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The Us Military Academy At West Point Case Analysis

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The Us Military Academy At West Point Case Study Solution and Analysis


Introduction

The Us Military Academy At West Point Case Study Analysis is the largest publishing business with a highest market share in the China's book retail market. CMP offers a variety of services consisting of; collecting information, processing info and communication services. Major organisation sectors of the business include; books, periodicals, consultancy and distribution. The business has a huge item portfolio and its significant items consist of books, regulars, online media, exhibitions, research study reports and so on. The Us Military Academy At West Point Case Study Solution has become a specialized info provider and a big extensive Science and Innovation publishing company through the combination of print media, audio-visual media and the network media.

Vital Issues

Although, The Us Military Academy At West Point Case Study Help has actually invested its 60 years journey smoothly, being an effective publishing home, however, the altering macro market patterns and forces bring particular obstacles to the publishing market in basic and CMP in specific. These elements include;

• Entryway of the brand-new publishing firms in the industry.
• Declining development of the publishing market.
• Market saturation.
• Intro of digital publishing methods
• Improvement of science and innovation.
Executive Summary
The transformation of the macro markets have raised several questions to the management at CPM that what could be the future of CMP in this circumstance? Do the long important experience, technical resources and the abilities of the company could be made use of to pursue the future development unceasingly? How could the business sustain its long term competitive position in future?

Situational Analysis
Internal Analysis
SWOT Analysis
Strengths


The Us Military Academy At West Point Case Study Solution has specific strengths that can be used to minimize the hazards, overcome the weakness and avail the opportunities. Strengths of CMP are given as follows;

• The long term experience of The Us Military Academy At West Point Case Study Help in the publishing industry i.e. 60 years enables the business to supply high quality products at a lower cost utilizing its prior experiences.
• The technical resources and capabilities created by its successful journey offer a competitive advantage to CMP.
• Large product portfolioof CMP helps it to diversify its risk and offer high value to its consumers.
• Strong monetary position enables the business to think about a number of advancement chances with no fear of raising fund externally.

Weak points

Together with the strengths, the business has specific weak points which might increase constraints for the company in executing its advancement program. The weaknesses of The Us Military Academy At West Point Case Study Solution are given as follows;

• Despite of being a science and innovation publishing company, the company still has conventional methods ofpublishing which are not suitable with the growing technological shift.
• CMP highly relies over the Chinese markets for its growth. It ought to propose certain growth strategies to prevent its dependence over the Chinese markets to attain long term development.
Porter's 5 Forces Analysis
Opportunities

The growth of the publishing industry is declining considering that 2008, impacting The Us Military Academy At West Point Case Study Solution as well, but the growth might be restored by availing certain opportunities provided in the market. The marketplace chances for CMP include;

• The business might likewise present Digital Publishing by utilizing its long term technical experience and a strong client recognition in the market.
• CMP might think about an advancement program through the expansion towards foreign markets in order to minimize its dependence over Chinese markets by using its large financial resources.

Hazards

The changing macro trends in the market and increasing competitors in the publishing market has positioned specific threats to The Us Military Academy At West Point Case Study Solution consisting of;( Gurel, 2017).

• Intro of digital publishing i.e. digital libraries might cause decreasing market share of The Us Military Academy At West Point Case Study Analysis due to the customer shift towards digital libraries.
• The presence of a great deal of competitors in the publishing market increase the risk for CMP to lose its competitive position in the market, as competitors can acquire a strong customer base by utilizing particular strategies like aggressive promotion, quality products, and so on
• Entrance of new publishing firms in the market along with presence of high competitors increases the hazard of losing the customer base.

Financial Analysis.
Swot Analysis
The company has a quite competitive financial efficiency. Due to lack of information, the monetary ratios of CMP might not be determined. The general financial performance of the business might be evaluated by using the charts provided in the case Appendices. It could be analyzed from the Appendix III that the yearly total profits of CMP throughout the period 2000-2012 are growing at a high growth rate, showing that the yearly need of the products of The Us Military Academy At West Point Case Study Help is growing and the business is quite efficient in drawing in a a great deal of consumers at a possible rate.

Together with it, the 2nd graph which reveals the yearly development in the The Us Military Academy At West Point Case Study Analysis overall assets, reveals that the business is quite efficient in adding worth to its properties through its profits. The growth in possessions shows that the total value of the company is likewise increasing with increasing the total earnings. (Unknown, 2013).

Another financial analysis of the business using the offered information might be the analysis regarding the circulation of total revenues of the company. Major part of the earnings of CMP comes from the sales of its released books i.e. 64% as displayed in the Case Appendix V. The business could move towards other company segments with a possible development to achieve its future development goal.

PESTEL Analysis

PESTEL analysis might be performed to find out the various external forces affecting the efficiency of the business and the recent patterns in the external environment of the business. A brief PESTEL analysis of the company is offered as follows; (Alanzi, 2018).

Political.

As the publishing sector could have a significant impact on the frame of mind of individuals about the communist ideology of the government, therefore, the publishing sector is highly supervised and guided by the Publicity Department of the Communist Party of China. It could be said that the general political forces affecting CMP business are high. The federal government policies concerning the publishing sector are also increasing with the passage of time.

Cost-effective.

Financial forces impacting the publishing sector in general and the The Us Military Academy At West Point Case Study Analysis in particular includesthe prices of paper, the income level of consumers, the inflation rate, and the overall GDP development of the country. All these forces integrate impact the demand for the publishing market. Along with it, the financial policies associated with the import of books impact the overall organisation at CPM. Nevertheless, China's economic conditions are quite beneficial for CMP with high GDP growth and consumer earnings level.

Social and Demographical.

Social and demographical forces include the population growth, the consumer's choices towards reading informative products etc. China has the greatest population worldwide with a high population development, showing the increasing variety of customers of the The Us Military Academy At West Point Case Study Help. Nevertheless, the consumer preferences are shifting towards digital publishing rather than the traditional was of publishing. In this regard, CMP must focus on digital publishing to satisfy the altering customer choices.

Technological.

Technological forces impacting the CMP consist of the technological development in the reading strategies etc. Improvement of science and innovation along with the increase of digital publishing could minimize the need for the CMP items, if specific actions would not be taken soon.

Environmental.
Vrio Analysis
Environmental forces impacting The Us Military Academy At West Point Case Study Solution includes the issues of ecological communities over the use of paper in publishing books. The paper utilized in the books while publishing is needed to be non reusable and the ink utilized while publishing ought to not be damaging for the environment.

Legal.

Legal policies for the publishing sector at whole are high. Publishing Ordinance 1997 requires the publishers to be approved initially by the Federal government to be gone into in the publishing market.

Industry Analysis (Porter's 5 Forces Design).

Porter's Five Forces Model might be used to evaluate the appearance of the publishing industry China. A short analysis of the Porter's 5 Forces is provided as follows;.

Threat of New Entrants.

Hazards of brand-new entrants in the Chinese Publishing Market is moderate. The potential growth in the industry tends to attract brand-new entrants to the publishing industry. Nevertheless, the presence of intense competitors and the requirement of big capital tends to demotivate brand-new entrants to go into in the market.

Danger of Alternative.

Risk of Substitution is high for the Chinese Publishing Industry. The replacement items for the published documents is the files provided in the digital libraries on specific sites. The changing customer preferences towards digital learning increase the threat of replacement for the industry.

Competitive Rivalry.

Competitive competition in the publishing industry is high. The presence of large number of consumers in the Chinese Publishing Market like CIP, PTP etc. tends to produce high competitive competition for CMP. Along with it, brand-new entrants are likewise entering into the market increasing the competition for CMP.

Bargaining Power of Provider.

The major providers of the The Us Military Academy At West Point Case Study Analysis include the suppliers of the paper for releasing documents. As CMP is the biggest publisher in the Chinese Publishing Market, for that reason the total bargaining power of provider for CMP is low.

Bargaining Power of Buyer.

Haggling power of purchaser in the publishing market is high. Due to the existence of a large number of publishers in the Chinese market and the market saturation, the buyers requires high quality documents at competitive rates.

Competitors Analysis.

CMP runs in an extremely competitive industry with the presence of large number of competitors. However, the business has a competitive position in the market with the greatest market share in the Chinese publishing market. Significant rivals of The Us Military Academy At West Point Case Study Analysis consist of;.

• Chemical Market Press (CIP).
• Posts and telecommunication Press (PTP).

Chemical Industry Press (CIP).

CIP acts as a hazard for CMP as it could wean its market share due to its long term competitive background. CIP is focused on digital publishing and could wean the market share of CMP quickly in the present market scenario.

Posts and telecommunication Press (PTP).

It was also founded in the same duration as The Us Military Academy At West Point Case Study Analysis and CIP. It is also one of the popular players in the publishing market with a yearly overall profits of RMB 550 million in 2010.

Alternatives

Alternative-1: Broaden towards New Markets

Pros

• Lowering reliance over the Chinese markets.
• Increasing number of Clients
• Growth opportunities.
• Preventing the impact of market saturation in the Chinese publishing industry.

Cons
Recommendations
• Use of potential resources in growth.
• Danger of failure in new markets.
• Time consuming.

Alernative-2: Introduce Digital Publishing

Pros

• Sustaining customer base.
• Approaching new markets.
• Easy to present using current abilities.
• Low threat of Failure.
• Low requirement for funds.
• Increased item portfolio offers high value to customers.

Cons

• Competitors in the market by CIP, who has prior focus on the digital publishing.
• Shift of focus from the core business sections to the new one can lead the business to lose demand of its items in the market.

Recommendations

With the deep analysis of the internal and external environment of the company along with the industry analysis and the rival analysis, Alternative 2 is advised to CMP to attain its future development. As the choices are shifting towards digital publishing and the company require an instant service to avoid the declining industry growth. Introduction of digital publishing could prove to be an instant service with low quantity of threat for the company. The business could likewise think about the growth program after the success of its digital publishing program.

Execution

In order to introduce digital publishing in its item portfolio, the company must first collects the information related to the consumer need, the potential markets, the federal government policies and the data related to the rivals provided in the market. If the initial offering shows a success, the business should go for the other markets. In this method the company would be able to implement its digital publishing program.

Conclusion

Although, the growth of the publishing industry is decreasing considering that 2008, revealing a risk to the company's long term existence, however the scenario can be managed by thinking about an advancement plan in the future. The company could think about presenting digital publishingin its existing market to execute its development program at instant basis and to prevent the danger of failure for entryway in the brand-new markets.

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