Two And A Half Cheers For Conscious Capitalism Case Study Solution and Analysis
Introduction
Two And A Half Cheers For Conscious Capitalism Case Study Help is the largest publishing business with a highest market share in the China's book retail market. CMP provides a number of services consisting of; gathering information, processing details and communication services. Major organisation segments of the company include; books, periodicals, consultancy and distribution. The company has a large item portfolio and its major items include books, periodicals, online media, exhibitions, research study reports etc. Two And A Half Cheers For Conscious Capitalism Case Study Solution has become a specialized information supplier and a big thorough Science and Innovation publishing company through the integration of print media, audio-visual media and the network media.
Important Issues
Although, Two And A Half Cheers For Conscious Capitalism Case Study Solution has spent its 60 years journey efficiently, being an effective publishing home, however, the altering macro market trends and forces bring certain challenges to the publishing industry in basic and CMP in specific. These elements include;
• Entryway of the new publishing companies in the industry.
• Declining development of the publishing market.
• Market saturation.
• Intro of digital publishing methods
• Enhancement of science and technology.
The improvement of the macro markets have raised several concerns to the management at CPM that what could be the future of CMP in this circumstance? Do the long valuable experience, technical resources and the abilities of the business could be used to pursue the future advancement unceasingly? How could the company sustain its long term competitive position in future?
Situational Analysis
Internal Analysis
SWOT Analysis
Strengths
Two And A Half Cheers For Conscious Capitalism Case Study Help has specific strengths that can be made use of to minimize the threats, get rid of the weak point and obtain the chances. Strengths of CMP are offered as follows;
• The long term experience of Two And A Half Cheers For Conscious Capitalism Case Study Analysis in the publishing market i.e. 60 years allows the company to supply high quality products at a lower cost using its previous experiences.
• The technical resources and abilities produced by its effective journey offer a competitive benefit to CMP.
• Huge product portfolioof CMP assists it to diversify its risk and provide high worth to its clients.
• Strong financial position allows the business to think about numerous advancement chances without any worry of raising fund externally.
Weak points
In addition to the strengths, the company has certain weaknesses which might increase restrictions for the company in implementing its development program. The weaknesses of Two And A Half Cheers For Conscious Capitalism Case Study Help are offered as follows;
• Despite of being a science and innovation publishing company, the business still has standard methods ofpublishing which are not compatible with the growing technological shift.
• CMP extremely relies over the Chinese markets for its development. It must propose particular expansion strategies to avoid its dependence over the Chinese markets to attain long term development.
Opportunities
The development of the publishing industry is declining since 2008, affecting Two And A Half Cheers For Conscious Capitalism Case Study Analysis as well, but the development might be restored by availing specific chances provided in the market. The market chances for CMP consist of;
• The business might also present Digital Publishing by using its long term technical experience and a strong client acknowledgment in the market.
• CMP might consider an advancement program through the expansion towards foreign markets in order to minimize its dependence over Chinese markets by using its vast financial resources.
Hazards
The changing macro patterns in the market and increasing competition in the publishing industry has postured specific hazards to Two And A Half Cheers For Conscious Capitalism Case Study Analysis consisting of;( Gurel, 2017).
• Intro of digital publishing i.e. digital libraries might cause decreasing market share of Two And A Half Cheers For Conscious Capitalism Case Study Solution due to the consumer shift towards virtual libraries.
• The presence of a great deal of competitors in the publishing industry increase the hazard for CMP to lose its competitive position in the market, as rivals can acquire a strong customer base by utilizing specific techniques like aggressive promotion, quality products, etc.
• Entrance of brand-new publishing firms in the industry together with existence of high competitors increases the threat of losing the client base.
Financial Analysis.
Due to absence of information, the monetary ratios of CMP could not be calculated. It could be examined from the Appendix III that the yearly total incomes of Two And A Half Cheers For Conscious Capitalism Case Study Solution throughout the duration 2000-2012 are growing at a high development rate, showing that the yearly need of the items of CMP is growing and the business is rather efficient in attracting a big number of consumers at a possible cost.
Together with it, the second graph which reveals the annual growth in the Two And A Half Cheers For Conscious Capitalism Case Study Analysis total possessions, shows that the business is quite effective in including worth to its possessions through its earnings. The development in assets shows that the total worth of the company is also increasing with increasing the total incomes. (Unidentified, 2013).
Another monetary analysis of the business utilizing the offered data might be the analysis concerning the distribution of overall revenues of the company. Huge part of the incomes of CMP comes from the sales of its released books i.e. 64% as shown in the Case Appendix V. The company might move towards other service segments with a potential development to attain its future advancement goal.
PESTEL Analysis
PESTEL analysis might be performed to find out the various external forces affecting the performance of the company and the current patterns in the external environment of the company. A quick PESTEL analysis of the business is provided as follows; (Alanzi, 2018).
Political.
As the publishing sector might have a significant effect on the mindset of the people about the communist ideology of the federal government, for that reason, the publishing sector is extremely monitored and directed by the Publicity Department of the Communist Celebration of China. For that reason, it could be stated that the general political forces affecting Two And A Half Cheers For Conscious Capitalism Case Study Analysis business are high. The government policies regarding the publishing sector are likewise increasing with the passage of time.
Affordable.
Economic forces impacting the publishing sector in basic and the CMP in specific includesthe rates of paper, the income level of consumers, the inflation rate, and the general GDP development of the country. All these forces integrate impact the need for the publishing market.
Social and Demographical.
The customer choices are shifting towards digital publishing rather than the conventional was of publishing. In this regard, CMP must focus on digital publishing to meet the changing customer preferences.
Technological.
Technological forces affecting the CMP include the technological improvement in the reading strategies etc. Improvement of science and technology along with the rise of digital publishing might decrease the demand for the CMP items, if particular actions would not be taken quickly.
Environmental.
Environmental forces impacting Two And A Half Cheers For Conscious Capitalism Case Study Solution includes the concerns of ecological communities over the usage of paper in publishing books. The paper used in the books while publishing is needed to be disposable and the ink utilized while publishing must not be hazardous for the environment.
Legal.
Legal guidelines for the publishing sector at whole are high. The legal guidelines relating to the publishing sector is managed by the General Administration of Press and Publication. Publishing Regulation 1997 needs the publishers to be approved first by the Government to be entered in the publishing market. The ordinance forbids direct involvement of foreign entities and people in the publishing sector.
Industry Analysis (Porter's Five Forces Design).
Porter's 5 Forces Design might be utilized to evaluate the appearance of the publishing market China. A quick analysis of the Porter's Five Forces is provided as follows;.
Threat of New Entrants.
Dangers of brand-new entrants in the Chinese Publishing Market is moderate. The potential growth in the industry tends to draw in brand-new entrants to the publishing industry. However, the presence of extreme competitors and the requirement of substantial capital tends to demotivate new entrants to go into in the market.
Hazard of Replacement.
Risk of Substitution is high for the Chinese Publishing Market. The replacement items for the published files is the files provided in the digital libraries on particular sites. The altering customer choices towards digital learning increase the danger of alternative for the market.
Competitive Rivalry.
Competitive competition in the publishing industry is high. The presence of large number of consumers in the Chinese Publishing Market like CIP, PTP etc. tends to produce high competitive competition for CMP. In addition to it, brand-new entrants are likewise participating in the market increasing the competition for CMP.
Bargaining Power of Supplier.
The major providers of the Two And A Half Cheers For Conscious Capitalism Case Study Help consist of the providers of the paper for publishing documents. As CMP is the largest publisher in the Chinese Publishing Market, for that reason the total bargaining power of supplier for CMP is low.
Bargaining Power of Purchaser.
Bargaining power of buyer in the publishing industry is high. Due to the existence of a large number of publishers in the Chinese market and the market saturation, the buyers needs high quality files at competitive prices.
Competitors Analysis.
CMP operates in a highly competitive market with the presence of a great deal of rivals. The company has a competitive position in the market with the greatest market share in the Chinese publishing market. Major competitors of Two And A Half Cheers For Conscious Capitalism Case Study Help consist of;.
• Chemical Market Press (CIP).
• Posts and telecommunication Press (PTP).
Chemical Industry Press (CIP).
CIPis one of the close rivals of CMP. Founded in the very same duration, CIP publishes comparable type of books. For a big time period, CIP held the largest market share, and still ranks 3rd and 2nd in various market segments, with a significant concentrate on academic publications. CIP functions as a threat for CMP as it could wean its market share due to its long term competitive background. CIP is focused on digital publishing and could wean the market share of Two And A Half Cheers For Conscious Capitalism Case Study Solution easily in the current market circumstance.
Posts and telecommunication Press (PTP).
Another close rival of CMP is PTP. It was also founded in the same period as CMP and CIP. It ranks 6th in the state-owned publishers in terms of company scale. It is also among the prominent players in the publishing industry with an annual overall revenues of RMB 550 million in 2010.
Alternatives
Alternative-1: Expand towards New Markets
Pros
• Decreasing reliance over the Chinese markets.
• Increasing variety of Consumers
• Development opportunities.
• Avoiding the impact of market saturation in the Chinese publishing industry.
Cons
• Usage of potential resources in expansion.
• Risk of failure in brand-new markets.
• Time consuming.
Alernative-2: Introduce Digital Publishing
Pros
• Sustaining customer base.
• Approaching brand-new markets.
• Easy to introduce utilizing current abilities.
• Low danger of Failure.
• Low requirement for funds.
• Increased item portfolio provides high value to clients.
Cons
• Competitors in the market by CIP, who has prior focus on the digital publishing.
• Shift of focus from the core service sections to the brand-new one can lead the business to lose demand of its items in the market.
Recommendations
With the deep analysis of the internal and external environment of the business together with the market analysis and the competitor analysis, Alternative 2 is suggested to CMP to achieve its future advancement. As the preferences are shifting towards digital publishing and the business require an immediate service to avoid the declining industry development. Introduction of digital publishing could show to be an immediate solution with low amount of risk for the business. Nevertheless, the company might also think about the growth program after the success of its digital publishing program.
Application
In order to introduce digital publishing in its item portfolio, the business must first gathers the information related to the consumer need, the possible markets, the federal government guidelines and the information related to the competitors presented in the market. If the preliminary offering proves a success, the company must go for the other markets. In this method the company would be able to implement its digital publishing program.
Conclusion
Although, the growth of the publishing market is declining given that 2008, showing a danger to the company's long term presence, but the circumstance can be controlled by thinking about an advancement plan in the future. The company might consider presenting digital publishingin its existing market to execute its development program at instant basis and to prevent the danger of failure for entryway in the brand-new markets.
