The Product Manager Case Study Solution and Analysis
Intro
The Product Manager Case Study Help is the biggest publishing company with a highest market share in the China's book retail market. CMP provides a variety of services including; gathering info, processing information and communication services. Significant organisation sections of the business consist of; books, periodicals, consultancy and circulation. The company has a huge item portfolio and its significant items consist of books, regulars, online media, exhibitions, research reports and so on. The Product Manager Case Study Help has become a specialized information supplier and a large thorough Science and Innovation publishing business through the combination of print media, audio-visual media and the network media.
Vital Problems
CMP has actually spent its 60 years journey smoothly, being an effective publishing home, however, the altering macro market patterns and forces bring specific difficulties to the publishing market in general and The Product Manager Case Study Analysis in specific. These elements consist of;
• Entrance of the brand-new publishing companies in the market.
• Declining growth of the publishing market.
• Market saturation.
• Intro of digital publishing strategies
• Improvement of science and innovation.
The improvement of the macro markets have raised several concerns to the management at CPM that what could be the future of CMP in this circumstance? Do the long important experience, technical resources and the capabilities of the company could be used to pursue the future advancement unceasingly? How could the company sustain its long term competitive position in future?
Situational Analysis
Internal Analysis
SWOT Analysis
Strengths
The Product Manager Case Study Solution has particular strengths that can be made use of to reduce the risks, conquer the weakness and obtain the opportunities. Strengths of CMP are given as follows;
• The long term experience of The Product Manager Case Study Help in the publishing market i.e. 60 years enables the company to provide high quality items at a lower cost utilizing its previous experiences.
• The technical resources and capabilities created by its successful journey offer a competitive benefit to CMP.
• Huge product portfolioof CMP helps it to diversify its threat and provide high worth to its clients.
• Strong financial position permits the business to think about numerous development chances without any worry of raising fund externally.
Weaknesses
Along with the strengths, the business has certain weak points which could increase constraints for the company in implementing its development program. The weak points of The Product Manager Case Study Help are offered as follows;
• Despite of being a science and technology publishing firm, the business still has traditional ways ofpublishing which are not compatible with the growing technological shift.
• CMP extremely relies over the Chinese markets for its growth. It ought to propose specific expansion strategies to prevent its dependence over the Chinese markets to accomplish long term growth.
Opportunities
Although, the development of the publishing industry is decreasing given that 2008, impacting The Product Manager Case Study Analysis also, however the development might be revived by availing specific chances provided in the market. The marketplace opportunities for CMP include;
• The business could also introduce Digital Publishing by using its long term technical experience and a strong client acknowledgment in the market.
• CMP could think about an advancement program through the growth towards foreign markets in order to decrease its dependence over Chinese markets by utilizing its huge financial resources.
Dangers
The changing macro trends in the market and increasing competition in the publishing market has actually presented specific dangers to The Product Manager Case Study Solution including;( Gurel, 2017).
• Intro of digital publishing i.e. digital libraries might result in declining market share of The Product Manager Case Study Help due to the consumer shift towards virtual libraries.
• The presence of large number of competitors in the publishing industry increase the hazard for CMP to lose its competitive position in the market, as rivals can gain a strong customer base by utilizing specific techniques like aggressive promo, quality items, etc.
• Entrance of new publishing firms in the industry together with presence of high competition increases the risk of losing the consumer base.
Monetary Analysis.
Due to absence of data, the monetary ratios of CMP might not be calculated. It could be analyzed from the Appendix III that the annual overall earnings of The Product Manager Case Study Analysis during the duration 2000-2012 are growing at a high growth rate, revealing that the yearly demand of the products of CMP is growing and the company is rather effective in attracting a large number of clients at a potential cost.
Together with it, the 2nd chart which shows the annual growth in the The Product Manager Case Study Solution total possessions, reveals that the company is quite efficient in including worth to its possessions through its earnings. The growth in assets reveals that the overall value of the company is also increasing with increasing the overall revenues. (Unknown, 2013).
Another monetary analysis of the company utilizing the given data might be the analysis relating to the distribution of total incomes of the company. Major part of the earnings of CMP originates from the sales of its released books i.e. 64% as displayed in the Case Appendix V. The business could move towards other company segments with a prospective development to accomplish its future advancement goal.
PESTEL Analysis
PESTEL analysis might be performed to find out the various external forces impacting the efficiency of the company and the recent trends in the external environment of the business. A quick PESTEL analysis of the company is provided as follows; (Alanzi, 2018).
Political.
As the publishing sector could have a significant influence on the frame of mind of the people about the communist ideology of the federal government, for that reason, the publishing sector is extremely supervised and directed by the Publicity Department of the Communist Celebration of China. For that reason, it could be said that the total political forces impacting The Product Manager Case Study Solution organisation are high. The federal government policies regarding the publishing sector are likewise increasing with the passage of time.
Economical.
Economic forces affecting the publishing sector in basic and the The Product Manager Case Study Analysis in specific includesthe prices of paper, the earnings level of consumers, the inflation rate, and the overall GDP growth of the country. All these forces combine effect the need for the publishing market. Along with it, the economic policies connected to the import of books impact the overall company at CPM. Nevertheless, China's financial conditions are rather favorable for CMP with high GDP growth and consumer income level.
Social and Demographical.
Social and demographical forces consist of the population development, the consumer's preferences towards checking out helpful products etc. China has the greatest population on the planet with a high population development, showing the increasing variety of customers of the The Product Manager Case Study Analysis. Nevertheless, the consumer preferences are moving towards digital publishing rather than the traditional was of publishing. In this regard, CMP needs to focus on digital publishing to fulfill the changing customer choices.
Technological.
Technological forces impacting the CMP include the technological advancement in the reading techniques and so on. Enhancement of science and innovation along with the rise of digital publishing might reduce the need for the CMP products, if specific actions would not be taken soon.
Environmental.
Environmental forces impacting The Product Manager Case Study Help includes the concerns of environmental neighborhoods over the use of paper in publishing books. The paper used in the books while publishing is required to be disposable and the ink utilized while publishing needs to not be damaging for the environment.
Legal.
Legal policies for the publishing sector at whole are high. The legal policies concerning the publishing sector is controlled by the General Administration of Press and Publication. Publishing Ordinance 1997 needs the publishers to be approved initially by the Government to be gone into in the publishing market. The regulation prohibits direct involvement of foreign entities and people in the publishing sector.
Market Analysis (Porter's 5 Forces Model).
Porter's 5 Forces Design might be used to examine the beauty of the publishing industry China. A brief analysis of the Porter's 5 Forces is offered as follows;.
Danger of New Entrants.
Hazards of brand-new entrants in the Chinese Publishing Industry is moderate. The prospective development in the industry tends to draw in new entrants to the publishing market. The presence of intense competitors and the requirement of big capital tends to demotivate brand-new entrants to enter in the market.
Hazard of Replacement.
Threat of Replacement is high for the Chinese Publishing Market. The alternative products for the published files is the files provided in the digital libraries on specific websites. The altering customer preferences towards digital learning increase the risk of alternative for the industry.
Competitive Rivalry.
Competitive rivalry in the publishing industry is high. The presence of a great deal of customers in the Chinese Publishing Market like CIP, PTP etc. tends to produce high competitive rivalry for CMP. Along with it, brand-new entrants are also participating in the marketplace increasing the competitors for CMP.
Bargaining Power of Supplier.
The significant suppliers of the The Product Manager Case Study Solution consist of the suppliers of the paper for publishing files. As CMP is the largest publisher in the Chinese Publishing Market, therefore the general bargaining power of supplier for CMP is low.
Bargaining Power of Purchaser.
Bargaining power of purchaser in the publishing industry is high. Due to the existence of a large number of publishers in the Chinese market and the market saturation, the purchasers requires high quality files at competitive costs.
Rivals Analysis.
CMP operates in an extremely competitive market with the presence of large number of rivals. Nevertheless, the business has a competitive position in the market with the highest market share in the Chinese publishing market. Significant rivals of The Product Manager Case Study Analysis include;.
• Chemical Market Press (CIP).
• Posts and telecommunication Press (PTP).
Chemical Market Press (CIP).
CIP acts as a danger for CMP as it might wean its market share due to its long term competitive background. CIP is focused on digital publishing and might wean the market share of CMP easily in the present market circumstance.
Posts and telecommunication Press (PTP).
It was also established in the very same period as The Product Manager Case Study Help and CIP. It is likewise one of the popular players in the publishing market with an annual total revenues of RMB 550 million in 2010.
Alternatives
Alternative-1: Broaden towards New Markets
Pros
• Minimizing reliance over the Chinese markets.
• Increasing number of Consumers
• Growth chances.
• Avoiding the effect of market saturation in the Chinese publishing market.
Cons
• Usage of possible resources in growth.
• Danger of failure in brand-new markets.
• Time consuming.
Alernative-2: Present Digital Publishing
Pros
• Sustaining customer base.
• Approaching brand-new markets.
• Easy to present utilizing existing capabilities.
• Low risk of Failure.
• Low requirement for funds.
• Increased item portfolio supplies high value to clients.
Cons
• Competition in the market by CIP, who has prior focus on the digital publishing.
• Shift of focus from the core business sections to the new one can lead the company to lose demand of its products in the market.
Recommendations
With the deep analysis of the internal and external environment of the company in addition to the industry analysis and the rival analysis, Alternative 2 is advised to CMP to achieve its future development. As the choices are moving towards digital publishing and the company need an immediate service to avoid the decreasing industry development. Therefore, intro of digital publishing could show to be an immediate solution with low quantity of danger for the business. However, the business could also think about the expansion program after the success of its digital publishing program.
Implementation
In order to introduce digital publishing in its product portfolio, the company ought to first collects the information related to the consumer need, the possible markets, the government policies and the information related to the rivals presented in the market. If the initial offering proves a success, the business must go for the other markets. In this way the company would be able to implement its digital publishing program.
Conclusion
Although, the development of the publishing market is declining because 2008, revealing a risk to the company's long term existence, but the circumstance can be managed by thinking about an advancement plan in the future. The company might think about presenting digital publishingin its existing market to implement its development program at instant basis and to prevent the threat of failure for entryway in the brand-new markets.
