Towards The Strategic Management Of Intellectual Property Retrospective And Prospective Case Study Solution and Analysis
Introduction
Towards The Strategic Management Of Intellectual Property Retrospective And Prospective Case Study Analysis is the largest publishing business with a greatest market share in the China's book retail market. CMP has ended up being a specialized information supplier and a large thorough Science and Innovation publishing business through the combination of print media, audio-visual media and the network media.
Critical Problems
Although, Towards The Strategic Management Of Intellectual Property Retrospective And Prospective Case Study Solution has actually spent its 60 years journey efficiently, being an effective publishing house, nevertheless, the changing macro market trends and forces bring certain difficulties to the publishing industry in basic and CMP in specific. These aspects include;
• Entrance of the brand-new publishing companies in the market.
• Decreasing growth of the publishing market.
• Market saturation.
• Introduction of digital publishing techniques
• Improvement of science and technology.
The improvement of the macro markets have raised a number of concerns to the management at CPM that what could be the future of CMP in this circumstance? Do the long valuable experience, technical resources and the abilities of the business could be made use of to pursue the future development unceasingly? How could the business sustain its long term competitive position in future?
Situational Analysis
Internal Analysis
SWOT Analysis
Strengths
Towards The Strategic Management Of Intellectual Property Retrospective And Prospective Case Study Analysis has certain strengths that can be used to lower the threats, get rid of the weakness and get the opportunities. Strengths of CMP are given as follows;
• The long term experience of Towards The Strategic Management Of Intellectual Property Retrospective And Prospective Case Study Analysis in the publishing industry i.e. 60 years allows the company to offer high quality items at a lower expense using its previous experiences.
• The technical resources and capabilities created by its effective journey provide a competitive advantage to CMP.
• Large product portfolioof CMP helps it to diversify its danger and provide high worth to its consumers.
• Strong financial position permits the business to think about a number of advancement opportunities without any worry of raising fund externally.
Weaknesses
Together with the strengths, the business has specific weak points which might increase restraints for the business in implementing its development program. The weaknesses of Towards The Strategic Management Of Intellectual Property Retrospective And Prospective Case Study Help are provided as follows;
• Despite of being a science and innovation publishing company, the business still has conventional methods ofpublishing which are not compatible with the growing technological shift.
• CMP extremely relies over the Chinese markets for its growth. It must propose particular expansion strategies to avoid its reliance over the Chinese markets to achieve long term growth.
Opportunities
The growth of the publishing industry is declining because 2008, impacting Towards The Strategic Management Of Intellectual Property Retrospective And Prospective Case Study Analysis as well, but the development might be revived by availing particular chances provided in the market. The market chances for CMP consist of;
• The company might also present Digital Publishing by utilizing its long term technical experience and a strong consumer recognition in the market.
• CMP could think about an advancement program through the expansion towards foreign markets in order to reduce its dependence over Chinese markets by using its vast funds.
Risks
The changing macro patterns in the market and increasing competitors in the publishing market has actually positioned specific threats to Towards The Strategic Management Of Intellectual Property Retrospective And Prospective Case Study Analysis consisting of;( Gurel, 2017).
• Introduction of digital publishing i.e. virtual libraries might result in decreasing market share of Towards The Strategic Management Of Intellectual Property Retrospective And Prospective Case Study Solution due to the consumer shift towards digital libraries.
• The existence of a great deal of competitors in the publishing industry increase the hazard for CMP to lose its competitive position in the market, as rivals can gain a strong consumer base by utilizing certain methods like aggressive promo, quality items, and so on
• Entrance of brand-new publishing firms in the market together with presence of high competition increases the risk of losing the consumer base.
Financial Analysis.
Due to lack of information, the monetary ratios of CMP might not be calculated. It could be analyzed from the Appendix III that the annual overall profits of Towards The Strategic Management Of Intellectual Property Retrospective And Prospective Case Study Solution during the duration 2000-2012 are growing at a high growth rate, revealing that the annual demand of the products of CMP is growing and the business is quite effective in attracting a large number of clients at a prospective cost.
Along with it, the 2nd chart which shows the yearly growth in the Towards The Strategic Management Of Intellectual Property Retrospective And Prospective Case Study Solution overall properties, shows that the business is rather efficient in including value to its possessions through its earnings. The development in possessions reveals that the overall worth of the company is likewise increasing with increasing the total earnings. (Unknown, 2013).
Another financial analysis of the business using the provided information might be the analysis regarding the distribution of overall profits of the business. Major part of the incomes of CMP originates from the sales of its released books i.e. 64% as shown in the Case Appendix V. The company could move towards other company sections with a possible growth to accomplish its future advancement goal.
PESTEL Analysis
PESTEL analysis might be carried out to discover the numerous external forces affecting the efficiency of the company and the recent patterns in the external environment of the business. A brief PESTEL analysis of the business is offered as follows; (Alanzi, 2018).
Political.
As the publishing sector could have a substantial impact on the mindset of individuals about the communist ideology of the government, for that reason, the publishing sector is extremely monitored and guided by the Promotion Department of the Communist Party of China. Therefore, it might be said that the general political forces impacting Towards The Strategic Management Of Intellectual Property Retrospective And Prospective Case Study Analysis organisation are high. The federal government policies concerning the publishing sector are likewise increasing with the passage of time.
Affordable.
Financial forces impacting the publishing sector in general and the CMP in specific includesthe prices of paper, the earnings level of customers, the inflation rate, and the general GDP growth of the nation. All these forces combine impact the need for the publishing market.
Social and Demographical.
Social and demographical forces include the population growth, the consumer's preferences towards reading informative materials etc. China has the highest population worldwide with a high population development, revealing the increasing number of customers of the Towards The Strategic Management Of Intellectual Property Retrospective And Prospective Case Study Solution. However, the consumer choices are shifting towards digital publishing rather than the traditional was of publishing. In this regard, CMP must focus on digital publishing to meet the altering consumer choices.
Technological.
Technological forces affecting the CMP include the technological development in the reading methods etc. Enhancement of science and technology in addition to the rise of digital publishing could decrease the need for the CMP products, if specific actions would not be taken soon.
Environmental.
Ecological forces impacting Towards The Strategic Management Of Intellectual Property Retrospective And Prospective Case Study Solution includes the concerns of ecological neighborhoods over the use of paper in publishing books. The paper utilized in the books while publishing is needed to be disposable and the ink utilized while publishing ought to not be damaging for the environment.
Legal.
Legal policies for the publishing sector at whole are high. The legal regulations relating to the publishing sector is managed by the General Administration of Press and Publication. Publishing Ordinance 1997 needs the publishers to be approved initially by the Government to be gone into in the publishing market. The regulation forbids direct participation of foreign entities and people in the publishing sector.
Industry Analysis (Porter's Five Forces Model).
Porter's 5 Forces Design might be used to analyze the beauty of the publishing industry China. A quick analysis of the Porter's 5 Forces is given as follows;.
Danger of New Entrants.
Risks of new entrants in the Chinese Publishing Market is moderate. The possible growth in the industry tends to bring in brand-new entrants to the publishing market. Nevertheless, the presence of intense competitors and the requirement of big capital tends to demotivate new entrants to go into in the market.
Threat of Replacement.
Risk of Alternative is high for the Chinese Publishing Market. The substitute products for the published documents is the files provided in the digital libraries on specific sites. The altering consumer choices towards digital learning increase the risk of substitution for the market.
Competitive Rivalry.
Competitive rivalry in the publishing market is high. The presence of large number of customers in the Chinese Publishing Market like CIP, PTP etc. tends to produce high competitive competition for CMP. Along with it, new entrants are likewise entering into the marketplace increasing the competition for CMP.
Bargaining Power of Provider.
The major providers of the Towards The Strategic Management Of Intellectual Property Retrospective And Prospective Case Study Help include the providers of the paper for releasing documents. As CMP is the biggest publisher in the Chinese Publishing Market, for that reason the total bargaining power of provider for CMP is low.
Bargaining Power of Purchaser.
Negotiating power of buyer in the publishing industry is high. Due to the presence of a a great deal of publishers in the Chinese market and the marketplace saturation, the buyers requires high quality files at competitive costs.
Rivals Analysis.
CMP operates in a highly competitive market with the presence of large number of competitors. The business has a competitive position in the market with the highest market share in the Chinese publishing market. Major rivals of Towards The Strategic Management Of Intellectual Property Retrospective And Prospective Case Study Solution consist of;.
• Chemical Industry Press (CIP).
• Posts and telecommunication Press (PTP).
Chemical Market Press (CIP).
CIPis among the close competitors of CMP. Founded in the same duration, CIP releases similar type of books. For a large time period, CIP held the largest market share, and still ranks second and 3rd in various market sections, with a significant concentrate on academic publications. CIP acts as a hazard for CMP as it might wean its market share due to its long term competitive background. CIP is focused on digital publishing and might wean the market share of Towards The Strategic Management Of Intellectual Property Retrospective And Prospective Case Study Help quickly in the existing market situation.
Posts and telecommunication Press (PTP).
It was also founded in the same period as Towards The Strategic Management Of Intellectual Property Retrospective And Prospective Case Study Analysis and CIP. It is likewise one of the prominent players in the publishing market with an annual total profits of RMB 550 million in 2010.
Alternatives
Alternative-1: Expand towards New Markets
Pros
• Minimizing dependence over the Chinese markets.
• Increasing number of Clients
• Development opportunities.
• Preventing the effect of market saturation in the Chinese publishing industry.
Cons
• Use of prospective resources in growth.
• Risk of failure in new markets.
• Time consuming.
Alernative-2: Present Digital Publishing
Pros
• Sustaining consumer base.
• Approaching brand-new markets.
• Easy to introduce utilizing existing abilities.
• Low risk of Failure.
• Low requirement for funds.
• Increased item portfolio supplies high worth to consumers.
Cons
• Competition in the market by CIP, who has prior concentrate on the digital publishing.
• Shift of focus from the core organisation segments to the new one can lead the company to lose need of its products in the market.
Suggestions
As the preferences are moving towards digital publishing and the business need an immediate solution to avoid the declining industry growth. The company might also think about the expansion program after the success of its digital publishing program.
Implementation
In order to introduce digital publishing in its product portfolio, the business needs to initially gathers the information related to the consumer demand, the prospective markets, the federal government guidelines and the information related to the rivals provided in the market. If the initial offering shows a success, the business ought to go for the other markets. In this method the company would be able to implement its digital publishing program.
Conclusion
Although, the growth of the publishing industry is decreasing given that 2008, revealing a danger to the company's long term presence, but the circumstance can be controlled by thinking about a development strategy in the future. The company could consider introducing digital publishingin its existing market to implement its development program at instant basis and to avoid the danger of failure for entryway in the new markets.
