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Top 20 Exercise Bikes Case Study Solution and Analysis


Introduction

Top 20 Exercise Bikes Case Study Help is the largest publishing company with a greatest market share in the China's book retail market. CMP provides a variety of services including; gathering information, processing details and communication services. Major business segments of the business include; books, regulars, consultancy and circulation. The business has a huge item portfolio and its significant items include books, periodicals, online media, exhibitions, research reports etc. Top 20 Exercise Bikes Case Study Solution has become a specialized info company and a big comprehensive Science and Innovation publishing company through the integration of print media, audio-visual media and the network media.

Vital Concerns

CMP has actually invested its 60 years journey smoothly, being an effective publishing home, nevertheless, the changing macro market trends and forces bring certain difficulties to the publishing industry in general and Top 20 Exercise Bikes Case Study Solution in particular. These factors include;

• Entrance of the new publishing companies in the market.
• Declining development of the publishing market.
• Market saturation.
• Introduction of digital publishing methods
• Enhancement of science and innovation.
Executive Summary
The improvement of the macro markets have raised numerous questions to the management at CPM that what could be the future of CMP in this scenario? Do the long important experience, technical resources and the abilities of the company could be used to strive for the future advancement unceasingly? How could the business sustain its long term competitive position in future?

Situational Analysis
Internal Analysis
SWOT Analysis
Strengths


Top 20 Exercise Bikes Case Study Help has particular strengths that can be utilized to reduce the dangers, overcome the weakness and get the chances. Strengths of CMP are given as follows;

• The long term experience of Top 20 Exercise Bikes Case Study Help in the publishing industry i.e. 60 years allows the business to offer high quality products at a lower cost utilizing its prior experiences.
• The technical resources and abilities produced by its successful journey provide a competitive advantage to CMP.
• Vast item portfolioof CMP helps it to diversify its risk and offer high worth to its clients.
• Strong monetary position enables the company to consider a number of development opportunities with no worry of raising fund externally.

Weak points

In addition to the strengths, the business has specific weak points which might increase constraints for the business in executing its development program. The weak points of Top 20 Exercise Bikes Case Study Solution are given as follows;

• Despite of being a science and technology publishing company, the company still has traditional methods ofpublishing which are not suitable with the growing technological shift.
• CMP extremely relies over the Chinese markets for its growth. It needs to propose particular growth plans to avoid its dependence over the Chinese markets to accomplish long term development.
Porter's 5 Forces Analysis
Opportunities

Although, the development of the publishing industry is decreasing because 2008, impacting Top 20 Exercise Bikes Case Study Solution also, however the development could be restored by availing particular chances presented in the market. The marketplace opportunities for CMP consist of;

• The business might also introduce Digital Publishing by using its long term technical experience and a strong customer recognition in the market.
• CMP might consider an advancement program through the expansion towards foreign markets in order to minimize its reliance over Chinese markets by utilizing its large funds.

Hazards

The altering macro patterns in the market and increasing competition in the publishing market has actually postured specific hazards to Top 20 Exercise Bikes Case Study Solution consisting of;( Gurel, 2017).

• Intro of digital publishing i.e. digital libraries could cause decreasing market share of Top 20 Exercise Bikes Case Study Analysis due to the consumer shift towards digital libraries.
• The existence of a great deal of rivals in the publishing industry increase the threat for CMP to lose its competitive position in the market, as rivals can gain a strong customer base by using specific methods like aggressive promo, quality products, and so on
• Entrance of brand-new publishing companies in the industry along with existence of high competitors increases the danger of losing the consumer base.

Monetary Analysis.
Swot Analysis
The company has a quite competitive monetary performance. Due to absence of information, the financial ratios of CMP could not be calculated. Nevertheless, the general financial performance of the company could be examined by using the graphs given up the case Appendices. It might be analyzed from the Appendix III that the annual total incomes of CMP during the period 2000-2012 are growing at a high development rate, showing that the annual need of the products of Top 20 Exercise Bikes Case Study Help is growing and the company is rather efficient in drawing in a a great deal of consumers at a prospective rate.

Along with it, the second graph which shows the annual growth in the Top 20 Exercise Bikes Case Study Analysis overall possessions, shows that the company is quite effective in adding worth to its properties through its earnings. The development in assets shows that the overall worth of the company is also increasing with increasing the overall incomes. (Unidentified, 2013).

Another financial analysis of the company utilizing the provided data could be the analysis concerning the circulation of overall earnings of the company. Huge part of the earnings of CMP originates from the sales of its released books i.e. 64% as displayed in the Case Appendix V. The company could move towards other business sectors with a possible growth to achieve its future advancement goal.

PESTEL Analysis

PESTEL analysis might be performed to discover the numerous external forces affecting the performance of the company and the recent patterns in the external environment of the business. A short PESTEL analysis of the company is provided as follows; (Alanzi, 2018).

Political.

As the publishing sector could have a considerable impact on the mindset of individuals about the communist ideology of the government, therefore, the publishing sector is extremely supervised and assisted by the Publicity Department of the Communist Celebration of China. It might be stated that the total political forces affecting CMP service are high. The federal government policies relating to the publishing sector are likewise increasing with the passage of time.

Affordable.

Financial forces impacting the publishing sector in general and the Top 20 Exercise Bikes Case Study Solution in particular includesthe prices of paper, the earnings level of consumers, the inflation rate, and the general GDP development of the country. All these forces integrate impact the need for the publishing market. Together with it, the economic policies associated with the import of books impact the total business at CPM. However, China's economic conditions are quite favorable for CMP with high GDP development and consumer income level.

Social and Demographical.

The customer preferences are moving towards digital publishing rather than the standard was of publishing. In this regard, CMP ought to focus on digital publishing to fulfill the changing consumer choices.

Technological.

Technological forces affecting the CMP include the technological improvement in the reading strategies etc. Enhancement of science and innovation along with the increase of digital publishing might lower the need for the CMP products, if certain actions would not be taken quickly.

Environmental.
Vrio Analysis
Ecological forces affecting Top 20 Exercise Bikes Case Study Analysis includes the issues of environmental communities over the use of paper in publishing books. The paper used in the books while publishing is needed to be non reusable and the ink utilized while publishing ought to not be damaging for the environment.

Legal.

Legal guidelines for the publishing sector at whole are high. The legal regulations concerning the publishing sector is managed by the General Administration of Press and Publication. Publishing Ordinance 1997 requires the publishers to be authorized initially by the Federal government to be entered in the publishing market. The regulation prohibits direct involvement of foreign entities and people in the publishing sector.

Market Analysis (Porter's 5 Forces Design).

Porter's 5 Forces Model could be used to analyze the beauty of the publishing market China. A short analysis of the Porter's 5 Forces is given as follows;.

Hazard of New Entrants.

Threats of new entrants in the Chinese Publishing Industry is moderate. The potential growth in the industry tends to draw in new entrants to the publishing industry. Nevertheless, the presence of intense competitors and the requirement of huge capital tends to demotivate brand-new entrants to go into in the marketplace.

Risk of Alternative.

Hazard of Alternative is high for the Chinese Publishing Market. The substitute items for the published files is the files provided in the virtual libraries on certain websites. The altering consumer choices towards digital knowing increase the hazard of substitution for the industry.

Competitive Competition.

Competitive competition in the publishing industry is high. The presence of large number of customers in the Chinese Publishing Industry like CIP, PTP etc. tends to produce high competitive rivalry for CMP. Together with it, brand-new entrants are also participating in the market increasing the competitors for CMP.

Bargaining Power of Supplier.

The significant providers of the Top 20 Exercise Bikes Case Study Help consist of the providers of the paper for publishing files. As CMP is the biggest publisher in the Chinese Publishing Market, therefore the total bargaining power of supplier for CMP is low.

Bargaining Power of Buyer.

Bargaining power of buyer in the publishing industry is high. Due to the existence of a a great deal of publishers in the Chinese market and the marketplace saturation, the buyers requires high quality files at competitive prices.

Rivals Analysis.

CMP operates in a highly competitive market with the presence of large number of rivals. Nevertheless, the company has a competitive position in the market with the highest market share in the Chinese publishing market. Major rivals of Top 20 Exercise Bikes Case Study Help consist of;.

• Chemical Industry Press (CIP).
• Posts and telecommunication Press (PTP).

Chemical Market Press (CIP).

CIPis one of the close competitors of CMP. Established in the same duration, CIP releases comparable type of books. For a big time period, CIP held the largest market share, and still ranks second and 3rd in numerous market segments, with a significant concentrate on educational publications. CIP acts as a threat for CMP as it could wean its market share due to its long term competitive background. CIP is concentrated on digital publishing and could wean the market share of Top 20 Exercise Bikes Case Study Analysis quickly in the present market scenario.

Posts and telecommunication Press (PTP).

It was also founded in the same period as Top 20 Exercise Bikes Case Study Solution and CIP. It is also one of the prominent players in the publishing market with a yearly total incomes of RMB 550 million in 2010.

Alternatives

Alternative-1: Expand towards New Markets

Pros

• Reducing dependence over the Chinese markets.
• Increasing variety of Clients
• Development opportunities.
• Preventing the effect of market saturation in the Chinese publishing market.

Cons
Recommendations
• Use of possible resources in growth.
• Threat of failure in brand-new markets.
• Time consuming.

Alernative-2: Present Digital Publishing

Pros

• Sustaining customer base.
• Approaching brand-new markets.
• Easy to present using current capabilities.
• Low threat of Failure.
• Low requirement for funds.
• Increased item portfolio offers high value to customers.

Cons

• Competition in the market by CIP, who has prior focus on the digital publishing.
• Shift of focus from the core service sections to the brand-new one can lead the business to lose demand of its items in the market.

Recommendations

As the preferences are shifting towards digital publishing and the business need an immediate solution to prevent the decreasing industry growth. The business could likewise consider the growth program after the success of its digital publishing program.

Execution

In order to introduce digital publishing in its item portfolio, the company should first gathers the information connected to the consumer demand, the potential markets, the government policies and the data connected to the rivals provided in the market. After that, the business needs to choose one prospective segment for its initial offering. It should gather research that how it might separate its digital publishing from the existing rivals' items. The actions above the business must go for the preliminary offering. If the preliminary offering shows a success, the business ought to go for the other markets. In this method the business would be able to execute its digital publishing program.

Conclusion

Although, the growth of the publishing market is decreasing since 2008, showing a threat to the business's long term existence, however the situation can be managed by considering an advancement plan in the future. The business could consider presenting digital publishingin its existing market to execute its development program at instant basis and to prevent the risk of failure for entrance in the new markets.

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