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The Product Manager Case Solution

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The Product Manager Case Study Solution and Analysis


Introduction

The Product Manager Case Study Analysis is the largest publishing business with a highest market share in the China's book retail market. CMP offers a variety of services consisting of; collecting details, processing information and interaction services. Major organisation sectors of the company include; books, regulars, consultancy and circulation. The business has a vast item portfolio and its significant products include books, periodicals, online media, exhibits, research study reports and so on. The Product Manager Case Study Analysis has actually become a specialized details supplier and a large thorough Science and Innovation publishing business through the integration of print media, audio-visual media and the network media.

Critical Issues

Although, The Product Manager Case Study Analysis has actually spent its 60 years journey efficiently, being an effective publishing house, nevertheless, the altering macro market patterns and forces bring specific challenges to the publishing market in basic and CMP in particular. These factors consist of;

• Entrance of the brand-new publishing companies in the market.
• Declining development of the publishing market.
• Market saturation.
• Intro of digital publishing techniques
• Improvement of science and innovation.
Executive Summary
The transformation of the macro markets have raised numerous questions to the management at CPM that what could be the future of CMP in this circumstance? Do the long valuable experience, technical resources and the abilities of the company could be used to pursue the future development unceasingly? How could the business sustain its long term competitive position in future?

Situational Analysis
Internal Analysis
SWOT Analysis
Strengths


The Product Manager Case Study Solution has specific strengths that can be made use of to decrease the dangers, get rid of the weak point and get the opportunities. Strengths of CMP are provided as follows;

• The long term experience of The Product Manager Case Study Help in the publishing industry i.e. 60 years permits the business to supply high quality products at a lower cost using its previous experiences.
• The technical resources and capabilities created by its successful journey provide a competitive benefit to CMP.
• Huge product portfolioof CMP assists it to diversify its threat and supply high worth to its consumers.
• Strong monetary position permits the company to consider a number of advancement chances without any worry of raising fund externally.

Weaknesses

In addition to the strengths, the business has specific weak points which could increase constraints for the company in executing its development program. The weaknesses of The Product Manager Case Study Analysis are offered as follows;

• Despite of being a science and technology publishing company, the company still has traditional ways ofpublishing which are not suitable with the growing technological shift.
• CMP highly relies over the Chinese markets for its growth. It needs to propose particular growth plans to avoid its reliance over the Chinese markets to achieve long term development.
Porter's 5 Forces Analysis
Opportunities

The development of the publishing industry is declining given that 2008, impacting The Product Manager Case Study Solution as well, but the development could be restored by availing specific chances presented in the market. The marketplace opportunities for CMP consist of;

• The company might also present Digital Publishing by utilizing its long term technical experience and a strong consumer recognition in the market.
• CMP could think about a development program through the expansion towards foreign markets in order to decrease its dependence over Chinese markets by utilizing its huge funds.

Risks

The changing macro patterns in the market and increasing competitors in the publishing market has postured particular hazards to The Product Manager Case Study Analysis consisting of;( Gurel, 2017).

• Intro of digital publishing i.e. virtual libraries might lead to decreasing market share of The Product Manager Case Study Help due to the consumer shift towards digital libraries.
• The presence of a great deal of competitors in the publishing industry increase the danger for CMP to lose its competitive position in the market, as competitors can acquire a strong customer base by utilizing certain strategies like aggressive promo, quality items, and so on
• Entrance of brand-new publishing firms in the market in addition to presence of high competition increases the threat of losing the customer base.

Monetary Analysis.
Swot Analysis
The business has a rather competitive financial performance. Due to absence of information, the monetary ratios of CMP might not be determined. The total monetary efficiency of the company could be analyzed by using the charts offered in the case Appendices. It could be examined from the Appendix III that the annual overall incomes of CMP throughout the duration 2000-2012 are growing at a high development rate, revealing that the yearly demand of the items of The Product Manager Case Study Solution is growing and the company is rather efficient in drawing in a large number of customers at a prospective price.

Together with it, the second graph which shows the yearly development in the The Product Manager Case Study Analysis overall assets, reveals that the company is quite efficient in adding worth to its assets through its earnings. The development in assets reveals that the overall worth of the company is also increasing with increasing the total profits. (Unidentified, 2013).

Another monetary analysis of the company utilizing the offered data might be the analysis relating to the circulation of overall incomes of the business. Major part of the profits of CMP originates from the sales of its released books i.e. 64% as shown in the Case Appendix V. The business could move towards other company segments with a prospective development to accomplish its future development objective.

PESTEL Analysis

PESTEL analysis might be performed to discover the various external forces affecting the efficiency of the business and the recent trends in the external environment of the company. A brief PESTEL analysis of the company is given as follows; (Alanzi, 2018).

Political.

As the publishing sector could have a substantial influence on the frame of mind of individuals about the communist ideology of the government, for that reason, the publishing sector is highly supervised and assisted by the Promotion Department of the Communist Party of China. Therefore, it could be stated that the total political forces impacting The Product Manager Case Study Analysis service are high. The federal government policies relating to the publishing sector are likewise increasing with the passage of time.

Economical.

Financial forces affecting the publishing sector in basic and the CMP in particular includesthe prices of paper, the income level of customers, the inflation rate, and the general GDP growth of the country. All these forces combine effect the demand for the publishing market.

Social and Demographical.

Social and demographical forces consist of the population development, the consumer's preferences towards checking out helpful materials etc. China has the greatest population worldwide with a high population growth, showing the increasing variety of consumers of the The Product Manager Case Study Analysis. Nevertheless, the customer choices are moving towards digital publishing instead of the standard was of publishing. In this regard, CMP should concentrate on digital publishing to meet the altering consumer choices.

Technological.

Technological forces impacting the CMP consist of the technological improvement in the reading techniques and so on. Improvement of science and innovation along with the increase of digital publishing might minimize the need for the CMP products, if specific actions would not be taken soon.

Environmental.
Vrio Analysis
Environmental forces affecting The Product Manager Case Study Analysis includes the issues of environmental neighborhoods over the use of paper in publishing books. The paper used in the books while publishing is needed to be non reusable and the ink used while publishing ought to not be hazardous for the environment.

Legal.

Legal regulations for the publishing sector at whole are high. Publishing Ordinance 1997 requires the publishers to be approved first by the Federal government to be entered in the publishing market.

Market Analysis (Porter's 5 Forces Model).

Porter's 5 Forces Model might be used to evaluate the appearance of the publishing industry China. A short analysis of the Porter's Five Forces is provided as follows;.

Hazard of New Entrants.

Hazards of new entrants in the Chinese Publishing Industry is moderate. The prospective growth in the market tends to attract brand-new entrants to the publishing market. Nevertheless, the presence of intense competition and the requirement of substantial capital tends to demotivate brand-new entrants to go into in the market.

Hazard of Replacement.

Danger of Alternative is high for the Chinese Publishing Market. The alternative items for the released documents is the documents provided in the digital libraries on particular websites. The changing customer preferences towards digital learning increase the threat of alternative for the market.

Competitive Rivalry.

Competitive competition in the publishing market is high. The presence of large number of customers in the Chinese Publishing Industry like CIP, PTP and so on tends to produce high competitive rivalry for CMP. In addition to it, brand-new entrants are also entering into the market increasing the competitors for CMP.

Bargaining Power of Provider.

The major providers of the The Product Manager Case Study Analysis include the providers of the paper for publishing documents. As CMP is the biggest publisher in the Chinese Publishing Market, for that reason the general bargaining power of provider for CMP is low.

Bargaining Power of Purchaser.

Haggling power of buyer in the publishing industry is high. Due to the existence of a a great deal of publishers in the Chinese market and the marketplace saturation, the buyers requires high quality documents at competitive costs.

Competitors Analysis.

CMP operates in a highly competitive industry with the presence of large number of rivals. Nevertheless, the business has a competitive position in the market with the highest market share in the Chinese publishing market. Major rivals of The Product Manager Case Study Help include;.

• Chemical Industry Press (CIP).
• Posts and telecommunication Press (PTP).

Chemical Industry Press (CIP).

CIPis among the close rivals of CMP. Established in the same duration, CIP publishes similar type of books. For a large period, CIP held the biggest market share, and still ranks 2nd and third in numerous market segments, with a significant focus on instructional publications. CIP serves as a danger for CMP as it might wean its market share due to its long term competitive background. CIP is concentrated on digital publishing and might wean the market share of The Product Manager Case Study Solution easily in the current market situation.

Posts and telecommunication Press (PTP).

It was likewise established in the very same period as The Product Manager Case Study Solution and CIP. It is also one of the prominent players in the publishing industry with an annual total profits of RMB 550 million in 2010.

Alternatives

Alternative-1: Expand towards New Markets

Pros

• Reducing dependence over the Chinese markets.
• Increasing variety of Clients
• Growth chances.
• Avoiding the impact of market saturation in the Chinese publishing industry.

Cons
Recommendations
• Use of prospective resources in expansion.
• Risk of failure in brand-new markets.
• Time consuming.

Alernative-2: Introduce Digital Publishing

Pros

• Sustaining consumer base.
• Approaching brand-new markets.
• Easy to introduce utilizing current capabilities.
• Low threat of Failure.
• Low requirement for funds.
• Increased item portfolio supplies high value to consumers.

Cons

• Competitors in the market by CIP, who has prior concentrate on the digital publishing.
• Shift of focus from the core service segments to the new one can lead the company to lose need of its products in the market.

Recommendations

As the preferences are moving towards digital publishing and the business need an instant service to avoid the declining industry development. The business might also consider the expansion program after the success of its digital publishing program.

Implementation

In order to present digital publishing in its product portfolio, the business should initially collects the data related to the customer demand, the potential markets, the government regulations and the information related to the rivals provided in the market. If the initial offering shows a success, the company ought to go for the other markets. In this way the company would be able to implement its digital publishing program.

Conclusion

Although, the growth of the publishing market is decreasing considering that 2008, showing a danger to the company's long term existence, but the circumstance can be controlled by considering an advancement strategy in the future. The company might consider introducing digital publishingin its existing market to execute its development program at immediate basis and to avoid the threat of failure for entryway in the brand-new markets.

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