Thurgood Marshall High School 6 Case Study Solution and Analysis
Introduction
Thurgood Marshall High School 6 Case Study Solution is the biggest publishing company with a greatest market share in the China's book retail market. CMP has actually become a specialized info company and a large extensive Science and Technology publishing business through the integration of print media, audio-visual media and the network media.
Critical Issues
Although, Thurgood Marshall High School 6 Case Study Solution has spent its 60 years journey smoothly, being an effective publishing house, nevertheless, the altering macro market trends and forces bring particular obstacles to the publishing industry in basic and CMP in specific. These aspects consist of;
• Entryway of the brand-new publishing firms in the industry.
• Decreasing growth of the publishing market.
• Market saturation.
• Intro of digital publishing methods
• Improvement of science and technology.
The improvement of the macro markets have raised a number of questions to the management at CPM that what could be the future of CMP in this situation? Do the long valuable experience, technical resources and the abilities of the company could be utilized to strive for the future advancement unceasingly? How could the business sustain its long term competitive position in future?
Situational Analysis
Internal Analysis
SWOT Analysis
Strengths
Thurgood Marshall High School 6 Case Study Analysis has certain strengths that can be utilized to minimize the dangers, conquer the weak point and avail the opportunities. Strengths of CMP are given as follows;
• The long term experience of Thurgood Marshall High School 6 Case Study Analysis in the publishing market i.e. 60 years allows the company to supply high quality items at a lower expense utilizing its previous experiences.
• The technical resources and capabilities generated by its effective journey offer a competitive advantage to CMP.
• Vast item portfolioof CMP assists it to diversify its threat and supply high value to its customers.
• Strong financial position enables the business to think about several advancement opportunities without any fear of raising fund externally.
Weaknesses
In addition to the strengths, the company has certain weak points which could increase restrictions for the business in executing its development program. The weaknesses of Thurgood Marshall High School 6 Case Study Analysis are offered as follows;
• Despite of being a science and innovation publishing firm, the company still has conventional ways ofpublishing which are not compatible with the growing technological shift.
• CMP extremely relies over the Chinese markets for its development. It ought to propose specific expansion plans to avoid its reliance over the Chinese markets to accomplish long term development.
Opportunities
Although, the development of the publishing market is decreasing since 2008, affecting Thurgood Marshall High School 6 Case Study Analysis too, but the development might be revived by availing specific chances provided in the market. The market opportunities for CMP include;
• The company might also present Digital Publishing by using its long term technical experience and a strong client recognition in the market.
• CMP might consider an advancement program through the expansion towards foreign markets in order to lower its dependence over Chinese markets by utilizing its vast funds.
Dangers
The changing macro patterns in the market and increasing competition in the publishing industry has positioned certain threats to Thurgood Marshall High School 6 Case Study Help including;( Gurel, 2017).
• Intro of digital publishing i.e. virtual libraries could cause declining market share of Thurgood Marshall High School 6 Case Study Help due to the consumer shift towards virtual libraries.
• The existence of large number of rivals in the publishing industry increase the threat for CMP to lose its competitive position in the market, as competitors can gain a strong consumer base by using specific methods like aggressive promotion, quality items, etc.
• Entryway of brand-new publishing companies in the market together with presence of high competition increases the risk of losing the client base.
Financial Analysis.
The business has a quite competitive financial performance. Due to absence of data, the monetary ratios of CMP might not be computed. The total financial performance of the business could be evaluated by utilizing the graphs offered in the case Appendices. It could be evaluated from the Appendix III that the yearly total earnings of CMP during the duration 2000-2012 are growing at a high growth rate, showing that the annual demand of the products of Thurgood Marshall High School 6 Case Study Help is growing and the business is rather efficient in drawing in a large number of consumers at a potential price.
Along with it, the 2nd graph which shows the annual growth in the Thurgood Marshall High School 6 Case Study Analysis total properties, shows that the business is quite efficient in adding value to its properties through its earnings. The development in possessions reveals that the total value of the company is also increasing with increasing the total earnings. (Unidentified, 2013).
Another financial analysis of the business using the provided information might be the analysis concerning the circulation of overall incomes of the company. Huge part of the earnings of CMP comes from the sales of its released books i.e. 64% as shown in the Case Appendix V. The company could move towards other company sections with a prospective growth to achieve its future development objective.
PESTEL Analysis
PESTEL analysis could be carried out to learn the numerous external forces impacting the performance of the company and the current trends in the external environment of the company. A quick PESTEL analysis of the business is given as follows; (Alanzi, 2018).
Political.
As the publishing sector might have a substantial impact on the mindset of individuals about the communist ideology of the federal government, for that reason, the publishing sector is highly monitored and directed by the Promotion Department of the Communist Party of China. It might be stated that the total political forces impacting CMP company are high. The federal government policies regarding the publishing sector are also increasing with the passage of time.
Affordable.
Financial forces impacting the publishing sector in general and the Thurgood Marshall High School 6 Case Study Analysis in specific includesthe prices of paper, the earnings level of customers, the inflation rate, and the general GDP development of the country. All these forces combine effect the demand for the publishing market. Along with it, the economic policies connected to the import of books impact the general company at CPM. Nevertheless, China's economic conditions are quite favorable for CMP with high GDP growth and consumer income level.
Social and Demographical.
The consumer preferences are moving towards digital publishing rather than the traditional was of publishing. In this regard, CMP should focus on digital publishing to meet the altering customer choices.
Technological.
Technological forces affecting the CMP include the technological advancement in the reading methods and so on. Enhancement of science and innovation in addition to the rise of digital publishing could reduce the need for the CMP items, if certain actions would not be taken quickly.
Environmental.
Environmental forces affecting Thurgood Marshall High School 6 Case Study Solution includes the issues of environmental neighborhoods over the usage of paper in publishing books. The paper used in the books while publishing is required to be disposable and the ink used while publishing should not be harmful for the environment.
Legal.
Legal regulations for the publishing sector at whole are high. Publishing Regulation 1997 requires the publishers to be approved first by the Government to be entered in the publishing market.
Industry Analysis (Porter's Five Forces Design).
Porter's 5 Forces Design might be used to analyze the appearance of the publishing industry China. A short analysis of the Porter's 5 Forces is offered as follows;.
Hazard of New Entrants.
Threats of brand-new entrants in the Chinese Publishing Market is moderate. The possible growth in the market tends to draw in brand-new entrants to the publishing industry. The existence of extreme competition and the requirement of big capital tends to demotivate new entrants to go into in the market.
Threat of Replacement.
Threat of Alternative is high for the Chinese Publishing Market. The alternative products for the released documents is the files provided in the digital libraries on certain sites. The altering customer choices towards digital knowing increase the risk of replacement for the industry.
Competitive Rivalry.
Competitive rivalry in the publishing market is high. The presence of a great deal of consumers in the Chinese Publishing Industry like CIP, PTP and so on tends to produce high competitive competition for CMP. Together with it, brand-new entrants are also participating in the market increasing the competitors for CMP.
Bargaining Power of Supplier.
The significant suppliers of the Thurgood Marshall High School 6 Case Study Solution include the suppliers of the paper for releasing files. As CMP is the largest publisher in the Chinese Publishing Market, for that reason the general bargaining power of provider for CMP is low.
Bargaining Power of Buyer.
Bargaining power of purchaser in the publishing market is high. Due to the presence of a a great deal of publishers in the Chinese market and the marketplace saturation, the purchasers requires high quality documents at competitive prices.
Competitors Analysis.
CMP runs in a highly competitive market with the presence of large number of competitors. Nevertheless, the company has a competitive position in the market with the greatest market share in the Chinese publishing market. Major competitors of Thurgood Marshall High School 6 Case Study Solution consist of;.
• Chemical Industry Press (CIP).
• Posts and telecommunication Press (PTP).
Chemical Industry Press (CIP).
CIPis among the close competitors of CMP. Established in the exact same period, CIP publishes comparable type of books. For a large period, CIP held the largest market share, and still ranks 3rd and 2nd in different market sections, with a major focus on instructional publications. CIP functions as a hazard for CMP as it might wean its market share due to its long term competitive background. CIP is concentrated on digital publishing and could wean the marketplace share of Thurgood Marshall High School 6 Case Study Analysis easily in the existing market scenario.
Posts and telecommunication Press (PTP).
It was likewise established in the very same period as Thurgood Marshall High School 6 Case Study Help and CIP. It is likewise one of the prominent players in the publishing industry with an annual overall incomes of RMB 550 million in 2010.
Alternatives
Alternative-1: Broaden towards New Markets
Pros
• Reducing reliance over the Chinese markets.
• Increasing variety of Consumers
• Growth opportunities.
• Preventing the effect of market saturation in the Chinese publishing industry.
Cons
• Use of potential resources in expansion.
• Threat of failure in new markets.
• Time consuming.
Alernative-2: Introduce Digital Publishing
Pros
• Sustaining consumer base.
• Approaching brand-new markets.
• Easy to introduce using current capabilities.
• Low threat of Failure.
• Low requirement for funds.
• Increased product portfolio offers high value to clients.
Cons
• Competitors in the market by CIP, who has prior concentrate on the digital publishing.
• Shift of focus from the core organisation segments to the new one can lead the business to lose need of its items in the market.
Recommendations
With the deep analysis of the external and internal environment of the company in addition to the market analysis and the rival analysis, Alternative 2 is recommended to CMP to attain its future development. As the choices are shifting towards digital publishing and the company need an immediate service to prevent the declining market growth. For that reason, introduction of digital publishing could show to be an immediate solution with low quantity of danger for the business. The business might also think about the growth program after the success of its digital publishing program.
Application
In order to present digital publishing in its item portfolio, the company needs to first collects the data related to the customer demand, the possible markets, the federal government policies and the information related to the competitors provided in the market. If the initial offering shows a success, the company ought to go for the other markets. In this method the business would be able to implement its digital publishing program.
Conclusion
Although, the growth of the publishing market is declining since 2008, showing a threat to the business's long term presence, but the situation can be managed by thinking about an advancement plan in the future. The company could think about introducing digital publishingin its existing market to execute its advancement program at instant basis and to prevent the risk of failure for entryway in the new markets.
