The Nokia N8 Push Snowboarding Campaign An Avant Garde Social Media Strategy From Engagement To Sales Case Study Solution and Analysis
Intro
The Nokia N8 Push Snowboarding Campaign An Avant Garde Social Media Strategy From Engagement To Sales Case Study Solution is the largest publishing company with a greatest market share in the China's book retail market. CMP has become a specialized information supplier and a big detailed Science and Innovation publishing company through the integration of print media, audio-visual media and the network media.
Crucial Issues
Although, The Nokia N8 Push Snowboarding Campaign An Avant Garde Social Media Strategy From Engagement To Sales Case Study Help has actually invested its 60 years journey smoothly, being a successful publishing house, however, the altering macro market patterns and forces bring particular obstacles to the publishing market in basic and CMP in particular. These elements include;
• Entrance of the new publishing companies in the industry.
• Decreasing development of the publishing market.
• Market saturation.
• Intro of digital publishing methods
• Enhancement of science and innovation.
The improvement of the macro markets have raised several concerns to the management at CPM that what could be the future of CMP in this circumstance? Do the long valuable experience, technical resources and the abilities of the company could be made use of to strive for the future advancement unceasingly? How could the company sustain its long term competitive position in future?
Situational Analysis
Internal Analysis
SWOT Analysis
Strengths
The Nokia N8 Push Snowboarding Campaign An Avant Garde Social Media Strategy From Engagement To Sales Case Study Analysis has particular strengths that can be used to minimize the hazards, get rid of the weakness and obtain the opportunities. Strengths of CMP are given as follows;
• The long term experience of The Nokia N8 Push Snowboarding Campaign An Avant Garde Social Media Strategy From Engagement To Sales Case Study Solution in the publishing market i.e. 60 years permits the business to supply high quality products at a lower expense using its prior experiences.
• The technical resources and abilities produced by its effective journey supply a competitive benefit to CMP.
• Huge item portfolioof CMP helps it to diversify its danger and supply high value to its clients.
• Strong financial position permits the business to think about a number of advancement chances without any worry of raising fund externally.
Weak points
Along with the strengths, the company has specific weaknesses which might increase restraints for the business in executing its advancement program. The weaknesses of The Nokia N8 Push Snowboarding Campaign An Avant Garde Social Media Strategy From Engagement To Sales Case Study Analysis are given as follows;
• Despite of being a science and innovation publishing firm, the business still has conventional ways ofpublishing which are not compatible with the growing technological shift.
• CMP extremely relies over the Chinese markets for its growth. It should propose particular growth plans to avoid its reliance over the Chinese markets to achieve long term development.
Opportunities
The development of the publishing market is decreasing because 2008, affecting The Nokia N8 Push Snowboarding Campaign An Avant Garde Social Media Strategy From Engagement To Sales Case Study Help as well, however the development might be revived by availing particular opportunities provided in the market. The marketplace opportunities for CMP consist of;
• The business could likewise introduce Digital Publishing by using its long term technical experience and a strong client recognition in the market.
• CMP could think about a development program through the expansion towards foreign markets in order to decrease its reliance over Chinese markets by utilizing its huge funds.
Risks
The changing macro trends in the market and increasing competition in the publishing industry has postured certain risks to The Nokia N8 Push Snowboarding Campaign An Avant Garde Social Media Strategy From Engagement To Sales Case Study Help consisting of;( Gurel, 2017).
• Intro of digital publishing i.e. digital libraries might cause decreasing market share of The Nokia N8 Push Snowboarding Campaign An Avant Garde Social Media Strategy From Engagement To Sales Case Study Analysis due to the customer shift towards digital libraries.
• The presence of a great deal of competitors in the publishing market increase the risk for CMP to lose its competitive position in the market, as rivals can get a strong customer base by using particular strategies like aggressive promotion, quality products, and so on
• Entryway of brand-new publishing firms in the market along with existence of high competitors increases the danger of losing the customer base.
Financial Analysis.
The company has a rather competitive financial efficiency. Due to absence of information, the monetary ratios of CMP could not be calculated. The total monetary efficiency of the company might be analyzed by using the graphs given in the case Appendices. It could be evaluated from the Appendix III that the annual total revenues of CMP during the duration 2000-2012 are growing at a high growth rate, showing that the yearly demand of the items of The Nokia N8 Push Snowboarding Campaign An Avant Garde Social Media Strategy From Engagement To Sales Case Study Solution is growing and the business is quite efficient in attracting a large number of clients at a prospective price.
Along with it, the 2nd chart which reveals the annual development in the The Nokia N8 Push Snowboarding Campaign An Avant Garde Social Media Strategy From Engagement To Sales Case Study Analysis total properties, shows that the company is rather efficient in including value to its assets through its profits. The growth in possessions shows that the total worth of the firm is likewise increasing with increasing the total incomes. (Unidentified, 2013).
Another financial analysis of the company using the offered data might be the analysis concerning the circulation of overall revenues of the business. Major part of the revenues of CMP comes from the sales of its released books i.e. 64% as displayed in the Case Appendix V. The company could move towards other company segments with a possible development to attain its future development goal.
PESTEL Analysis
PESTEL analysis might be conducted to find out the various external forces impacting the performance of the company and the current patterns in the external environment of the company. A short PESTEL analysis of the company is given as follows; (Alanzi, 2018).
Political.
As the publishing sector could have a substantial impact on the frame of mind of the people about the communist ideology of the government, for that reason, the publishing sector is highly supervised and assisted by the Publicity Department of the Communist Party of China. Therefore, it could be said that the general political forces affecting The Nokia N8 Push Snowboarding Campaign An Avant Garde Social Media Strategy From Engagement To Sales Case Study Help service are high. The federal government policies relating to the publishing sector are also increasing with the passage of time.
Cost-effective.
Financial forces impacting the publishing sector in basic and the The Nokia N8 Push Snowboarding Campaign An Avant Garde Social Media Strategy From Engagement To Sales Case Study Analysis in specific includesthe prices of paper, the earnings level of customers, the inflation rate, and the general GDP development of the country. All these forces combine impact the need for the publishing market. Together with it, the financial policies related to the import of books affect the general service at CPM. China's financial conditions are rather favorable for CMP with high GDP development and consumer earnings level.
Social and Demographical.
The customer preferences are moving towards digital publishing rather than the traditional was of publishing. In this regard, CMP ought to focus on digital publishing to satisfy the altering customer choices.
Technological.
Technological forces impacting the CMP consist of the technological development in the reading methods and so on. Enhancement of science and technology together with the increase of digital publishing might lower the demand for the CMP items, if particular actions would not be taken quickly.
Environmental.
Ecological forces impacting The Nokia N8 Push Snowboarding Campaign An Avant Garde Social Media Strategy From Engagement To Sales Case Study Help consists of the issues of ecological communities over the usage of paper in publishing books. The paper utilized in the books while publishing is required to be disposable and the ink used while publishing must not be hazardous for the environment.
Legal.
Legal regulations for the publishing sector at whole are high. Publishing Regulation 1997 requires the publishers to be authorized first by the Government to be gone into in the publishing market.
Industry Analysis (Porter's Five Forces Design).
Porter's Five Forces Model might be utilized to analyze the beauty of the publishing industry China. A quick analysis of the Porter's 5 Forces is provided as follows;.
Risk of New Entrants.
Hazards of new entrants in the Chinese Publishing Industry is moderate. The possible growth in the industry tends to draw in brand-new entrants to the publishing industry. The presence of extreme competition and the requirement of big capital tends to demotivate brand-new entrants to go into in the market.
Danger of Substitution.
Risk of Substitution is high for the Chinese Publishing Industry. The replacement items for the published documents is the documents provided in the digital libraries on particular websites. The changing consumer preferences towards digital knowing increase the threat of replacement for the industry.
Competitive Competition.
Competitive rivalry in the publishing industry is high. The presence of large number of consumers in the Chinese Publishing Market like CIP, PTP etc. tends to produce high competitive rivalry for CMP. Together with it, brand-new entrants are likewise entering into the market increasing the competition for CMP.
Bargaining Power of Supplier.
The major suppliers of the The Nokia N8 Push Snowboarding Campaign An Avant Garde Social Media Strategy From Engagement To Sales Case Study Analysis consist of the providers of the paper for releasing documents. As CMP is the biggest publisher in the Chinese Publishing Market, for that reason the overall bargaining power of supplier for CMP is low.
Bargaining Power of Purchaser.
Bargaining power of buyer in the publishing industry is high. Due to the presence of a large number of publishers in the Chinese market and the marketplace saturation, the purchasers requires high quality documents at competitive prices.
Competitors Analysis.
CMP runs in an extremely competitive industry with the presence of a great deal of competitors. The company has a competitive position in the market with the greatest market share in the Chinese publishing market. Major competitors of The Nokia N8 Push Snowboarding Campaign An Avant Garde Social Media Strategy From Engagement To Sales Case Study Help include;.
• Chemical Market Press (CIP).
• Posts and telecommunication Press (PTP).
Chemical Industry Press (CIP).
CIP acts as a threat for CMP as it might wean its market share due to its long term competitive background. CIP is focused on digital publishing and might wean the market share of CMP quickly in the existing market situation.
Posts and telecommunication Press (PTP).
It was likewise founded in the very same period as The Nokia N8 Push Snowboarding Campaign An Avant Garde Social Media Strategy From Engagement To Sales Case Study Help and CIP. It is likewise one of the popular players in the publishing market with a yearly overall earnings of RMB 550 million in 2010.
Alternatives
Alternative-1: Broaden towards New Markets
Pros
• Minimizing reliance over the Chinese markets.
• Increasing number of Clients
• Growth chances.
• Avoiding the impact of market saturation in the Chinese publishing market.
Cons
• Use of potential resources in expansion.
• Threat of failure in new markets.
• Time consuming.
Alernative-2: Present Digital Publishing
Pros
• Sustaining customer base.
• Approaching new markets.
• Easy to present using existing capabilities.
• Low risk of Failure.
• Low requirement for funds.
• Increased product portfolio provides high value to clients.
Cons
• Competition in the market by CIP, who has prior focus on the digital publishing.
• Shift of focus from the core organisation sections to the brand-new one can lead the company to lose demand of its items in the market.
Recommendations
As the preferences are moving towards digital publishing and the business require an immediate service to prevent the declining industry development. The company might also think about the expansion program after the success of its digital publishing program.
Execution
In order to present digital publishing in its item portfolio, the business needs to initially collects the data related to the consumer demand, the potential markets, the government regulations and the information related to the rivals provided in the market. After that, the company ought to choose one possible sector for its initial offering. It should gather research that how it could differentiate its digital publishing from the existing competitors' items. The steps above the business need to go for the preliminary offering. The company should go for the other markets if the preliminary offering proves a success. In this way the business would have the ability to implement its digital publishing program.
Conclusion
Although, the development of the publishing industry is declining considering that 2008, revealing a hazard to the business's long term existence, however the situation can be controlled by thinking about a development plan in the future. The company might think about presenting digital publishingin its existing market to implement its development program at instant basis and to avoid the risk of failure for entrance in the brand-new markets.
