Uber Consumer Behavior Case Study Solution and Analysis
Introduction
Uber Consumer Behavior Case Study Help is the biggest publishing company with a greatest market share in the China's book retail market. CMP supplies a variety of services including; collecting information, processing details and communication services. Significant service sections of the business include; books, regulars, consultancy and circulation. The business has a large product portfolio and its significant products include books, regulars, online media, exhibits, research study reports and so on. Uber Consumer Behavior Case Study Help has actually become a specialized info company and a big thorough Science and Technology publishing business through the integration of print media, audio-visual media and the network media.
Important Concerns
CMP has actually spent its 60 years journey smoothly, being an effective publishing house, however, the altering macro market trends and forces bring particular difficulties to the publishing market in basic and Uber Consumer Behavior Case Study Analysis in specific. These elements consist of;
• Entryway of the brand-new publishing firms in the market.
• Declining development of the publishing market.
• Market saturation.
• Introduction of digital publishing strategies
• Improvement of science and innovation.
The change of the macro markets have raised numerous questions to the management at CPM that what could be the future of CMP in this situation? Do the long valuable experience, technical resources and the capabilities of the company could be made use of to pursue the future development unceasingly? How could the company sustain its long term competitive position in future?
Situational Analysis
Internal Analysis
SWOT Analysis
Strengths
Uber Consumer Behavior Case Study Analysis has particular strengths that can be utilized to minimize the hazards, overcome the weak point and get the chances. Strengths of CMP are offered as follows;
• The long term experience of Uber Consumer Behavior Case Study Analysis in the publishing market i.e. 60 years enables the company to supply high quality items at a lower cost utilizing its prior experiences.
• The technical resources and capabilities produced by its effective journey supply a competitive advantage to CMP.
• Vast product portfolioof CMP helps it to diversify its danger and provide high value to its customers.
• Strong monetary position allows the company to consider a number of advancement opportunities with no fear of raising fund externally.
Weak points
Along with the strengths, the company has certain weaknesses which might increase constraints for the business in implementing its advancement program. The weaknesses of Uber Consumer Behavior Case Study Analysis are offered as follows;
• Despite of being a science and technology publishing firm, the business still has conventional methods ofpublishing which are not suitable with the growing technological shift.
• CMP highly relies over the Chinese markets for its growth. It should propose particular expansion plans to avoid its dependence over the Chinese markets to achieve long term development.
Opportunities
The growth of the publishing market is decreasing given that 2008, impacting Uber Consumer Behavior Case Study Analysis as well, but the growth could be revived by availing specific chances presented in the market. The marketplace chances for CMP consist of;
• The business might likewise present Digital Publishing by using its long term technical experience and a strong consumer recognition in the market.
• CMP might consider an advancement program through the growth towards foreign markets in order to decrease its dependence over Chinese markets by using its huge financial resources.
Threats
The changing macro patterns in the market and increasing competitors in the publishing market has actually positioned particular hazards to Uber Consumer Behavior Case Study Solution including;( Gurel, 2017).
• Introduction of digital publishing i.e. digital libraries might cause declining market share of Uber Consumer Behavior Case Study Help due to the customer shift towards digital libraries.
• The presence of large number of rivals in the publishing industry increase the hazard for CMP to lose its competitive position in the market, as rivals can gain a strong consumer base by using certain strategies like aggressive promo, quality items, and so on
• Entrance of new publishing firms in the market along with presence of high competitors increases the risk of losing the customer base.
Monetary Analysis.
The company has a quite competitive financial performance. Due to lack of data, the monetary ratios of CMP could not be calculated. The general monetary performance of the company might be analyzed by utilizing the graphs offered in the case Appendices. It might be evaluated from the Appendix III that the annual overall profits of CMP during the period 2000-2012 are growing at a high growth rate, showing that the annual demand of the products of Uber Consumer Behavior Case Study Solution is growing and the company is quite efficient in attracting a large number of clients at a possible price.
Along with it, the second graph which reveals the annual development in the Uber Consumer Behavior Case Study Help overall possessions, reveals that the business is rather efficient in including worth to its possessions through its incomes. The development in properties shows that the overall value of the company is likewise increasing with increasing the total incomes. (Unknown, 2013).
Another monetary analysis of the business utilizing the provided information might be the analysis relating to the circulation of overall revenues of the business. Huge part of the earnings of CMP originates from the sales of its published books i.e. 64% as displayed in the Case Appendix V. The company might move towards other service segments with a prospective development to accomplish its future advancement objective.
PESTEL Analysis
PESTEL analysis might be performed to discover the various external forces impacting the performance of the business and the recent patterns in the external environment of the company. A brief PESTEL analysis of the business is offered as follows; (Alanzi, 2018).
Political.
As the publishing sector could have a substantial effect on the state of mind of individuals about the communist ideology of the government, therefore, the publishing sector is extremely monitored and assisted by the Promotion Department of the Communist Party of China. It might be said that the general political forces affecting CMP company are high. The federal government policies relating to the publishing sector are also increasing with the passage of time.
Cost-effective.
Economic forces affecting the publishing sector in general and the CMP in particular includesthe prices of paper, the earnings level of consumers, the inflation rate, and the general GDP growth of the nation. All these forces combine impact the need for the publishing market.
Social and Demographical.
Social and demographical forces consist of the population growth, the customer's choices towards checking out helpful materials and so on. China has the highest population on the planet with a high population growth, showing the increasing number of consumers of the Uber Consumer Behavior Case Study Solution. However, the customer preferences are shifting towards digital publishing rather than the traditional was of publishing. In this regard, CMP should focus on digital publishing to fulfill the altering customer choices.
Technological.
Technological forces affecting the CMP consist of the technological development in the reading methods and so on. Improvement of science and technology along with the rise of digital publishing could minimize the need for the CMP items, if particular actions would not be taken soon.
Environmental.
Environmental forces impacting Uber Consumer Behavior Case Study Solution consists of the issues of environmental neighborhoods over the use of paper in publishing books. The paper utilized in the books while publishing is required to be disposable and the ink used while publishing should not be harmful for the environment.
Legal.
Legal policies for the publishing sector at whole are high. Publishing Ordinance 1997 needs the publishers to be approved first by the Government to be gone into in the publishing market.
Industry Analysis (Porter's Five Forces Design).
Porter's 5 Forces Design might be used to examine the beauty of the publishing market China. A brief analysis of the Porter's Five Forces is given as follows;.
Danger of New Entrants.
Threats of brand-new entrants in the Chinese Publishing Market is moderate. The prospective growth in the market tends to draw in brand-new entrants to the publishing industry. Nevertheless, the existence of intense competitors and the requirement of substantial capital tends to demotivate brand-new entrants to enter in the marketplace.
Danger of Substitution.
Danger of Substitution is high for the Chinese Publishing Market. The alternative items for the published files is the documents provided in the digital libraries on particular sites. The changing consumer choices towards digital learning increase the risk of replacement for the market.
Competitive Rivalry.
Competitive rivalry in the publishing market is high. The existence of large number of consumers in the Chinese Publishing Market like CIP, PTP and so on tends to produce high competitive rivalry for CMP. In addition to it, new entrants are also entering into the market increasing the competitors for CMP.
Bargaining Power of Provider.
The major suppliers of the Uber Consumer Behavior Case Study Analysis include the suppliers of the paper for releasing files. As CMP is the biggest publisher in the Chinese Publishing Market, therefore the total bargaining power of provider for CMP is low.
Bargaining Power of Buyer.
Bargaining power of buyer in the publishing industry is high. Due to the presence of a large number of publishers in the Chinese market and the market saturation, the buyers needs high quality files at competitive rates.
Rivals Analysis.
CMP runs in a highly competitive market with the presence of large number of rivals. However, the company has a competitive position in the market with the greatest market share in the Chinese publishing market. Significant rivals of Uber Consumer Behavior Case Study Help include;.
• Chemical Market Press (CIP).
• Posts and telecommunication Press (PTP).
Chemical Industry Press (CIP).
CIP acts as a risk for CMP as it might wean its market share due to its long term competitive background. CIP is focused on digital publishing and could wean the market share of CMP easily in the current market scenario.
Posts and telecommunication Press (PTP).
It was also founded in the same duration as Uber Consumer Behavior Case Study Help and CIP. It is likewise one of the popular gamers in the publishing market with an annual overall profits of RMB 550 million in 2010.
Alternatives
Alternative-1: Expand towards New Markets
Pros
• Reducing reliance over the Chinese markets.
• Increasing number of Clients
• Growth chances.
• Preventing the impact of market saturation in the Chinese publishing market.
Cons
• Usage of potential resources in growth.
• Risk of failure in new markets.
• Time consuming.
Alernative-2: Introduce Digital Publishing
Pros
• Sustaining consumer base.
• Approaching brand-new markets.
• Easy to present using present capabilities.
• Low threat of Failure.
• Low requirement for funds.
• Increased item portfolio supplies high worth to consumers.
Cons
• Competition in the market by CIP, who has prior concentrate on the digital publishing.
• Shift of focus from the core service segments to the new one can lead the company to lose need of its items in the market.
Suggestions
With the deep analysis of the external and internal environment of the company in addition to the market analysis and the competitor analysis, Alternative 2 is suggested to CMP to achieve its future advancement. As the choices are moving towards digital publishing and the business require an immediate solution to prevent the declining industry development. Therefore, intro of digital publishing might show to be an instant solution with low quantity of threat for the company. Nevertheless, the company could also think about the expansion program after the success of its digital publishing program.
Execution
In order to introduce digital publishing in its item portfolio, the business must initially collects the data related to the consumer demand, the possible markets, the federal government regulations and the information related to the rivals provided in the market. If the preliminary offering proves a success, the company must go for the other markets. In this method the company would be able to implement its digital publishing program.
Conclusion
Although, the growth of the publishing market is declining given that 2008, revealing a threat to the business's long term existence, but the circumstance can be controlled by thinking about a development plan in the future. The company might think about introducing digital publishingin its existing market to implement its advancement program at immediate basis and to prevent the risk of failure for entryway in the brand-new markets.
