The Happy Shrimp Farm Social Responsibility Multiple Stakeholders 2 Case Study Solution and Analysis
Intro
The Happy Shrimp Farm Social Responsibility Multiple Stakeholders 2 Case Study Analysis is the largest publishing business with a highest market share in the China's book retail market. CMP provides a variety of services including; gathering information, processing information and interaction services. Significant service sections of the company include; books, regulars, consultancy and circulation. The business has a large product portfolio and its major products consist of books, periodicals, online media, exhibitions, research study reports and so on. The Happy Shrimp Farm Social Responsibility Multiple Stakeholders 2 Case Study Solution has actually become a specialized info supplier and a big detailed Science and Technology publishing business through the combination of print media, audio-visual media and the network media.
Vital Concerns
Although, The Happy Shrimp Farm Social Responsibility Multiple Stakeholders 2 Case Study Analysis has actually invested its 60 years journey efficiently, being a successful publishing home, however, the changing macro market patterns and forces bring certain difficulties to the publishing market in general and CMP in particular. These aspects consist of;
• Entryway of the new publishing firms in the industry.
• Decreasing growth of the publishing market.
• Market saturation.
• Intro of digital publishing methods
• Enhancement of science and innovation.
The improvement of the macro markets have raised numerous concerns to the management at CPM that what could be the future of CMP in this circumstance? Do the long important experience, technical resources and the capabilities of the company could be utilized to strive for the future development unceasingly? How could the business sustain its long term competitive position in future?
Situational Analysis
Internal Analysis
SWOT Analysis
Strengths
The Happy Shrimp Farm Social Responsibility Multiple Stakeholders 2 Case Study Help has certain strengths that can be used to lower the risks, get rid of the weakness and obtain the opportunities. Strengths of CMP are provided as follows;
• The long term experience of The Happy Shrimp Farm Social Responsibility Multiple Stakeholders 2 Case Study Help in the publishing market i.e. 60 years permits the company to provide high quality items at a lower cost using its previous experiences.
• The technical resources and capabilities created by its successful journey provide a competitive advantage to CMP.
• Vast product portfolioof CMP helps it to diversify its threat and provide high worth to its customers.
• Strong financial position permits the business to think about numerous advancement chances with no fear of raising fund externally.
Weaknesses
In addition to the strengths, the company has particular weak points which could increase restraints for the business in implementing its development program. The weak points of The Happy Shrimp Farm Social Responsibility Multiple Stakeholders 2 Case Study Solution are provided as follows;
• Despite of being a science and innovation publishing firm, the business still has traditional ways ofpublishing which are not suitable with the growing technological shift.
• CMP highly relies over the Chinese markets for its growth. It needs to propose specific growth plans to prevent its reliance over the Chinese markets to accomplish long term development.
Opportunities
Although, the development of the publishing market is decreasing considering that 2008, impacting The Happy Shrimp Farm Social Responsibility Multiple Stakeholders 2 Case Study Help also, but the development could be revived by availing certain opportunities provided in the market. The marketplace chances for CMP consist of;
• The company could likewise present Digital Publishing by utilizing its long term technical experience and a strong consumer acknowledgment in the market.
• CMP might think about a development program through the growth towards foreign markets in order to decrease its dependence over Chinese markets by using its huge financial resources.
Dangers
The changing macro trends in the market and increasing competition in the publishing industry has presented particular dangers to The Happy Shrimp Farm Social Responsibility Multiple Stakeholders 2 Case Study Analysis including;( Gurel, 2017).
• Intro of digital publishing i.e. virtual libraries might lead to declining market share of The Happy Shrimp Farm Social Responsibility Multiple Stakeholders 2 Case Study Analysis due to the consumer shift towards virtual libraries.
• The presence of a great deal of rivals in the publishing industry increase the threat for CMP to lose its competitive position in the market, as rivals can get a strong consumer base by utilizing specific methods like aggressive promotion, quality products, and so on
• Entryway of brand-new publishing firms in the industry together with presence of high competition increases the threat of losing the client base.
Financial Analysis.
Due to lack of data, the financial ratios of CMP could not be calculated. It might be examined from the Appendix III that the annual overall earnings of The Happy Shrimp Farm Social Responsibility Multiple Stakeholders 2 Case Study Analysis during the period 2000-2012 are growing at a high growth rate, showing that the annual need of the products of CMP is growing and the company is quite effective in drawing in a large number of consumers at a possible rate.
Along with it, the second graph which shows the annual development in the The Happy Shrimp Farm Social Responsibility Multiple Stakeholders 2 Case Study Solution overall properties, reveals that the company is quite efficient in including value to its possessions through its revenues. The development in properties reveals that the overall value of the company is likewise increasing with increasing the overall profits. (Unidentified, 2013).
Another financial analysis of the business utilizing the given information might be the analysis regarding the circulation of overall earnings of the company. Major part of the earnings of CMP comes from the sales of its published books i.e. 64% as shown in the Case Appendix V. The company might move towards other service sections with a potential development to accomplish its future development objective.
PESTEL Analysis
PESTEL analysis could be performed to find out the various external forces impacting the efficiency of the company and the current trends in the external environment of the company. A brief PESTEL analysis of the company is provided as follows; (Alanzi, 2018).
Political.
As the publishing sector could have a considerable effect on the mindset of individuals about the communist ideology of the federal government, for that reason, the publishing sector is extremely supervised and assisted by the Publicity Department of the Communist Party of China. Therefore, it might be said that the overall political forces affecting The Happy Shrimp Farm Social Responsibility Multiple Stakeholders 2 Case Study Solution organisation are high. The federal government policies concerning the publishing sector are also increasing with the passage of time.
Cost-effective.
Economic forces affecting the publishing sector in basic and the CMP in particular includesthe costs of paper, the income level of consumers, the inflation rate, and the general GDP growth of the country. All these forces integrate impact the demand for the publishing market.
Social and Demographical.
Social and demographical forces consist of the population growth, the consumer's preferences towards reading useful materials and so on. China has the greatest population in the world with a high population growth, showing the increasing variety of consumers of the The Happy Shrimp Farm Social Responsibility Multiple Stakeholders 2 Case Study Analysis. The consumer choices are shifting towards digital publishing rather than the conventional was of publishing. In this regard, CMP should focus on digital publishing to satisfy the altering consumer choices.
Technological.
Technological forces impacting the CMP consist of the technological advancement in the reading strategies and so on. Improvement of science and technology in addition to the rise of digital publishing might decrease the need for the CMP products, if particular actions would not be taken quickly.
Environmental.
Ecological forces impacting The Happy Shrimp Farm Social Responsibility Multiple Stakeholders 2 Case Study Analysis includes the issues of ecological communities over the use of paper in publishing books. The paper used in the books while publishing is required to be non reusable and the ink used while publishing should not be harmful for the environment.
Legal.
Legal policies for the publishing sector at whole are high. The legal guidelines relating to the publishing sector is managed by the General Administration of Press and Publication. Publishing Regulation 1997 requires the publishers to be authorized first by the Federal government to be gone into in the publishing market. The ordinance forbids direct participation of foreign entities and people in the publishing sector.
Market Analysis (Porter's Five Forces Design).
Porter's Five Forces Design might be utilized to examine the appearance of the publishing industry China. A short analysis of the Porter's Five Forces is offered as follows;.
Hazard of New Entrants.
Threats of brand-new entrants in the Chinese Publishing Market is moderate. The prospective growth in the market tends to attract brand-new entrants to the publishing industry. The presence of intense competition and the requirement of substantial capital tends to demotivate new entrants to go into in the market.
Risk of Substitution.
Hazard of Substitution is high for the Chinese Publishing Market. The substitute products for the published documents is the documents presented in the virtual libraries on specific sites. The changing consumer choices towards digital knowing increase the hazard of alternative for the industry.
Competitive Rivalry.
Competitive competition in the publishing market is high. The existence of large number of customers in the Chinese Publishing Market like CIP, PTP etc. tends to produce high competitive competition for CMP. Together with it, brand-new entrants are also participating in the marketplace increasing the competition for CMP.
Bargaining Power of Provider.
The significant providers of the The Happy Shrimp Farm Social Responsibility Multiple Stakeholders 2 Case Study Help include the suppliers of the paper for releasing files. As CMP is the biggest publisher in the Chinese Publishing Market, therefore the general bargaining power of supplier for CMP is low.
Bargaining Power of Purchaser.
Haggling power of purchaser in the publishing market is high. Due to the presence of a a great deal of publishers in the Chinese market and the marketplace saturation, the purchasers needs high quality documents at competitive rates.
Rivals Analysis.
CMP runs in a highly competitive market with the presence of a great deal of competitors. However, the company has a competitive position in the market with the highest market share in the Chinese publishing market. Major rivals of The Happy Shrimp Farm Social Responsibility Multiple Stakeholders 2 Case Study Analysis consist of;.
• Chemical Market Press (CIP).
• Posts and telecommunication Press (PTP).
Chemical Market Press (CIP).
CIPis among the close competitors of CMP. Established in the very same period, CIP releases similar type of books. For a large time period, CIP held the biggest market share, and still ranks 3rd and second in different market sections, with a significant concentrate on educational publications. CIP acts as a threat for CMP as it might wean its market share due to its long term competitive background. CIP is concentrated on digital publishing and might wean the market share of The Happy Shrimp Farm Social Responsibility Multiple Stakeholders 2 Case Study Help easily in the existing market situation.
Posts and telecommunication Press (PTP).
It was also founded in the exact same duration as The Happy Shrimp Farm Social Responsibility Multiple Stakeholders 2 Case Study Help and CIP. It is also one of the popular gamers in the publishing industry with an annual overall revenues of RMB 550 million in 2010.
Alternatives
Alternative-1: Expand towards New Markets
Pros
• Lowering reliance over the Chinese markets.
• Increasing variety of Clients
• Development chances.
• Preventing the effect of market saturation in the Chinese publishing industry.
Cons
• Usage of potential resources in expansion.
• Risk of failure in brand-new markets.
• Time consuming.
Alernative-2: Present Digital Publishing
Pros
• Sustaining consumer base.
• Approaching brand-new markets.
• Easy to present using existing abilities.
• Low risk of Failure.
• Low requirement for funds.
• Increased product portfolio offers high value to clients.
Cons
• Competitors in the market by CIP, who has prior focus on the digital publishing.
• Shift of focus from the core service sectors to the brand-new one can lead the company to lose demand of its items in the market.
Suggestions
With the deep analysis of the external and internal environment of the business together with the industry analysis and the rival analysis, Alternative 2 is recommended to CMP to attain its future development. As the choices are shifting towards digital publishing and the company need an immediate option to prevent the decreasing industry growth. Intro of digital publishing could show to be an instant solution with low amount of danger for the company. Nevertheless, the company might likewise think about the expansion program after the success of its digital publishing program.
Execution
In order to present digital publishing in its item portfolio, the company needs to first collects the data related to the customer demand, the prospective markets, the federal government guidelines and the information related to the rivals presented in the market. If the initial offering proves a success, the business should go for the other markets. In this way the business would be able to implement its digital publishing program.
Conclusion
Although, the development of the publishing market is declining since 2008, revealing a threat to the business's long term presence, but the scenario can be controlled by thinking about a development plan in the future. The business could think about presenting digital publishingin its existing market to execute its development program at instant basis and to prevent the threat of failure for entryway in the new markets.
