The Superbowl Case Study Solution and Analysis
Intro
The Superbowl Case Study Solution is the largest publishing business with a greatest market share in the China's book retail market. CMP has become a specialized details provider and a large extensive Science and Innovation publishing business through the combination of print media, audio-visual media and the network media.
Vital Issues
Although, The Superbowl Case Study Solution has actually spent its 60 years journey smoothly, being a successful publishing house, however, the changing macro market trends and forces bring certain obstacles to the publishing industry in basic and CMP in particular. These elements consist of;
• Entrance of the new publishing companies in the industry.
• Declining development of the publishing market.
• Market saturation.
• Introduction of digital publishing methods
• Improvement of science and innovation.
The change of the macro markets have raised a number of concerns to the management at CPM that what could be the future of CMP in this circumstance? Do the long valuable experience, technical resources and the capabilities of the company could be utilized to pursue the future advancement unceasingly? How could the business sustain its long term competitive position in future?
Situational Analysis
Internal Analysis
SWOT Analysis
Strengths
The Superbowl Case Study Help has particular strengths that can be made use of to lower the dangers, get rid of the weakness and avail the chances. Strengths of CMP are offered as follows;
• The long term experience of The Superbowl Case Study Help in the publishing industry i.e. 60 years enables the business to supply high quality products at a lower cost using its prior experiences.
• The technical resources and capabilities generated by its effective journey supply a competitive advantage to CMP.
• Large item portfolioof CMP assists it to diversify its risk and offer high worth to its customers.
• Strong monetary position permits the business to consider several development chances without any worry of raising fund externally.
Weak points
Along with the strengths, the company has particular weak points which might increase restrictions for the company in implementing its development program. The weak points of The Superbowl Case Study Solution are provided as follows;
• Despite of being a science and innovation publishing company, the company still has conventional ways ofpublishing which are not compatible with the growing technological shift.
• CMP extremely relies over the Chinese markets for its development. It should propose particular growth plans to prevent its reliance over the Chinese markets to accomplish long term development.
Opportunities
Although, the development of the publishing market is declining considering that 2008, affecting The Superbowl Case Study Analysis as well, however the development might be revived by availing certain opportunities provided in the market. The market opportunities for CMP include;
• The business might also introduce Digital Publishing by using its long term technical experience and a strong consumer recognition in the market.
• CMP could consider an advancement program through the expansion towards foreign markets in order to reduce its reliance over Chinese markets by utilizing its huge financial resources.
Dangers
The changing macro patterns in the market and increasing competition in the publishing industry has actually presented specific dangers to The Superbowl Case Study Analysis consisting of;( Gurel, 2017).
• Intro of digital publishing i.e. virtual libraries might cause decreasing market share of The Superbowl Case Study Help due to the consumer shift towards virtual libraries.
• The presence of large number of competitors in the publishing market increase the danger for CMP to lose its competitive position in the market, as competitors can gain a strong customer base by using particular methods like aggressive promotion, quality items, etc.
• Entrance of brand-new publishing firms in the industry along with presence of high competition increases the hazard of losing the client base.
Monetary Analysis.
The company has a rather competitive financial efficiency. Due to lack of information, the monetary ratios of CMP could not be calculated. Nevertheless, the total monetary efficiency of the company might be analyzed by using the charts given up the case Appendices. It might be examined from the Appendix III that the annual total earnings of CMP throughout the period 2000-2012 are growing at a high development rate, revealing that the annual need of the items of The Superbowl Case Study Solution is growing and the company is quite efficient in attracting a a great deal of consumers at a potential rate.
Together with it, the 2nd graph which shows the yearly growth in the The Superbowl Case Study Solution overall possessions, shows that the company is quite effective in adding worth to its properties through its profits. The development in assets reveals that the overall value of the firm is also increasing with increasing the overall incomes. (Unknown, 2013).
Another financial analysis of the company using the provided information could be the analysis relating to the distribution of overall incomes of the company. Major part of the profits of CMP comes from the sales of its published books i.e. 64% as shown in the Case Appendix V. The company could move towards other service sectors with a possible growth to attain its future development goal.
PESTEL Analysis
PESTEL analysis could be conducted to learn the different external forces impacting the performance of the business and the current patterns in the external environment of the business. A short PESTEL analysis of the business is provided as follows; (Alanzi, 2018).
Political.
As the publishing sector could have a significant impact on the mindset of individuals about the communist ideology of the government, for that reason, the publishing sector is highly supervised and assisted by the Publicity Department of the Communist Party of China. It might be stated that the overall political forces affecting CMP organisation are high. The government policies regarding the publishing sector are likewise increasing with the passage of time.
Affordable.
Financial forces affecting the publishing sector in general and the The Superbowl Case Study Help in particular includesthe rates of paper, the earnings level of customers, the inflation rate, and the general GDP development of the country. All these forces integrate effect the need for the publishing market. Along with it, the economic policies connected to the import of books affect the total business at CPM. China's financial conditions are quite favorable for CMP with high GDP growth and consumer earnings level.
Social and Demographical.
The customer preferences are moving towards digital publishing rather than the traditional was of publishing. In this regard, CMP must focus on digital publishing to satisfy the altering consumer choices.
Technological.
Technological forces affecting the CMP include the technological improvement in the reading methods and so on. Improvement of science and technology together with the increase of digital publishing could lower the need for the CMP products, if specific actions would not be taken soon.
Environmental.
Ecological forces impacting The Superbowl Case Study Analysis consists of the issues of ecological communities over the use of paper in publishing books. The paper utilized in the books while publishing is needed to be non reusable and the ink used while publishing needs to not be harmful for the environment.
Legal.
Legal guidelines for the publishing sector at whole are high. Publishing Ordinance 1997 needs the publishers to be approved first by the Federal government to be entered in the publishing market.
Market Analysis (Porter's Five Forces Model).
Porter's Five Forces Model could be utilized to evaluate the attractiveness of the publishing market China. A quick analysis of the Porter's Five Forces is given as follows;.
Hazard of New Entrants.
Threats of brand-new entrants in the Chinese Publishing Market is moderate. The possible growth in the market tends to draw in brand-new entrants to the publishing industry. The presence of extreme competitors and the requirement of big capital tends to demotivate new entrants to enter in the market.
Danger of Substitution.
Threat of Alternative is high for the Chinese Publishing Industry. The substitute products for the released documents is the documents provided in the digital libraries on particular websites. The changing consumer choices towards digital knowing increase the threat of substitution for the industry.
Competitive Competition.
Competitive competition in the publishing market is high. The presence of large number of consumers in the Chinese Publishing Market like CIP, PTP and so on tends to produce high competitive competition for CMP. Together with it, brand-new entrants are likewise participating in the market increasing the competitors for CMP.
Bargaining Power of Supplier.
The significant suppliers of the The Superbowl Case Study Solution consist of the suppliers of the paper for releasing documents. As CMP is the biggest publisher in the Chinese Publishing Market, therefore the total bargaining power of provider for CMP is low.
Bargaining Power of Buyer.
Haggling power of purchaser in the publishing market is high. Due to the presence of a large number of publishers in the Chinese market and the market saturation, the purchasers needs high quality files at competitive prices.
Competitors Analysis.
CMP operates in an extremely competitive market with the existence of large number of rivals. However, the business has a competitive position in the market with the highest market share in the Chinese publishing market. Major competitors of The Superbowl Case Study Help include;.
• Chemical Market Press (CIP).
• Posts and telecommunication Press (PTP).
Chemical Industry Press (CIP).
CIPis one of the close competitors of CMP. Established in the very same period, CIP publishes similar type of books. For a large period, CIP held the largest market share, and still ranks second and third in numerous market sections, with a significant concentrate on educational publications. CIP acts as a risk for CMP as it might wean its market share due to its long term competitive background. CIP is concentrated on digital publishing and might wean the marketplace share of The Superbowl Case Study Help easily in the present market circumstance.
Posts and telecommunication Press (PTP).
It was also established in the exact same period as The Superbowl Case Study Solution and CIP. It is likewise one of the prominent gamers in the publishing industry with a yearly overall revenues of RMB 550 million in 2010.
Alternatives
Alternative-1: Expand towards New Markets
Pros
• Lowering reliance over the Chinese markets.
• Increasing number of Customers
• Development opportunities.
• Avoiding the effect of market saturation in the Chinese publishing industry.
Cons
• Use of possible resources in expansion.
• Threat of failure in new markets.
• Time consuming.
Alernative-2: Introduce Digital Publishing
Pros
• Sustaining consumer base.
• Approaching new markets.
• Easy to introduce using existing capabilities.
• Low threat of Failure.
• Low requirement for funds.
• Increased product portfolio provides high value to consumers.
Cons
• Competitors in the market by CIP, who has prior concentrate on the digital publishing.
• Shift of focus from the core company sections to the new one can lead the company to lose demand of its products in the market.
Suggestions
As the choices are shifting towards digital publishing and the company need an instant solution to avoid the declining industry growth. The company might likewise think about the growth program after the success of its digital publishing program.
Implementation
In order to introduce digital publishing in its item portfolio, the company needs to first gathers the data connected to the customer demand, the possible markets, the government guidelines and the data connected to the competitors presented in the market. After that, the company should decide one prospective section for its preliminary offering. It must collect research study that how it could separate its digital publishing from the existing competitors' products. The actions above the company ought to go for the initial offering. The company should go for the other markets if the initial offering shows a success. In this method the business would be able to implement its digital publishing program.
Conclusion
The growth of the publishing industry is declining since 2008, revealing a risk to the company's long term presence, but the scenario can be managed by thinking about a development strategy in the future. The company could consider presenting digital publishingin its existing market to execute its development program at instant basis and to prevent the risk of failure for entrance in the new markets.
