The Obama Campaign Strategy 2 Case Study Solution and Analysis
Introduction
The Obama Campaign Strategy 2 Case Study Solution is the largest publishing business with a highest market share in the China's book retail market. CMP offers a variety of services consisting of; collecting details, processing details and interaction services. Major organisation segments of the business consist of; books, regulars, consultancy and circulation. The company has a vast item portfolio and its significant items consist of books, periodicals, online media, exhibitions, research study reports and so on. The Obama Campaign Strategy 2 Case Study Analysis has actually become a specialized info service provider and a large detailed Science and Technology publishing business through the combination of print media, audio-visual media and the network media.
Vital Problems
CMP has spent its 60 years journey smoothly, being a successful publishing house, however, the changing macro market trends and forces bring particular difficulties to the publishing market in general and The Obama Campaign Strategy 2 Case Study Analysis in specific. These aspects include;
• Entryway of the brand-new publishing companies in the market.
• Declining growth of the publishing market.
• Market saturation.
• Introduction of digital publishing techniques
• Enhancement of science and innovation.
The transformation of the macro markets have raised numerous questions to the management at CPM that what could be the future of CMP in this scenario? Do the long valuable experience, technical resources and the capabilities of the business could be used to pursue the future advancement unceasingly? How could the business sustain its long term competitive position in future?
Situational Analysis
Internal Analysis
SWOT Analysis
Strengths
The Obama Campaign Strategy 2 Case Study Analysis has certain strengths that can be made use of to decrease the threats, conquer the weakness and get the chances. Strengths of CMP are offered as follows;
• The long term experience of The Obama Campaign Strategy 2 Case Study Analysis in the publishing market i.e. 60 years enables the company to provide high quality items at a lower expense using its prior experiences.
• The technical resources and capabilities produced by its effective journey supply a competitive advantage to CMP.
• Large item portfolioof CMP assists it to diversify its threat and provide high worth to its clients.
• Strong monetary position permits the company to think about numerous advancement chances without any fear of raising fund externally.
Weaknesses
In addition to the strengths, the business has particular weak points which could increase constraints for the company in executing its advancement program. The weak points of The Obama Campaign Strategy 2 Case Study Help are offered as follows;
• Despite of being a science and technology publishing company, the company still has standard methods ofpublishing which are not suitable with the growing technological shift.
• CMP extremely relies over the Chinese markets for its development. It ought to propose specific expansion plans to avoid its reliance over the Chinese markets to accomplish long term growth.
Opportunities
The growth of the publishing market is decreasing because 2008, impacting The Obama Campaign Strategy 2 Case Study Analysis as well, but the growth might be restored by availing particular opportunities provided in the market. The marketplace chances for CMP consist of;
• The company might likewise introduce Digital Publishing by using its long term technical experience and a strong customer acknowledgment in the market.
• CMP might think about a development program through the expansion towards foreign markets in order to decrease its reliance over Chinese markets by utilizing its huge funds.
Threats
The changing macro trends in the market and increasing competitors in the publishing market has posed specific dangers to The Obama Campaign Strategy 2 Case Study Analysis consisting of;( Gurel, 2017).
• Introduction of digital publishing i.e. virtual libraries could lead to decreasing market share of The Obama Campaign Strategy 2 Case Study Help due to the customer shift towards digital libraries.
• The presence of a great deal of competitors in the publishing industry increase the risk for CMP to lose its competitive position in the market, as competitors can acquire a strong customer base by using specific methods like aggressive promotion, quality items, and so on
• Entryway of brand-new publishing companies in the industry in addition to presence of high competitors increases the threat of losing the customer base.
Monetary Analysis.
The company has a quite competitive financial efficiency. Due to lack of information, the monetary ratios of CMP could not be computed. However, the general financial efficiency of the company could be analyzed by utilizing the graphs given in the case Appendices. It could be analyzed from the Appendix III that the yearly total revenues of CMP throughout the duration 2000-2012 are growing at a high development rate, showing that the annual need of the products of The Obama Campaign Strategy 2 Case Study Help is growing and the business is rather efficient in attracting a large number of customers at a possible price.
In addition to it, the 2nd graph which reveals the annual growth in the The Obama Campaign Strategy 2 Case Study Analysis total possessions, shows that the business is rather efficient in including value to its possessions through its revenues. The growth in possessions shows that the overall worth of the company is also increasing with increasing the overall incomes. (Unidentified, 2013).
Another monetary analysis of the business utilizing the provided information might be the analysis regarding the distribution of overall incomes of the business. Huge part of the revenues of CMP originates from the sales of its released books i.e. 64% as displayed in the Case Appendix V. The business might move towards other company sectors with a potential growth to attain its future development goal.
PESTEL Analysis
PESTEL analysis could be conducted to find out the numerous external forces affecting the performance of the business and the current patterns in the external environment of the business. A brief PESTEL analysis of the business is provided as follows; (Alanzi, 2018).
Political.
As the publishing sector might have a considerable impact on the frame of mind of individuals about the communist ideology of the government, for that reason, the publishing sector is highly supervised and guided by the Publicity Department of the Communist Party of China. It could be stated that the total political forces affecting CMP business are high. The federal government policies relating to the publishing sector are likewise increasing with the passage of time.
Affordable.
Economic forces impacting the publishing sector in basic and the The Obama Campaign Strategy 2 Case Study Analysis in specific includesthe rates of paper, the earnings level of customers, the inflation rate, and the total GDP growth of the country. All these forces combine impact the need for the publishing market. Together with it, the financial policies connected to the import of books impact the total service at CPM. China's economic conditions are rather favorable for CMP with high GDP development and consumer income level.
Social and Demographical.
The consumer preferences are moving towards digital publishing rather than the standard was of publishing. In this regard, CMP ought to focus on digital publishing to fulfill the altering customer choices.
Technological.
Technological forces impacting the CMP consist of the technological development in the reading strategies etc. Enhancement of science and technology together with the rise of digital publishing could decrease the need for the CMP items, if specific actions would not be taken soon.
Environmental.
Ecological forces impacting The Obama Campaign Strategy 2 Case Study Help includes the concerns of environmental neighborhoods over the usage of paper in publishing books. The paper used in the books while publishing is required to be disposable and the ink used while publishing should not be hazardous for the environment.
Legal.
Legal regulations for the publishing sector at whole are high. The legal guidelines concerning the publishing sector is controlled by the General Administration of Press and Publication. Publishing Ordinance 1997 requires the publishers to be authorized initially by the Government to be gone into in the publishing market. The regulation prohibits direct participation of foreign entities and people in the publishing sector.
Market Analysis (Porter's 5 Forces Model).
Porter's 5 Forces Model might be used to evaluate the attractiveness of the publishing market China. A short analysis of the Porter's Five Forces is provided as follows;.
Risk of New Entrants.
Risks of brand-new entrants in the Chinese Publishing Industry is moderate. The possible development in the industry tends to draw in brand-new entrants to the publishing industry. However, the existence of intense competition and the requirement of huge capital tends to demotivate new entrants to go into in the market.
Threat of Substitution.
Threat of Substitution is high for the Chinese Publishing Industry. The substitute items for the released documents is the files provided in the virtual libraries on specific websites. The changing customer preferences towards digital knowing increase the threat of alternative for the industry.
Competitive Competition.
Competitive competition in the publishing market is high. The existence of large number of customers in the Chinese Publishing Industry like CIP, PTP and so on tends to produce high competitive competition for CMP. Together with it, brand-new entrants are also entering into the market increasing the competitors for CMP.
Bargaining Power of Provider.
The major suppliers of the The Obama Campaign Strategy 2 Case Study Help consist of the suppliers of the paper for publishing files. As CMP is the biggest publisher in the Chinese Publishing Market, for that reason the overall bargaining power of supplier for CMP is low.
Bargaining Power of Purchaser.
Haggling power of purchaser in the publishing market is high. Due to the presence of a large number of publishers in the Chinese market and the market saturation, the purchasers requires high quality documents at competitive prices.
Competitors Analysis.
CMP operates in a highly competitive industry with the existence of large number of rivals. The business has a competitive position in the market with the greatest market share in the Chinese publishing market. Significant rivals of The Obama Campaign Strategy 2 Case Study Solution consist of;.
• Chemical Industry Press (CIP).
• Posts and telecommunication Press (PTP).
Chemical Industry Press (CIP).
CIP acts as a risk for CMP as it might wean its market share due to its long term competitive background. CIP is focused on digital publishing and might wean the market share of CMP easily in the existing market circumstance.
Posts and telecommunication Press (PTP).
It was likewise established in the same duration as The Obama Campaign Strategy 2 Case Study Help and CIP. It is likewise one of the popular gamers in the publishing industry with a yearly total profits of RMB 550 million in 2010.
Alternatives
Alternative-1: Expand towards New Markets
Pros
• Reducing reliance over the Chinese markets.
• Increasing number of Clients
• Growth chances.
• Avoiding the effect of market saturation in the Chinese publishing industry.
Cons
• Use of possible resources in expansion.
• Threat of failure in new markets.
• Time consuming.
Alernative-2: Introduce Digital Publishing
Pros
• Sustaining customer base.
• Approaching new markets.
• Easy to introduce using present abilities.
• Low risk of Failure.
• Low requirement for funds.
• Increased item portfolio provides high value to consumers.
Cons
• Competitors in the market by CIP, who has prior concentrate on the digital publishing.
• Shift of focus from the core business sections to the brand-new one can lead the business to lose demand of its items in the market.
Suggestions
With the deep analysis of the external and internal environment of the company together with the market analysis and the rival analysis, Alternative 2 is recommended to CMP to achieve its future development. As the choices are shifting towards digital publishing and the company require an instant solution to avoid the declining industry development. Introduction of digital publishing could prove to be an instant option with low amount of risk for the business. Nevertheless, the business might likewise think about the expansion program after the success of its digital publishing program.
Execution
In order to present digital publishing in its item portfolio, the business needs to initially gathers the information related to the customer demand, the potential markets, the federal government guidelines and the data related to the rivals presented in the market. If the initial offering shows a success, the business ought to go for the other markets. In this method the business would be able to execute its digital publishing program.
Conclusion
Although, the development of the publishing industry is declining given that 2008, revealing a danger to the business's long term existence, but the circumstance can be controlled by thinking about a development strategy in the future. The business could consider introducing digital publishingin its existing market to implement its development program at immediate basis and to avoid the risk of failure for entrance in the new markets.
