Tommy Koh Background And Major Accomplishments Of The Great Negotiator 2014 Case Study Solution and Analysis
Intro
Tommy Koh Background And Major Accomplishments Of The Great Negotiator 2014 Case Study Analysis is the largest publishing company with a greatest market share in the China's book retail market. CMP supplies a variety of services consisting of; collecting information, processing information and interaction services. Significant business segments of the company consist of; books, periodicals, consultancy and circulation. The business has a vast item portfolio and its major products consist of books, periodicals, online media, exhibitions, research reports etc. Tommy Koh Background And Major Accomplishments Of The Great Negotiator 2014 Case Study Help has become a specialized info company and a big comprehensive Science and Technology publishing company through the integration of print media, audio-visual media and the network media.
Crucial Issues
Although, Tommy Koh Background And Major Accomplishments Of The Great Negotiator 2014 Case Study Analysis has invested its 60 years journey smoothly, being an effective publishing house, nevertheless, the altering macro market patterns and forces bring certain obstacles to the publishing market in basic and CMP in specific. These aspects consist of;
• Entrance of the brand-new publishing companies in the market.
• Decreasing development of the publishing market.
• Market saturation.
• Introduction of digital publishing methods
• Enhancement of science and innovation.
The improvement of the macro markets have raised numerous concerns to the management at CPM that what could be the future of CMP in this scenario? Do the long important experience, technical resources and the capabilities of the business could be utilized to strive for the future development unceasingly? How could the company sustain its long term competitive position in future?
Situational Analysis
Internal Analysis
SWOT Analysis
Strengths
Tommy Koh Background And Major Accomplishments Of The Great Negotiator 2014 Case Study Analysis has certain strengths that can be used to reduce the hazards, conquer the weak point and avail the opportunities. Strengths of CMP are offered as follows;
• The long term experience of Tommy Koh Background And Major Accomplishments Of The Great Negotiator 2014 Case Study Solution in the publishing market i.e. 60 years allows the company to provide high quality items at a lower cost utilizing its previous experiences.
• The technical resources and abilities generated by its successful journey offer a competitive advantage to CMP.
• Large item portfolioof CMP helps it to diversify its risk and offer high value to its clients.
• Strong monetary position enables the company to consider numerous advancement opportunities with no fear of raising fund externally.
Weaknesses
In addition to the strengths, the business has particular weaknesses which could increase restrictions for the company in executing its advancement program. The weaknesses of Tommy Koh Background And Major Accomplishments Of The Great Negotiator 2014 Case Study Solution are offered as follows;
• Despite of being a science and technology publishing company, the company still has conventional ways ofpublishing which are not suitable with the growing technological shift.
• CMP highly relies over the Chinese markets for its growth. It should propose certain expansion strategies to avoid its dependence over the Chinese markets to attain long term development.
Opportunities
The development of the publishing market is declining considering that 2008, impacting Tommy Koh Background And Major Accomplishments Of The Great Negotiator 2014 Case Study Help as well, but the growth might be revived by availing specific opportunities provided in the market. The marketplace chances for CMP include;
• The company could also present Digital Publishing by utilizing its long term technical experience and a strong customer recognition in the market.
• CMP could consider an advancement program through the expansion towards foreign markets in order to minimize its dependence over Chinese markets by utilizing its huge funds.
Dangers
The changing macro trends in the market and increasing competitors in the publishing industry has postured particular dangers to Tommy Koh Background And Major Accomplishments Of The Great Negotiator 2014 Case Study Analysis consisting of;( Gurel, 2017).
• Introduction of digital publishing i.e. virtual libraries could lead to decreasing market share of Tommy Koh Background And Major Accomplishments Of The Great Negotiator 2014 Case Study Help due to the customer shift towards digital libraries.
• The existence of large number of competitors in the publishing industry increase the threat for CMP to lose its competitive position in the market, as competitors can acquire a strong customer base by using specific strategies like aggressive promotion, quality products, etc.
• Entrance of new publishing companies in the industry in addition to presence of high competitors increases the threat of losing the consumer base.
Financial Analysis.
The company has a rather competitive financial efficiency. Due to lack of data, the financial ratios of CMP could not be calculated. Nevertheless, the total financial performance of the business could be analyzed by utilizing the graphs given in the case Appendices. It might be evaluated from the Appendix III that the annual overall profits of CMP during the period 2000-2012 are growing at a high development rate, revealing that the yearly need of the products of Tommy Koh Background And Major Accomplishments Of The Great Negotiator 2014 Case Study Analysis is growing and the company is quite efficient in attracting a a great deal of customers at a prospective price.
Along with it, the 2nd graph which shows the yearly growth in the Tommy Koh Background And Major Accomplishments Of The Great Negotiator 2014 Case Study Solution overall possessions, reveals that the company is rather efficient in including value to its possessions through its revenues. The growth in properties shows that the overall value of the company is also increasing with increasing the overall earnings. (Unknown, 2013).
Another financial analysis of the business utilizing the offered information could be the analysis regarding the distribution of total profits of the business. Huge part of the earnings of CMP comes from the sales of its published books i.e. 64% as displayed in the Case Appendix V. The business could move towards other organisation sectors with a prospective development to achieve its future advancement objective.
PESTEL Analysis
PESTEL analysis might be conducted to find out the numerous external forces affecting the performance of the business and the recent trends in the external environment of the business. A brief PESTEL analysis of the company is provided as follows; (Alanzi, 2018).
Political.
As the publishing sector could have a substantial influence on the mindset of the people about the communist ideology of the government, therefore, the publishing sector is highly monitored and guided by the Publicity Department of the Communist Celebration of China. Therefore, it might be said that the general political forces affecting Tommy Koh Background And Major Accomplishments Of The Great Negotiator 2014 Case Study Help organisation are high. The government policies regarding the publishing sector are likewise increasing with the passage of time.
Economical.
Financial forces affecting the publishing sector in basic and the CMP in specific includesthe prices of paper, the income level of customers, the inflation rate, and the total GDP development of the country. All these forces combine impact the need for the publishing market.
Social and Demographical.
Social and demographical forces consist of the population development, the consumer's choices towards checking out useful products and so on. China has the greatest population on the planet with a high population growth, showing the increasing variety of customers of the Tommy Koh Background And Major Accomplishments Of The Great Negotiator 2014 Case Study Help. The consumer preferences are moving towards digital publishing rather than the conventional was of publishing. In this regard, CMP ought to concentrate on digital publishing to fulfill the changing customer preferences.
Technological.
Technological forces impacting the CMP consist of the technological development in the reading methods etc. Improvement of science and innovation in addition to the rise of digital publishing might minimize the demand for the CMP items, if particular actions would not be taken quickly.
Environmental.
Environmental forces affecting Tommy Koh Background And Major Accomplishments Of The Great Negotiator 2014 Case Study Solution consists of the issues of environmental communities over the use of paper in publishing books. The paper utilized in the books while publishing is needed to be disposable and the ink utilized while publishing should not be damaging for the environment.
Legal.
Legal regulations for the publishing sector at whole are high. Publishing Ordinance 1997 needs the publishers to be authorized initially by the Federal government to be entered in the publishing market.
Industry Analysis (Porter's Five Forces Model).
Porter's Five Forces Model might be used to examine the appearance of the publishing market China. A short analysis of the Porter's 5 Forces is given as follows;.
Hazard of New Entrants.
Risks of new entrants in the Chinese Publishing Industry is moderate. The possible growth in the market tends to attract brand-new entrants to the publishing market. Nevertheless, the presence of intense competitors and the requirement of big capital tends to demotivate brand-new entrants to enter in the marketplace.
Hazard of Substitution.
Risk of Alternative is high for the Chinese Publishing Market. The substitute products for the published files is the documents provided in the virtual libraries on specific websites. The altering customer preferences towards digital learning increase the threat of alternative for the market.
Competitive Competition.
Competitive competition in the publishing market is high. The presence of large number of customers in the Chinese Publishing Market like CIP, PTP etc. tends to produce high competitive competition for CMP. Along with it, new entrants are also entering into the market increasing the competitors for CMP.
Bargaining Power of Supplier.
The significant suppliers of the Tommy Koh Background And Major Accomplishments Of The Great Negotiator 2014 Case Study Analysis consist of the providers of the paper for releasing files. As CMP is the largest publisher in the Chinese Publishing Market, therefore the general bargaining power of provider for CMP is low.
Bargaining Power of Buyer.
Bargaining power of purchaser in the publishing market is high. Due to the existence of a a great deal of publishers in the Chinese market and the marketplace saturation, the purchasers needs high quality files at competitive costs.
Competitors Analysis.
CMP runs in an extremely competitive market with the existence of large number of competitors. However, the business has a competitive position in the market with the highest market share in the Chinese publishing market. Significant competitors of Tommy Koh Background And Major Accomplishments Of The Great Negotiator 2014 Case Study Solution include;.
• Chemical Market Press (CIP).
• Posts and telecommunication Press (PTP).
Chemical Industry Press (CIP).
CIP acts as a hazard for CMP as it might wean its market share due to its long term competitive background. CIP is focused on digital publishing and could wean the market share of CMP quickly in the present market circumstance.
Posts and telecommunication Press (PTP).
Another close competitor of CMP is PTP. It was likewise founded in the same duration as CMP and CIP. It ranks sixth in the state-owned publishers in terms of organisation scale. It is likewise one of the popular gamers in the publishing market with a yearly overall incomes of RMB 550 million in 2010.
Alternatives
Alternative-1: Broaden towards New Markets
Pros
• Minimizing dependence over the Chinese markets.
• Increasing variety of Consumers
• Growth chances.
• Avoiding the impact of market saturation in the Chinese publishing market.
Cons
• Usage of possible resources in growth.
• Risk of failure in brand-new markets.
• Time consuming.
Alernative-2: Introduce Digital Publishing
Pros
• Sustaining customer base.
• Approaching brand-new markets.
• Easy to present utilizing current capabilities.
• Low danger of Failure.
• Low requirement for funds.
• Increased item portfolio provides high worth to customers.
Cons
• Competitors in the market by CIP, who has prior focus on the digital publishing.
• Shift of focus from the core service segments to the new one can lead the business to lose demand of its items in the market.
Recommendations
With the deep analysis of the internal and external environment of the company along with the market analysis and the rival analysis, Alternative 2 is suggested to CMP to accomplish its future advancement. As the choices are shifting towards digital publishing and the company require an instant solution to prevent the decreasing industry growth. Intro of digital publishing might prove to be an instant option with low quantity of threat for the business. Nevertheless, the company might also consider the expansion program after the success of its digital publishing program.
Application
In order to introduce digital publishing in its product portfolio, the business should initially collects the data related to the customer demand, the prospective markets, the government guidelines and the data associated with the rivals presented in the market. After that, the business ought to decide one possible sector for its initial offering. It needs to gather research study that how it might separate its digital publishing from the existing rivals' products. After all the actions above the company need to choose the initial offering. The company needs to go for the other markets if the initial offering shows a success. In this method the company would be able to implement its digital publishing program.
Conclusion
Although, the growth of the publishing industry is declining because 2008, showing a risk to the company's long term presence, however the situation can be managed by considering a development strategy in the future. The company might consider presenting digital publishingin its existing market to execute its advancement program at immediate basis and to prevent the risk of failure for entryway in the new markets.
