The Critical Role Of Timing In Managing Intellectual Property 2 Case Study Solution and Analysis
Introduction
The Critical Role Of Timing In Managing Intellectual Property 2 Case Study Solution is the biggest publishing company with a highest market share in the China's book retail market. CMP has actually ended up being a specialized information service provider and a large extensive Science and Innovation publishing company through the combination of print media, audio-visual media and the network media.
Critical Issues
Although, The Critical Role Of Timing In Managing Intellectual Property 2 Case Study Help has spent its 60 years journey smoothly, being a successful publishing house, nevertheless, the altering macro market trends and forces bring certain challenges to the publishing industry in basic and CMP in specific. These factors include;
• Entryway of the new publishing firms in the industry.
• Declining growth of the publishing market.
• Market saturation.
• Introduction of digital publishing methods
• Enhancement of science and innovation.
The transformation of the macro markets have raised a number of concerns to the management at CPM that what could be the future of CMP in this scenario? Do the long valuable experience, technical resources and the capabilities of the business could be made use of to strive for the future development unceasingly? How could the company sustain its long term competitive position in future?
Situational Analysis
Internal Analysis
SWOT Analysis
Strengths
The Critical Role Of Timing In Managing Intellectual Property 2 Case Study Help has certain strengths that can be utilized to reduce the risks, overcome the weak point and obtain the chances. Strengths of CMP are given as follows;
• The long term experience of The Critical Role Of Timing In Managing Intellectual Property 2 Case Study Solution in the publishing market i.e. 60 years allows the business to offer high quality items at a lower cost using its previous experiences.
• The technical resources and abilities produced by its successful journey supply a competitive advantage to CMP.
• Large item portfolioof CMP assists it to diversify its threat and supply high worth to its customers.
• Strong monetary position allows the business to think about numerous advancement chances with no fear of raising fund externally.
Weak points
Along with the strengths, the company has certain weak points which might increase restraints for the company in implementing its advancement program. The weaknesses of The Critical Role Of Timing In Managing Intellectual Property 2 Case Study Solution are provided as follows;
• Despite of being a science and innovation publishing firm, the company still has conventional ways ofpublishing which are not suitable with the growing technological shift.
• CMP highly relies over the Chinese markets for its development. It should propose specific growth plans to prevent its dependence over the Chinese markets to attain long term development.
Opportunities
Although, the growth of the publishing industry is declining considering that 2008, affecting The Critical Role Of Timing In Managing Intellectual Property 2 Case Study Solution also, but the growth might be restored by availing particular opportunities presented in the market. The market chances for CMP include;
• The company could likewise introduce Digital Publishing by using its long term technical experience and a strong consumer acknowledgment in the market.
• CMP might think about an advancement program through the growth towards foreign markets in order to reduce its dependence over Chinese markets by using its vast funds.
Dangers
The changing macro trends in the market and increasing competitors in the publishing market has posed specific dangers to The Critical Role Of Timing In Managing Intellectual Property 2 Case Study Solution consisting of;( Gurel, 2017).
• Introduction of digital publishing i.e. digital libraries might result in declining market share of The Critical Role Of Timing In Managing Intellectual Property 2 Case Study Solution due to the consumer shift towards digital libraries.
• The existence of large number of competitors in the publishing industry increase the threat for CMP to lose its competitive position in the market, as rivals can acquire a strong consumer base by utilizing specific strategies like aggressive promo, quality items, and so on
• Entrance of brand-new publishing companies in the industry together with presence of high competitors increases the risk of losing the consumer base.
Financial Analysis.
Due to lack of information, the financial ratios of CMP could not be calculated. It could be analyzed from the Appendix III that the annual overall incomes of The Critical Role Of Timing In Managing Intellectual Property 2 Case Study Solution during the period 2000-2012 are growing at a high growth rate, showing that the yearly need of the items of CMP is growing and the business is quite efficient in attracting a big number of consumers at a possible price.
Along with it, the 2nd chart which reveals the yearly development in the The Critical Role Of Timing In Managing Intellectual Property 2 Case Study Help overall properties, reveals that the business is quite efficient in adding value to its possessions through its incomes. The development in assets reveals that the total worth of the firm is likewise increasing with increasing the total revenues. (Unknown, 2013).
Another monetary analysis of the company utilizing the offered data might be the analysis regarding the circulation of total revenues of the business. Major part of the revenues of CMP originates from the sales of its released books i.e. 64% as displayed in the Case Appendix V. The business might move towards other organisation segments with a potential growth to achieve its future development goal.
PESTEL Analysis
PESTEL analysis could be conducted to find out the different external forces affecting the efficiency of the company and the current patterns in the external environment of the company. A short PESTEL analysis of the business is given as follows; (Alanzi, 2018).
Political.
As the publishing sector might have a significant impact on the mindset of individuals about the communist ideology of the federal government, therefore, the publishing sector is extremely monitored and assisted by the Publicity Department of the Communist Celebration of China. It could be stated that the total political forces impacting CMP organisation are high. The government policies relating to the publishing sector are likewise increasing with the passage of time.
Cost-effective.
Economic forces impacting the publishing sector in basic and the CMP in specific includesthe costs of paper, the earnings level of consumers, the inflation rate, and the overall GDP growth of the country. All these forces combine impact the need for the publishing market.
Social and Demographical.
Social and demographical forces include the population development, the customer's preferences towards checking out informative materials etc. China has the highest population worldwide with a high population growth, showing the increasing number of consumers of the The Critical Role Of Timing In Managing Intellectual Property 2 Case Study Help. However, the consumer preferences are shifting towards digital publishing instead of the traditional was of publishing. In this regard, CMP should concentrate on digital publishing to meet the altering consumer preferences.
Technological.
Technological forces affecting the CMP include the technological development in the reading techniques and so on. Enhancement of science and innovation together with the increase of digital publishing might lower the need for the CMP items, if particular actions would not be taken quickly.
Environmental.
Environmental forces affecting The Critical Role Of Timing In Managing Intellectual Property 2 Case Study Help consists of the concerns of ecological neighborhoods over the usage of paper in publishing books. The paper used in the books while publishing is required to be disposable and the ink used while publishing ought to not be hazardous for the environment.
Legal.
Legal regulations for the publishing sector at whole are high. Publishing Ordinance 1997 requires the publishers to be authorized first by the Government to be entered in the publishing market.
Industry Analysis (Porter's Five Forces Design).
Porter's 5 Forces Design might be utilized to evaluate the attractiveness of the publishing industry China. A brief analysis of the Porter's 5 Forces is provided as follows;.
Hazard of New Entrants.
Risks of brand-new entrants in the Chinese Publishing Market is moderate. The potential growth in the market tends to attract brand-new entrants to the publishing market. Nevertheless, the existence of intense competitors and the requirement of big capital tends to demotivate brand-new entrants to enter in the market.
Hazard of Alternative.
Hazard of Replacement is high for the Chinese Publishing Market. The substitute products for the released documents is the files presented in the virtual libraries on certain sites. The changing customer choices towards digital knowing increase the hazard of alternative for the market.
Competitive Competition.
Competitive rivalry in the publishing industry is high. The presence of a great deal of consumers in the Chinese Publishing Market like CIP, PTP and so on tends to produce high competitive competition for CMP. Together with it, new entrants are also entering into the market increasing the competition for CMP.
Bargaining Power of Provider.
The major providers of the The Critical Role Of Timing In Managing Intellectual Property 2 Case Study Solution include the providers of the paper for publishing documents. As CMP is the largest publisher in the Chinese Publishing Market, for that reason the overall bargaining power of provider for CMP is low.
Bargaining Power of Purchaser.
Bargaining power of buyer in the publishing market is high. Due to the existence of a large number of publishers in the Chinese market and the market saturation, the purchasers needs high quality files at competitive rates.
Competitors Analysis.
CMP operates in an extremely competitive market with the existence of large number of competitors. Nevertheless, the business has a competitive position in the market with the highest market share in the Chinese publishing market. Significant rivals of The Critical Role Of Timing In Managing Intellectual Property 2 Case Study Solution include;.
• Chemical Industry Press (CIP).
• Posts and telecommunication Press (PTP).
Chemical Industry Press (CIP).
CIPis among the close rivals of CMP. Founded in the exact same duration, CIP publishes similar type of books. For a large period, CIP held the largest market share, and still ranks second and third in different market sections, with a major concentrate on academic publications. CIP functions as a risk for CMP as it could wean its market share due to its long term competitive background. CIP is concentrated on digital publishing and might wean the market share of The Critical Role Of Timing In Managing Intellectual Property 2 Case Study Analysis easily in the current market scenario.
Posts and telecommunication Press (PTP).
It was also established in the same duration as The Critical Role Of Timing In Managing Intellectual Property 2 Case Study Analysis and CIP. It is also one of the prominent players in the publishing industry with a yearly total revenues of RMB 550 million in 2010.
Alternatives
Alternative-1: Broaden towards New Markets
Pros
• Reducing reliance over the Chinese markets.
• Increasing variety of Consumers
• Development opportunities.
• Avoiding the effect of market saturation in the Chinese publishing industry.
Cons
• Use of potential resources in expansion.
• Risk of failure in new markets.
• Time consuming.
Alernative-2: Introduce Digital Publishing
Pros
• Sustaining customer base.
• Approaching new markets.
• Easy to introduce using existing capabilities.
• Low danger of Failure.
• Low requirement for funds.
• Increased item portfolio provides high value to consumers.
Cons
• Competition in the market by CIP, who has prior focus on the digital publishing.
• Shift of focus from the core service sections to the brand-new one can lead the company to lose demand of its products in the market.
Recommendations
As the preferences are moving towards digital publishing and the company require an instant solution to avoid the decreasing market growth. The business could also think about the growth program after the success of its digital publishing program.
Implementation
In order to present digital publishing in its item portfolio, the company ought to initially collects the data related to the consumer demand, the prospective markets, the government policies and the data related to the competitors provided in the market. If the preliminary offering shows a success, the business must go for the other markets. In this way the business would be able to execute its digital publishing program.
Conclusion
Although, the development of the publishing industry is declining considering that 2008, showing a hazard to the company's long term presence, however the scenario can be managed by considering a development strategy in the future. The company could consider introducing digital publishingin its existing market to execute its development program at instant basis and to prevent the danger of failure for entryway in the new markets.
