The Future Of Iraq Project B 2 Case Study Solution and Analysis
Introduction
The Future Of Iraq Project B 2 Case Study Solution is the biggest publishing business with a greatest market share in the China's book retail market. CMP has become a specialized details company and a big detailed Science and Technology publishing business through the combination of print media, audio-visual media and the network media.
Important Problems
Although, The Future Of Iraq Project B 2 Case Study Analysis has actually spent its 60 years journey smoothly, being an effective publishing home, nevertheless, the altering macro market patterns and forces bring specific difficulties to the publishing market in general and CMP in specific. These factors consist of;
• Entrance of the brand-new publishing companies in the market.
• Decreasing development of the publishing market.
• Market saturation.
• Introduction of digital publishing strategies
• Enhancement of science and technology.
The improvement of the macro markets have raised several questions to the management at CPM that what could be the future of CMP in this scenario? Do the long important experience, technical resources and the abilities of the company could be used to pursue the future development unceasingly? How could the company sustain its long term competitive position in future?
Situational Analysis
Internal Analysis
SWOT Analysis
Strengths
The Future Of Iraq Project B 2 Case Study Analysis has certain strengths that can be utilized to decrease the dangers, overcome the weakness and avail the chances. Strengths of CMP are offered as follows;
• The long term experience of The Future Of Iraq Project B 2 Case Study Analysis in the publishing market i.e. 60 years allows the business to offer high quality items at a lower cost using its previous experiences.
• The technical resources and capabilities generated by its successful journey provide a competitive benefit to CMP.
• Vast item portfolioof CMP assists it to diversify its threat and provide high worth to its clients.
• Strong monetary position permits the company to consider a number of development opportunities with no fear of raising fund externally.
Weaknesses
In addition to the strengths, the business has specific weak points which might increase restrictions for the company in implementing its development program. The weak points of The Future Of Iraq Project B 2 Case Study Help are offered as follows;
• Despite of being a science and innovation publishing firm, the company still has conventional ways ofpublishing which are not suitable with the growing technological shift.
• CMP highly relies over the Chinese markets for its growth. It should propose particular expansion plans to avoid its dependence over the Chinese markets to attain long term development.
Opportunities
The growth of the publishing market is declining given that 2008, affecting The Future Of Iraq Project B 2 Case Study Help as well, however the development could be restored by availing particular chances provided in the market. The marketplace chances for CMP include;
• The business could likewise present Digital Publishing by utilizing its long term technical experience and a strong client recognition in the market.
• CMP could think about an advancement program through the growth towards foreign markets in order to lower its dependence over Chinese markets by utilizing its vast financial resources.
Dangers
The altering macro patterns in the market and increasing competitors in the publishing industry has postured specific risks to The Future Of Iraq Project B 2 Case Study Analysis including;( Gurel, 2017).
• Intro of digital publishing i.e. digital libraries might result in declining market share of The Future Of Iraq Project B 2 Case Study Analysis due to the consumer shift towards digital libraries.
• The presence of a great deal of competitors in the publishing market increase the risk for CMP to lose its competitive position in the market, as competitors can acquire a strong consumer base by utilizing particular strategies like aggressive promotion, quality items, and so on
• Entrance of brand-new publishing firms in the industry along with existence of high competitors increases the threat of losing the customer base.
Financial Analysis.
Due to lack of data, the monetary ratios of CMP could not be calculated. It could be evaluated from the Appendix III that the annual total earnings of The Future Of Iraq Project B 2 Case Study Solution during the period 2000-2012 are growing at a high development rate, revealing that the yearly need of the items of CMP is growing and the business is rather efficient in drawing in a big number of clients at a possible price.
Along with it, the 2nd graph which shows the yearly growth in the The Future Of Iraq Project B 2 Case Study Help overall properties, reveals that the company is quite efficient in including value to its possessions through its profits. The growth in assets reveals that the total worth of the company is likewise increasing with increasing the total revenues. (Unidentified, 2013).
Another monetary analysis of the business using the offered data could be the analysis regarding the distribution of total profits of the business. Huge part of the earnings of CMP comes from the sales of its released books i.e. 64% as displayed in the Case Appendix V. The business might move towards other service sectors with a possible growth to attain its future advancement objective.
PESTEL Analysis
PESTEL analysis might be carried out to discover the various external forces impacting the efficiency of the company and the current trends in the external environment of the company. A short PESTEL analysis of the business is offered as follows; (Alanzi, 2018).
Political.
As the publishing sector might have a substantial effect on the state of mind of individuals about the communist ideology of the federal government, therefore, the publishing sector is extremely supervised and assisted by the Publicity Department of the Communist Celebration of China. For that reason, it could be said that the overall political forces impacting The Future Of Iraq Project B 2 Case Study Solution service are high. The federal government policies relating to the publishing sector are also increasing with the passage of time.
Affordable.
Financial forces impacting the publishing sector in general and the The Future Of Iraq Project B 2 Case Study Solution in specific includesthe costs of paper, the earnings level of customers, the inflation rate, and the general GDP development of the country. All these forces combine effect the need for the publishing market. In addition to it, the economic policies related to the import of books impact the total organisation at CPM. However, China's economic conditions are rather beneficial for CMP with high GDP growth and customer earnings level.
Social and Demographical.
The consumer choices are moving towards digital publishing rather than the standard was of publishing. In this regard, CMP ought to focus on digital publishing to fulfill the changing customer preferences.
Technological.
Technological forces impacting the CMP consist of the technological improvement in the reading strategies and so on. Improvement of science and technology together with the increase of digital publishing could reduce the demand for the CMP products, if certain actions would not be taken soon.
Environmental.
Ecological forces impacting The Future Of Iraq Project B 2 Case Study Analysis includes the concerns of environmental communities over the use of paper in publishing books. The paper utilized in the books while publishing is required to be disposable and the ink used while publishing needs to not be harmful for the environment.
Legal.
Legal policies for the publishing sector at whole are high. The legal guidelines relating to the publishing sector is controlled by the General Administration of Press and Publication. Publishing Regulation 1997 needs the publishers to be approved initially by the Federal government to be entered in the publishing market. The regulation prohibits direct involvement of foreign entities and individuals in the publishing sector.
Market Analysis (Porter's 5 Forces Model).
Porter's Five Forces Design might be utilized to examine the attractiveness of the publishing market China. A short analysis of the Porter's 5 Forces is offered as follows;.
Risk of New Entrants.
Hazards of brand-new entrants in the Chinese Publishing Market is moderate. The possible growth in the market tends to bring in brand-new entrants to the publishing market. However, the presence of intense competition and the requirement of huge capital tends to demotivate new entrants to go into in the market.
Hazard of Substitution.
Risk of Alternative is high for the Chinese Publishing Market. The substitute items for the published documents is the files presented in the digital libraries on certain sites. The changing consumer preferences towards digital knowing increase the hazard of replacement for the industry.
Competitive Rivalry.
Competitive rivalry in the publishing industry is high. The existence of large number of consumers in the Chinese Publishing Industry like CIP, PTP and so on tends to produce high competitive rivalry for CMP. Along with it, new entrants are likewise entering into the market increasing the competition for CMP.
Bargaining Power of Supplier.
The significant providers of the The Future Of Iraq Project B 2 Case Study Solution consist of the suppliers of the paper for publishing files. As CMP is the biggest publisher in the Chinese Publishing Market, for that reason the total bargaining power of provider for CMP is low.
Bargaining Power of Purchaser.
Haggling power of buyer in the publishing market is high. Due to the presence of a a great deal of publishers in the Chinese market and the market saturation, the purchasers requires high quality documents at competitive rates.
Competitors Analysis.
CMP runs in an extremely competitive market with the existence of large number of rivals. Nevertheless, the business has a competitive position in the market with the greatest market share in the Chinese publishing market. Major rivals of The Future Of Iraq Project B 2 Case Study Solution include;.
• Chemical Market Press (CIP).
• Posts and telecommunication Press (PTP).
Chemical Industry Press (CIP).
CIPis one of the close competitors of CMP. Established in the same duration, CIP releases similar kind of books. For a big period, CIP held the largest market share, and still ranks 3rd and second in various market sectors, with a major focus on instructional publications. CIP acts as a danger for CMP as it could wean its market share due to its long term competitive background. CIP is focused on digital publishing and might wean the marketplace share of The Future Of Iraq Project B 2 Case Study Help quickly in the present market situation.
Posts and telecommunication Press (PTP).
Another close competitor of CMP is PTP. It was also established in the same duration as CMP and CIP. It ranks sixth in the state-owned publishers in terms of business scale. It is likewise among the prominent players in the publishing industry with a yearly total incomes of RMB 550 million in 2010.
Alternatives
Alternative-1: Expand towards New Markets
Pros
• Reducing reliance over the Chinese markets.
• Increasing variety of Clients
• Growth chances.
• Preventing the effect of market saturation in the Chinese publishing industry.
Cons
• Usage of potential resources in growth.
• Risk of failure in brand-new markets.
• Time consuming.
Alernative-2: Introduce Digital Publishing
Pros
• Sustaining customer base.
• Approaching brand-new markets.
• Easy to present using existing capabilities.
• Low threat of Failure.
• Low requirement for funds.
• Increased product portfolio supplies high value to consumers.
Cons
• Competition in the market by CIP, who has prior concentrate on the digital publishing.
• Shift of focus from the core service sections to the new one can lead the business to lose need of its items in the market.
Recommendations
As the preferences are moving towards digital publishing and the business require an immediate solution to avoid the declining industry development. The business might likewise think about the expansion program after the success of its digital publishing program.
Implementation
In order to introduce digital publishing in its product portfolio, the company needs to first gathers the data related to the customer need, the potential markets, the federal government guidelines and the information related to the rivals provided in the market. If the preliminary offering proves a success, the business must go for the other markets. In this method the business would be able to implement its digital publishing program.
Conclusion
The development of the publishing market is decreasing given that 2008, revealing a threat to the business's long term presence, but the circumstance can be managed by considering an advancement strategy in the future. The business might think about presenting digital publishingin its existing market to execute its development program at immediate basis and to avoid the danger of failure for entryway in the new markets.
