The Long And Short Of Apollo Group And The University Of Phoenix A Case Study Solution and Analysis
Intro
The Long And Short Of Apollo Group And The University Of Phoenix A Case Study Help is the largest publishing company with a greatest market share in the China's book retail market. CMP supplies a variety of services consisting of; gathering details, processing info and interaction services. Major organisation segments of the company consist of; books, periodicals, consultancy and circulation. The business has a large item portfolio and its significant products include books, periodicals, online media, exhibits, research reports etc. The Long And Short Of Apollo Group And The University Of Phoenix A Case Study Solution has ended up being a specialized information company and a large detailed Science and Innovation publishing company through the integration of print media, audio-visual media and the network media.
Important Problems
Although, The Long And Short Of Apollo Group And The University Of Phoenix A Case Study Analysis has actually spent its 60 years journey efficiently, being an effective publishing home, nevertheless, the changing macro market patterns and forces bring specific difficulties to the publishing industry in basic and CMP in particular. These aspects include;
• Entryway of the brand-new publishing firms in the industry.
• Declining development of the publishing market.
• Market saturation.
• Introduction of digital publishing techniques
• Improvement of science and innovation.
The improvement of the macro markets have raised numerous questions to the management at CPM that what could be the future of CMP in this scenario? Do the long important experience, technical resources and the capabilities of the business could be used to strive for the future development unceasingly? How could the company sustain its long term competitive position in future?
Situational Analysis
Internal Analysis
SWOT Analysis
Strengths
The Long And Short Of Apollo Group And The University Of Phoenix A Case Study Help has certain strengths that can be utilized to decrease the hazards, overcome the weak point and avail the opportunities. Strengths of CMP are provided as follows;
• The long term experience of The Long And Short Of Apollo Group And The University Of Phoenix A Case Study Analysis in the publishing industry i.e. 60 years enables the company to offer high quality items at a lower expense using its previous experiences.
• The technical resources and abilities generated by its successful journey offer a competitive advantage to CMP.
• Vast product portfolioof CMP helps it to diversify its risk and provide high value to its clients.
• Strong monetary position enables the company to think about several development opportunities without any fear of raising fund externally.
Weak points
In addition to the strengths, the business has specific weak points which might increase restrictions for the company in executing its development program. The weak points of The Long And Short Of Apollo Group And The University Of Phoenix A Case Study Analysis are offered as follows;
• Despite of being a science and innovation publishing firm, the company still has conventional ways ofpublishing which are not suitable with the growing technological shift.
• CMP highly relies over the Chinese markets for its development. It should propose particular expansion plans to prevent its reliance over the Chinese markets to attain long term growth.
Opportunities
The growth of the publishing industry is decreasing because 2008, impacting The Long And Short Of Apollo Group And The University Of Phoenix A Case Study Solution as well, however the growth might be revived by availing specific opportunities provided in the market. The marketplace opportunities for CMP consist of;
• The business might likewise introduce Digital Publishing by using its long term technical experience and a strong client acknowledgment in the market.
• CMP could consider a development program through the growth towards foreign markets in order to reduce its reliance over Chinese markets by using its large funds.
Threats
The altering macro patterns in the market and increasing competition in the publishing industry has actually posed specific risks to The Long And Short Of Apollo Group And The University Of Phoenix A Case Study Solution including;( Gurel, 2017).
• Introduction of digital publishing i.e. digital libraries could cause declining market share of The Long And Short Of Apollo Group And The University Of Phoenix A Case Study Solution due to the customer shift towards virtual libraries.
• The existence of large number of rivals in the publishing market increase the threat for CMP to lose its competitive position in the market, as rivals can acquire a strong customer base by utilizing certain techniques like aggressive promo, quality items, etc.
• Entrance of new publishing companies in the industry in addition to existence of high competition increases the threat of losing the client base.
Financial Analysis.
The business has a quite competitive monetary efficiency. Due to lack of information, the monetary ratios of CMP might not be computed. Nevertheless, the general financial efficiency of the business might be evaluated by utilizing the charts given in the case Appendices. It could be evaluated from the Appendix III that the annual overall incomes of CMP during the duration 2000-2012 are growing at a high growth rate, revealing that the annual demand of the products of The Long And Short Of Apollo Group And The University Of Phoenix A Case Study Analysis is growing and the company is quite efficient in attracting a a great deal of customers at a potential cost.
Along with it, the second chart which shows the yearly development in the The Long And Short Of Apollo Group And The University Of Phoenix A Case Study Help overall properties, shows that the business is rather efficient in adding worth to its properties through its incomes. The growth in assets reveals that the total worth of the firm is also increasing with increasing the overall revenues. (Unknown, 2013).
Another monetary analysis of the company using the given data could be the analysis regarding the distribution of total incomes of the business. Huge part of the profits of CMP originates from the sales of its released books i.e. 64% as displayed in the Case Appendix V. The company could move towards other service segments with a prospective growth to achieve its future development goal.
PESTEL Analysis
PESTEL analysis could be performed to learn the numerous external forces impacting the efficiency of the company and the recent patterns in the external environment of the business. A brief PESTEL analysis of the business is provided as follows; (Alanzi, 2018).
Political.
As the publishing sector might have a considerable effect on the mindset of the people about the communist ideology of the federal government, therefore, the publishing sector is highly supervised and directed by the Promotion Department of the Communist Celebration of China. Therefore, it might be said that the general political forces impacting The Long And Short Of Apollo Group And The University Of Phoenix A Case Study Help company are high. The federal government policies relating to the publishing sector are also increasing with the passage of time.
Affordable.
Economic forces impacting the publishing sector in basic and the CMP in particular includesthe costs of paper, the income level of consumers, the inflation rate, and the general GDP growth of the country. All these forces combine effect the need for the publishing market.
Social and Demographical.
The customer choices are moving towards digital publishing rather than the conventional was of publishing. In this regard, CMP should focus on digital publishing to satisfy the altering customer preferences.
Technological.
Technological forces affecting the CMP consist of the technological improvement in the reading strategies etc. Enhancement of science and technology together with the increase of digital publishing might lower the demand for the CMP products, if certain actions would not be taken soon.
Environmental.
Ecological forces affecting The Long And Short Of Apollo Group And The University Of Phoenix A Case Study Help consists of the issues of ecological neighborhoods over the use of paper in publishing books. The paper used in the books while publishing is required to be non reusable and the ink used while publishing ought to not be harmful for the environment.
Legal.
Legal policies for the publishing sector at whole are high. The legal regulations relating to the publishing sector is controlled by the General Administration of Press and Publication. Publishing Regulation 1997 requires the publishers to be approved initially by the Government to be entered in the publishing market. The ordinance forbids direct involvement of foreign entities and individuals in the publishing sector.
Industry Analysis (Porter's Five Forces Design).
Porter's Five Forces Model could be used to evaluate the attractiveness of the publishing market China. A brief analysis of the Porter's Five Forces is provided as follows;.
Risk of New Entrants.
Risks of new entrants in the Chinese Publishing Industry is moderate. The prospective growth in the market tends to attract new entrants to the publishing market. The existence of intense competition and the requirement of big capital tends to demotivate new entrants to enter in the market.
Threat of Alternative.
Threat of Substitution is high for the Chinese Publishing Industry. The alternative items for the published files is the documents presented in the digital libraries on certain websites. The changing consumer preferences towards digital learning increase the hazard of substitution for the industry.
Competitive Rivalry.
Competitive competition in the publishing market is high. The existence of a great deal of consumers in the Chinese Publishing Industry like CIP, PTP and so on tends to produce high competitive rivalry for CMP. Together with it, brand-new entrants are also participating in the marketplace increasing the competition for CMP.
Bargaining Power of Provider.
The significant providers of the The Long And Short Of Apollo Group And The University Of Phoenix A Case Study Analysis consist of the suppliers of the paper for publishing files. As CMP is the largest publisher in the Chinese Publishing Market, therefore the general bargaining power of supplier for CMP is low.
Bargaining Power of Buyer.
Haggling power of purchaser in the publishing industry is high. Due to the presence of a a great deal of publishers in the Chinese market and the market saturation, the buyers requires high quality files at competitive costs.
Competitors Analysis.
CMP runs in a highly competitive industry with the presence of a great deal of rivals. The company has a competitive position in the market with the highest market share in the Chinese publishing market. Significant competitors of The Long And Short Of Apollo Group And The University Of Phoenix A Case Study Analysis include;.
• Chemical Market Press (CIP).
• Posts and telecommunication Press (PTP).
Chemical Industry Press (CIP).
CIPis one of the close competitors of CMP. Founded in the same duration, CIP publishes comparable type of books. For a large period, CIP held the largest market share, and still ranks second and 3rd in numerous market segments, with a major focus on instructional publications. CIP serves as a threat for CMP as it could wean its market share due to its long term competitive background. CIP is concentrated on digital publishing and could wean the market share of The Long And Short Of Apollo Group And The University Of Phoenix A Case Study Help easily in the existing market situation.
Posts and telecommunication Press (PTP).
Another close competitor of CMP is PTP. It was also founded in the exact same period as CMP and CIP. It ranks 6th in the state-owned publishers in terms of service scale. It is also one of the popular gamers in the publishing market with a yearly overall profits of RMB 550 million in 2010.
Alternatives
Alternative-1: Broaden towards New Markets
Pros
• Reducing dependence over the Chinese markets.
• Increasing number of Customers
• Growth chances.
• Preventing the impact of market saturation in the Chinese publishing market.
Cons
• Use of potential resources in growth.
• Threat of failure in new markets.
• Time consuming.
Alernative-2: Introduce Digital Publishing
Pros
• Sustaining customer base.
• Approaching brand-new markets.
• Easy to introduce using present abilities.
• Low danger of Failure.
• Low requirement for funds.
• Increased product portfolio provides high value to customers.
Cons
• Competition in the market by CIP, who has prior focus on the digital publishing.
• Shift of focus from the core company sections to the new one can lead the company to lose need of its items in the market.
Suggestions
As the preferences are moving towards digital publishing and the company require an instant option to prevent the declining market development. The company could likewise think about the expansion program after the success of its digital publishing program.
Application
In order to present digital publishing in its item portfolio, the business must first collects the data related to the consumer demand, the possible markets, the government guidelines and the data related to the competitors provided in the market. If the preliminary offering shows a success, the business needs to go for the other markets. In this way the business would be able to implement its digital publishing program.
Conclusion
Although, the development of the publishing industry is declining since 2008, revealing a risk to the business's long term existence, but the scenario can be controlled by thinking about an advancement plan in the future. The company might consider introducing digital publishingin its existing market to implement its development program at instant basis and to prevent the danger of failure for entrance in the brand-new markets.
