The Weather Company Creating Consumer Apps That Leverage Its Big Data Case Study Solution and Analysis
Introduction
The Weather Company Creating Consumer Apps That Leverage Its Big Data Case Study Analysis is the biggest publishing business with a highest market share in the China's book retail market. CMP supplies a number of services including; gathering details, processing information and communication services. Major company sections of the company consist of; books, regulars, consultancy and circulation. The business has a large product portfolio and its major products consist of books, periodicals, online media, exhibits, research reports etc. The Weather Company Creating Consumer Apps That Leverage Its Big Data Case Study Help has actually become a specialized details company and a large detailed Science and Innovation publishing business through the combination of print media, audio-visual media and the network media.
Vital Concerns
Although, The Weather Company Creating Consumer Apps That Leverage Its Big Data Case Study Help has invested its 60 years journey smoothly, being a successful publishing house, however, the altering macro market trends and forces bring specific challenges to the publishing market in basic and CMP in specific. These elements consist of;
• Entrance of the new publishing firms in the industry.
• Declining growth of the publishing market.
• Market saturation.
• Intro of digital publishing methods
• Improvement of science and technology.
The improvement of the macro markets have raised a number of concerns to the management at CPM that what could be the future of CMP in this situation? Do the long important experience, technical resources and the capabilities of the company could be made use of to pursue the future advancement unceasingly? How could the business sustain its long term competitive position in future?
Situational Analysis
Internal Analysis
SWOT Analysis
Strengths
The Weather Company Creating Consumer Apps That Leverage Its Big Data Case Study Analysis has certain strengths that can be used to minimize the risks, conquer the weak point and obtain the opportunities. Strengths of CMP are given as follows;
• The long term experience of The Weather Company Creating Consumer Apps That Leverage Its Big Data Case Study Analysis in the publishing industry i.e. 60 years allows the company to supply high quality products at a lower cost using its prior experiences.
• The technical resources and capabilities generated by its effective journey provide a competitive benefit to CMP.
• Huge product portfolioof CMP helps it to diversify its threat and provide high worth to its clients.
• Strong financial position allows the company to think about a number of advancement opportunities without any worry of raising fund externally.
Weak points
Together with the strengths, the company has particular weaknesses which might increase restrictions for the business in implementing its development program. The weak points of The Weather Company Creating Consumer Apps That Leverage Its Big Data Case Study Help are given as follows;
• Despite of being a science and technology publishing firm, the business still has conventional ways ofpublishing which are not compatible with the growing technological shift.
• CMP extremely relies over the Chinese markets for its growth. It needs to propose certain expansion plans to avoid its dependence over the Chinese markets to attain long term development.
Opportunities
The growth of the publishing industry is declining since 2008, impacting The Weather Company Creating Consumer Apps That Leverage Its Big Data Case Study Help as well, however the development could be restored by availing particular opportunities presented in the market. The market chances for CMP include;
• The business could likewise present Digital Publishing by using its long term technical experience and a strong client recognition in the market.
• CMP might think about a development program through the growth towards foreign markets in order to reduce its dependence over Chinese markets by using its large financial resources.
Threats
The altering macro patterns in the market and increasing competition in the publishing market has actually posed specific threats to The Weather Company Creating Consumer Apps That Leverage Its Big Data Case Study Solution consisting of;( Gurel, 2017).
• Introduction of digital publishing i.e. digital libraries could cause declining market share of The Weather Company Creating Consumer Apps That Leverage Its Big Data Case Study Solution due to the customer shift towards virtual libraries.
• The presence of a great deal of competitors in the publishing industry increase the danger for CMP to lose its competitive position in the market, as competitors can get a strong customer base by using specific strategies like aggressive promo, quality items, and so on
• Entrance of new publishing firms in the market along with existence of high competition increases the risk of losing the client base.
Monetary Analysis.
Due to lack of data, the financial ratios of CMP might not be computed. It could be evaluated from the Appendix III that the annual overall profits of The Weather Company Creating Consumer Apps That Leverage Its Big Data Case Study Analysis throughout the duration 2000-2012 are growing at a high growth rate, showing that the yearly demand of the items of CMP is growing and the business is quite effective in attracting a large number of clients at a prospective rate.
In addition to it, the second chart which shows the yearly development in the The Weather Company Creating Consumer Apps That Leverage Its Big Data Case Study Help overall possessions, shows that the company is rather efficient in adding value to its properties through its profits. The development in properties shows that the overall worth of the company is likewise increasing with increasing the overall earnings. (Unidentified, 2013).
Another monetary analysis of the company utilizing the offered information could be the analysis concerning the distribution of overall profits of the business. Major part of the profits of CMP comes from the sales of its released books i.e. 64% as shown in the Case Appendix V. The business might move towards other service segments with a prospective growth to accomplish its future development objective.
PESTEL Analysis
PESTEL analysis might be conducted to find out the numerous external forces affecting the efficiency of the company and the recent patterns in the external environment of the company. A brief PESTEL analysis of the business is given as follows; (Alanzi, 2018).
Political.
As the publishing sector could have a significant influence on the frame of mind of individuals about the communist ideology of the government, therefore, the publishing sector is extremely supervised and assisted by the Promotion Department of the Communist Party of China. It could be stated that the general political forces affecting CMP service are high. The federal government policies concerning the publishing sector are also increasing with the passage of time.
Cost-effective.
Economic forces affecting the publishing sector in basic and the CMP in particular includesthe rates of paper, the income level of customers, the inflation rate, and the total GDP growth of the nation. All these forces combine effect the need for the publishing market.
Social and Demographical.
The customer preferences are moving towards digital publishing rather than the conventional was of publishing. In this regard, CMP should focus on digital publishing to fulfill the changing consumer choices.
Technological.
Technological forces affecting the CMP include the technological development in the reading methods etc. Improvement of science and technology together with the increase of digital publishing might minimize the need for the CMP products, if particular actions would not be taken soon.
Environmental.
Ecological forces impacting The Weather Company Creating Consumer Apps That Leverage Its Big Data Case Study Solution consists of the concerns of environmental neighborhoods over the usage of paper in publishing books. The paper utilized in the books while publishing is required to be disposable and the ink utilized while publishing must not be hazardous for the environment.
Legal.
Legal regulations for the publishing sector at whole are high. Publishing Ordinance 1997 needs the publishers to be approved first by the Government to be gone into in the publishing market.
Industry Analysis (Porter's 5 Forces Design).
Porter's Five Forces Design could be used to examine the attractiveness of the publishing market China. A quick analysis of the Porter's 5 Forces is offered as follows;.
Risk of New Entrants.
Threats of brand-new entrants in the Chinese Publishing Market is moderate. The potential development in the market tends to bring in brand-new entrants to the publishing market. However, the existence of intense competitors and the requirement of big capital tends to demotivate brand-new entrants to enter in the marketplace.
Risk of Substitution.
Danger of Substitution is high for the Chinese Publishing Industry. The replacement products for the published files is the documents presented in the digital libraries on certain sites. The altering consumer choices towards digital learning increase the threat of replacement for the market.
Competitive Rivalry.
Competitive rivalry in the publishing industry is high. The existence of a great deal of consumers in the Chinese Publishing Market like CIP, PTP and so on tends to produce high competitive competition for CMP. In addition to it, new entrants are also participating in the marketplace increasing the competition for CMP.
Bargaining Power of Supplier.
The major providers of the The Weather Company Creating Consumer Apps That Leverage Its Big Data Case Study Solution consist of the providers of the paper for publishing files. As CMP is the largest publisher in the Chinese Publishing Market, for that reason the total bargaining power of supplier for CMP is low.
Bargaining Power of Buyer.
Haggling power of purchaser in the publishing market is high. Due to the existence of a a great deal of publishers in the Chinese market and the marketplace saturation, the buyers needs high quality files at competitive rates.
Competitors Analysis.
CMP runs in a highly competitive market with the presence of a great deal of rivals. However, the business has a competitive position in the market with the greatest market share in the Chinese publishing market. Significant rivals of The Weather Company Creating Consumer Apps That Leverage Its Big Data Case Study Analysis consist of;.
• Chemical Market Press (CIP).
• Posts and telecommunication Press (PTP).
Chemical Market Press (CIP).
CIP acts as a danger for CMP as it could wean its market share due to its long term competitive background. CIP is focused on digital publishing and might wean the market share of CMP easily in the current market scenario.
Posts and telecommunication Press (PTP).
Another close rival of CMP is PTP. It was likewise established in the same period as CMP and CIP. It ranks 6th in the state-owned publishers in regards to organisation scale. It is also among the popular players in the publishing industry with a yearly overall earnings of RMB 550 million in 2010.
Alternatives
Alternative-1: Broaden towards New Markets
Pros
• Lowering dependence over the Chinese markets.
• Increasing variety of Consumers
• Development chances.
• Preventing the impact of market saturation in the Chinese publishing market.
Cons
• Use of possible resources in growth.
• Risk of failure in brand-new markets.
• Time consuming.
Alernative-2: Present Digital Publishing
Pros
• Sustaining consumer base.
• Approaching new markets.
• Easy to introduce using current abilities.
• Low danger of Failure.
• Low requirement for funds.
• Increased product portfolio offers high worth to consumers.
Cons
• Competitors in the market by CIP, who has prior concentrate on the digital publishing.
• Shift of focus from the core business segments to the brand-new one can lead the business to lose need of its items in the market.
Suggestions
As the choices are moving towards digital publishing and the company need an immediate service to avoid the decreasing industry growth. The business might likewise think about the growth program after the success of its digital publishing program.
Application
In order to present digital publishing in its product portfolio, the business ought to first collects the data associated with the consumer demand, the potential markets, the government guidelines and the data associated with the rivals provided in the market. After that, the company must choose one possible section for its initial offering. It must collect research study that how it might differentiate its digital publishing from the existing rivals' products. The steps above the company ought to go for the preliminary offering. The company must go for the other markets if the preliminary offering shows a success. In this method the company would be able to execute its digital publishing program.
Conclusion
Although, the development of the publishing market is declining because 2008, showing a risk to the company's long term existence, but the scenario can be managed by considering an advancement strategy in the future. The business could consider introducing digital publishingin its existing market to execute its development program at instant basis and to prevent the danger of failure for entrance in the brand-new markets.
