The Kursk Submarine Rescue Mission Short Film Case Study Solution and Analysis
Intro
The Kursk Submarine Rescue Mission Short Film Case Study Help is the largest publishing business with a highest market share in the China's book retail market. CMP offers a variety of services including; collecting details, processing information and interaction services. Major organisation sections of the company include; books, regulars, consultancy and circulation. The company has a large product portfolio and its significant items consist of books, periodicals, online media, exhibitions, research study reports and so on. The Kursk Submarine Rescue Mission Short Film Case Study Solution has become a specialized info service provider and a big detailed Science and Technology publishing company through the integration of print media, audio-visual media and the network media.
Important Issues
Although, The Kursk Submarine Rescue Mission Short Film Case Study Solution has invested its 60 years journey efficiently, being an effective publishing home, however, the altering macro market patterns and forces bring certain obstacles to the publishing market in general and CMP in specific. These factors include;
• Entrance of the brand-new publishing companies in the market.
• Declining development of the publishing market.
• Market saturation.
• Intro of digital publishing techniques
• Improvement of science and innovation.
The change of the macro markets have raised several questions to the management at CPM that what could be the future of CMP in this situation? Do the long valuable experience, technical resources and the abilities of the company could be made use of to strive for the future advancement unceasingly? How could the company sustain its long term competitive position in future?
Situational Analysis
Internal Analysis
SWOT Analysis
Strengths
The Kursk Submarine Rescue Mission Short Film Case Study Solution has certain strengths that can be utilized to decrease the risks, overcome the weak point and obtain the opportunities. Strengths of CMP are given as follows;
• The long term experience of The Kursk Submarine Rescue Mission Short Film Case Study Solution in the publishing industry i.e. 60 years permits the business to provide high quality products at a lower cost using its previous experiences.
• The technical resources and capabilities generated by its effective journey supply a competitive benefit to CMP.
• Large item portfolioof CMP assists it to diversify its threat and provide high value to its consumers.
• Strong monetary position enables the business to consider several development chances without any worry of raising fund externally.
Weak points
Together with the strengths, the company has certain weaknesses which could increase constraints for the business in executing its advancement program. The weaknesses of The Kursk Submarine Rescue Mission Short Film Case Study Solution are offered as follows;
• Despite of being a science and innovation publishing company, the business still has conventional ways ofpublishing which are not suitable with the growing technological shift.
• CMP highly relies over the Chinese markets for its development. It should propose specific expansion plans to avoid its reliance over the Chinese markets to achieve long term growth.
Opportunities
Although, the growth of the publishing market is decreasing because 2008, impacting The Kursk Submarine Rescue Mission Short Film Case Study Analysis too, but the growth could be revived by availing particular opportunities provided in the market. The market opportunities for CMP include;
• The company could likewise introduce Digital Publishing by utilizing its long term technical experience and a strong customer recognition in the market.
• CMP could think about an advancement program through the growth towards foreign markets in order to reduce its dependence over Chinese markets by utilizing its vast funds.
Hazards
The changing macro trends in the market and increasing competition in the publishing market has presented particular hazards to The Kursk Submarine Rescue Mission Short Film Case Study Analysis including;( Gurel, 2017).
• Intro of digital publishing i.e. virtual libraries could result in decreasing market share of The Kursk Submarine Rescue Mission Short Film Case Study Solution due to the customer shift towards virtual libraries.
• The existence of large number of rivals in the publishing industry increase the threat for CMP to lose its competitive position in the market, as competitors can gain a strong customer base by utilizing certain techniques like aggressive promotion, quality products, and so on
• Entryway of new publishing firms in the market along with presence of high competition increases the danger of losing the customer base.
Financial Analysis.
The company has a quite competitive monetary performance. Due to absence of data, the monetary ratios of CMP could not be computed. Nevertheless, the general monetary performance of the company might be analyzed by utilizing the charts given up the case Appendices. It might be analyzed from the Appendix III that the yearly overall profits of CMP throughout the period 2000-2012 are growing at a high development rate, revealing that the yearly demand of the products of The Kursk Submarine Rescue Mission Short Film Case Study Help is growing and the company is rather effective in bring in a a great deal of clients at a prospective cost.
Together with it, the second chart which shows the yearly growth in the The Kursk Submarine Rescue Mission Short Film Case Study Analysis total assets, reveals that the business is rather efficient in adding value to its assets through its incomes. The growth in properties shows that the overall worth of the firm is also increasing with increasing the overall incomes. (Unknown, 2013).
Another monetary analysis of the business using the offered information might be the analysis relating to the distribution of total profits of the business. Major part of the incomes of CMP originates from the sales of its published books i.e. 64% as shown in the Case Appendix V. The company could move towards other company segments with a possible growth to attain its future advancement goal.
PESTEL Analysis
PESTEL analysis might be performed to find out the various external forces affecting the efficiency of the company and the current trends in the external environment of the company. A quick PESTEL analysis of the company is provided as follows; (Alanzi, 2018).
Political.
As the publishing sector might have a substantial influence on the frame of mind of the people about the communist ideology of the federal government, for that reason, the publishing sector is highly supervised and guided by the Publicity Department of the Communist Party of China. Therefore, it might be stated that the general political forces affecting The Kursk Submarine Rescue Mission Short Film Case Study Analysis organisation are high. The government policies regarding the publishing sector are likewise increasing with the passage of time.
Cost-effective.
Financial forces affecting the publishing sector in general and the The Kursk Submarine Rescue Mission Short Film Case Study Solution in particular includesthe rates of paper, the income level of consumers, the inflation rate, and the general GDP growth of the nation. All these forces integrate effect the need for the publishing market. In addition to it, the financial policies related to the import of books impact the overall service at CPM. However, China's financial conditions are quite beneficial for CMP with high GDP growth and consumer income level.
Social and Demographical.
Social and demographical forces consist of the population development, the consumer's choices towards checking out useful products etc. China has the greatest population worldwide with a high population growth, revealing the increasing number of customers of the The Kursk Submarine Rescue Mission Short Film Case Study Analysis. However, the customer preferences are moving towards digital publishing instead of the standard was of publishing. In this regard, CMP ought to concentrate on digital publishing to fulfill the changing consumer choices.
Technological.
Technological forces affecting the CMP consist of the technological development in the reading methods and so on. Enhancement of science and innovation in addition to the increase of digital publishing could reduce the demand for the CMP products, if specific actions would not be taken quickly.
Environmental.
Ecological forces affecting The Kursk Submarine Rescue Mission Short Film Case Study Solution consists of the issues of ecological neighborhoods over the use of paper in publishing books. The paper utilized in the books while publishing is needed to be disposable and the ink used while publishing should not be hazardous for the environment.
Legal.
Legal policies for the publishing sector at whole are high. Publishing Regulation 1997 needs the publishers to be authorized initially by the Government to be gone into in the publishing market.
Market Analysis (Porter's 5 Forces Model).
Porter's 5 Forces Design might be used to analyze the attractiveness of the publishing market China. A brief analysis of the Porter's 5 Forces is provided as follows;.
Danger of New Entrants.
Hazards of brand-new entrants in the Chinese Publishing Market is moderate. The possible growth in the market tends to draw in new entrants to the publishing industry. Nevertheless, the presence of extreme competitors and the requirement of big capital tends to demotivate new entrants to go into in the marketplace.
Danger of Substitution.
Threat of Alternative is high for the Chinese Publishing Market. The alternative products for the published files is the documents presented in the virtual libraries on certain websites. The changing customer choices towards digital learning increase the danger of substitution for the market.
Competitive Rivalry.
Competitive rivalry in the publishing market is high. The existence of large number of consumers in the Chinese Publishing Industry like CIP, PTP and so on tends to produce high competitive competition for CMP. Together with it, brand-new entrants are likewise entering into the marketplace increasing the competition for CMP.
Bargaining Power of Provider.
The significant suppliers of the The Kursk Submarine Rescue Mission Short Film Case Study Help include the suppliers of the paper for publishing files. As CMP is the largest publisher in the Chinese Publishing Market, therefore the general bargaining power of provider for CMP is low.
Bargaining Power of Purchaser.
Negotiating power of buyer in the publishing market is high. Due to the presence of a large number of publishers in the Chinese market and the market saturation, the buyers requires high quality documents at competitive rates.
Competitors Analysis.
CMP operates in a highly competitive industry with the existence of large number of rivals. However, the company has a competitive position in the market with the greatest market share in the Chinese publishing market. Major rivals of The Kursk Submarine Rescue Mission Short Film Case Study Analysis include;.
• Chemical Market Press (CIP).
• Posts and telecommunication Press (PTP).
Chemical Market Press (CIP).
CIP acts as a danger for CMP as it might wean its market share due to its long term competitive background. CIP is focused on digital publishing and could wean the market share of CMP quickly in the existing market situation.
Posts and telecommunication Press (PTP).
Another close competitor of CMP is PTP. It was also established in the exact same duration as CMP and CIP. It ranks 6th in the state-owned publishers in terms of company scale. It is also among the popular players in the publishing market with an annual total revenues of RMB 550 million in 2010.
Alternatives
Alternative-1: Expand towards New Markets
Pros
• Lowering reliance over the Chinese markets.
• Increasing number of Customers
• Development chances.
• Preventing the effect of market saturation in the Chinese publishing market.
Cons
• Use of possible resources in growth.
• Danger of failure in brand-new markets.
• Time consuming.
Alernative-2: Present Digital Publishing
Pros
• Sustaining customer base.
• Approaching brand-new markets.
• Easy to introduce using existing abilities.
• Low risk of Failure.
• Low requirement for funds.
• Increased product portfolio offers high value to customers.
Cons
• Competition in the market by CIP, who has prior concentrate on the digital publishing.
• Shift of focus from the core organisation sections to the brand-new one can lead the company to lose demand of its products in the market.
Suggestions
With the deep analysis of the internal and external environment of the business in addition to the market analysis and the competitor analysis, Alternative 2 is recommended to CMP to accomplish its future development. As the preferences are shifting towards digital publishing and the business need an instant solution to prevent the decreasing industry development. Therefore, intro of digital publishing could prove to be an immediate option with low quantity of danger for the company. However, the business might also think about the expansion program after the success of its digital publishing program.
Application
In order to introduce digital publishing in its product portfolio, the business must initially collects the information related to the consumer need, the possible markets, the federal government policies and the data associated with the rivals presented in the market. After that, the company needs to choose one potential section for its initial offering. It must collect research study that how it could distinguish its digital publishing from the existing rivals' products. After all the steps above the business must choose the preliminary offering. If the preliminary offering proves a success, the business needs to choose the other markets. In this way the business would have the ability to execute its digital publishing program.
Conclusion
Although, the development of the publishing market is decreasing since 2008, revealing a threat to the company's long term presence, however the circumstance can be managed by considering an advancement strategy in the future. The company might consider introducing digital publishingin its existing market to execute its advancement program at immediate basis and to avoid the risk of failure for entrance in the new markets.
