The Cofco Group Case Study Solution and Analysis
Introduction
The Cofco Group Case Study Analysis is the biggest publishing company with a greatest market share in the China's book retail market. CMP offers a number of services including; collecting information, processing info and interaction services. Significant service segments of the business consist of; books, regulars, consultancy and circulation. The business has a vast item portfolio and its major products include books, periodicals, online media, exhibits, research study reports etc. The Cofco Group Case Study Analysis has actually become a specialized info service provider and a big detailed Science and Innovation publishing company through the integration of print media, audio-visual media and the network media.
Important Problems
Although, The Cofco Group Case Study Help has invested its 60 years journey efficiently, being a successful publishing house, nevertheless, the changing macro market patterns and forces bring certain difficulties to the publishing market in basic and CMP in particular. These elements consist of;
• Entryway of the brand-new publishing companies in the industry.
• Decreasing growth of the publishing market.
• Market saturation.
• Introduction of digital publishing strategies
• Enhancement of science and technology.
The transformation of the macro markets have raised a number of concerns to the management at CPM that what could be the future of CMP in this situation? Do the long important experience, technical resources and the capabilities of the business could be used to strive for the future development unceasingly? How could the company sustain its long term competitive position in future?
Situational Analysis
Internal Analysis
SWOT Analysis
Strengths
The Cofco Group Case Study Help has specific strengths that can be utilized to minimize the hazards, conquer the weakness and avail the chances. Strengths of CMP are offered as follows;
• The long term experience of The Cofco Group Case Study Analysis in the publishing industry i.e. 60 years permits the business to provide high quality items at a lower cost utilizing its previous experiences.
• The technical resources and capabilities produced by its successful journey supply a competitive advantage to CMP.
• Large item portfolioof CMP helps it to diversify its threat and supply high value to its customers.
• Strong monetary position enables the business to think about a number of advancement chances with no worry of raising fund externally.
Weak points
Together with the strengths, the company has certain weaknesses which could increase restraints for the company in executing its advancement program. The weaknesses of The Cofco Group Case Study Solution are given as follows;
• Despite of being a science and technology publishing company, the business still has conventional methods ofpublishing which are not compatible with the growing technological shift.
• CMP highly relies over the Chinese markets for its growth. It should propose particular expansion strategies to prevent its dependence over the Chinese markets to accomplish long term development.
Opportunities
The growth of the publishing industry is decreasing because 2008, impacting The Cofco Group Case Study Help as well, but the development could be revived by availing certain opportunities presented in the market. The marketplace chances for CMP include;
• The company could also introduce Digital Publishing by utilizing its long term technical experience and a strong client acknowledgment in the market.
• CMP might consider a development program through the growth towards foreign markets in order to lower its dependence over Chinese markets by using its huge financial resources.
Hazards
The altering macro patterns in the market and increasing competition in the publishing market has posed particular threats to The Cofco Group Case Study Solution consisting of;( Gurel, 2017).
• Introduction of digital publishing i.e. virtual libraries might lead to declining market share of The Cofco Group Case Study Solution due to the consumer shift towards digital libraries.
• The existence of a great deal of competitors in the publishing market increase the danger for CMP to lose its competitive position in the market, as competitors can get a strong customer base by utilizing particular techniques like aggressive promotion, quality items, etc.
• Entryway of brand-new publishing firms in the industry in addition to existence of high competitors increases the danger of losing the consumer base.
Monetary Analysis.
Due to absence of data, the financial ratios of CMP could not be computed. It might be evaluated from the Appendix III that the yearly total earnings of The Cofco Group Case Study Help during the duration 2000-2012 are growing at a high development rate, revealing that the yearly demand of the items of CMP is growing and the business is rather effective in attracting a large number of clients at a possible cost.
Along with it, the 2nd chart which reveals the yearly development in the The Cofco Group Case Study Solution total possessions, shows that the business is rather effective in including value to its possessions through its incomes. The development in properties reveals that the overall value of the company is also increasing with increasing the total revenues. (Unidentified, 2013).
Another monetary analysis of the company using the offered data might be the analysis concerning the distribution of overall profits of the business. Major part of the revenues of CMP originates from the sales of its published books i.e. 64% as displayed in the Case Appendix V. The company could move towards other service segments with a possible growth to accomplish its future advancement objective.
PESTEL Analysis
PESTEL analysis might be carried out to discover the numerous external forces affecting the efficiency of the business and the recent patterns in the external environment of the company. A quick PESTEL analysis of the company is offered as follows; (Alanzi, 2018).
Political.
As the publishing sector might have a significant influence on the frame of mind of individuals about the communist ideology of the federal government, therefore, the publishing sector is extremely supervised and guided by the Promotion Department of the Communist Party of China. Therefore, it could be stated that the overall political forces affecting The Cofco Group Case Study Solution service are high. The federal government policies relating to the publishing sector are likewise increasing with the passage of time.
Economical.
Economic forces affecting the publishing sector in basic and the The Cofco Group Case Study Help in specific includesthe costs of paper, the income level of consumers, the inflation rate, and the general GDP growth of the country. All these forces combine effect the need for the publishing market. Together with it, the financial policies connected to the import of books affect the total service at CPM. Nevertheless, China's economic conditions are rather favorable for CMP with high GDP development and customer income level.
Social and Demographical.
Social and demographical forces include the population development, the consumer's choices towards reading useful materials etc. China has the highest population worldwide with a high population growth, showing the increasing number of customers of the The Cofco Group Case Study Solution. However, the customer choices are moving towards digital publishing instead of the conventional was of publishing. In this regard, CMP must concentrate on digital publishing to satisfy the changing customer choices.
Technological.
Technological forces impacting the CMP consist of the technological improvement in the reading techniques etc. Improvement of science and technology in addition to the increase of digital publishing might reduce the demand for the CMP products, if specific actions would not be taken quickly.
Environmental.
Ecological forces impacting The Cofco Group Case Study Analysis consists of the concerns of environmental neighborhoods over the usage of paper in publishing books. The paper utilized in the books while publishing is needed to be non reusable and the ink utilized while publishing needs to not be damaging for the environment.
Legal.
Legal policies for the publishing sector at whole are high. Publishing Regulation 1997 requires the publishers to be authorized first by the Government to be entered in the publishing market.
Market Analysis (Porter's 5 Forces Model).
Porter's 5 Forces Model might be used to evaluate the beauty of the publishing market China. A short analysis of the Porter's Five Forces is given as follows;.
Hazard of New Entrants.
Hazards of new entrants in the Chinese Publishing Market is moderate. The possible development in the market tends to attract brand-new entrants to the publishing market. The existence of intense competitors and the requirement of substantial capital tends to demotivate brand-new entrants to enter in the market.
Danger of Alternative.
Hazard of Replacement is high for the Chinese Publishing Market. The replacement products for the released files is the files presented in the virtual libraries on specific websites. The changing customer choices towards digital knowing increase the danger of substitution for the market.
Competitive Competition.
Competitive competition in the publishing market is high. The presence of large number of customers in the Chinese Publishing Industry like CIP, PTP and so on tends to produce high competitive rivalry for CMP. Together with it, new entrants are also participating in the market increasing the competitors for CMP.
Bargaining Power of Supplier.
The significant suppliers of the The Cofco Group Case Study Analysis consist of the providers of the paper for releasing documents. As CMP is the biggest publisher in the Chinese Publishing Market, for that reason the overall bargaining power of supplier for CMP is low.
Bargaining Power of Purchaser.
Bargaining power of purchaser in the publishing industry is high. Due to the existence of a a great deal of publishers in the Chinese market and the marketplace saturation, the buyers needs high quality files at competitive rates.
Rivals Analysis.
CMP runs in an extremely competitive industry with the existence of a great deal of competitors. However, the company has a competitive position in the market with the highest market share in the Chinese publishing market. Major competitors of The Cofco Group Case Study Solution consist of;.
• Chemical Industry Press (CIP).
• Posts and telecommunication Press (PTP).
Chemical Industry Press (CIP).
CIPis among the close rivals of CMP. Founded in the very same period, CIP publishes similar kind of books. For a big time period, CIP held the biggest market share, and still ranks third and 2nd in various market segments, with a significant focus on academic publications. CIP serves as a risk for CMP as it might wean its market share due to its long term competitive background. CIP is focused on digital publishing and could wean the market share of The Cofco Group Case Study Help quickly in the existing market situation.
Posts and telecommunication Press (PTP).
Another close competitor of CMP is PTP. It was likewise established in the exact same period as CMP and CIP. It ranks 6th in the state-owned publishers in regards to organisation scale. It is also among the popular players in the publishing market with an annual total revenues of RMB 550 million in 2010.
Alternatives
Alternative-1: Expand towards New Markets
Pros
• Decreasing dependence over the Chinese markets.
• Increasing number of Customers
• Growth chances.
• Avoiding the effect of market saturation in the Chinese publishing industry.
Cons
• Usage of potential resources in expansion.
• Risk of failure in brand-new markets.
• Time consuming.
Alernative-2: Present Digital Publishing
Pros
• Sustaining consumer base.
• Approaching new markets.
• Easy to present using present abilities.
• Low threat of Failure.
• Low requirement for funds.
• Increased product portfolio provides high worth to consumers.
Cons
• Competition in the market by CIP, who has prior focus on the digital publishing.
• Shift of focus from the core service sections to the brand-new one can lead the company to lose demand of its products in the market.
Suggestions
As the choices are moving towards digital publishing and the business require an instant solution to avoid the decreasing market growth. The company might also think about the growth program after the success of its digital publishing program.
Execution
In order to present digital publishing in its item portfolio, the business must initially gathers the data connected to the customer need, the potential markets, the federal government guidelines and the data associated with the rivals presented in the market. After that, the company ought to choose one potential sector for its preliminary offering. It must gather research study that how it could separate its digital publishing from the existing competitors' items. The steps above the company should go for the initial offering. If the preliminary offering shows a success, the business should choose the other markets. In this method the business would have the ability to execute its digital publishing program.
Conclusion
The growth of the publishing market is decreasing since 2008, showing a risk to the business's long term presence, but the circumstance can be controlled by thinking about an advancement strategy in the future. The business could think about introducing digital publishingin its existing market to implement its development program at instant basis and to avoid the danger of failure for entryway in the brand-new markets.
