Uber Technologies Case Study Solution and Analysis
Introduction
Uber Technologies Case Study Help is the biggest publishing company with a greatest market share in the China's book retail market. CMP offers a number of services including; gathering info, processing info and communication services. Significant business sections of the company consist of; books, periodicals, consultancy and circulation. The business has a large product portfolio and its major products consist of books, regulars, online media, exhibits, research study reports etc. Uber Technologies Case Study Analysis has actually ended up being a specialized information company and a large thorough Science and Technology publishing company through the combination of print media, audio-visual media and the network media.
Important Issues
CMP has spent its 60 years journey efficiently, being an effective publishing house, nevertheless, the changing macro market patterns and forces bring certain obstacles to the publishing industry in basic and Uber Technologies Case Study Solution in particular. These factors include;
• Entryway of the brand-new publishing companies in the market.
• Decreasing development of the publishing market.
• Market saturation.
• Introduction of digital publishing methods
• Improvement of science and innovation.
The transformation of the macro markets have raised a number of questions to the management at CPM that what could be the future of CMP in this situation? Do the long valuable experience, technical resources and the abilities of the business could be used to pursue the future advancement unceasingly? How could the business sustain its long term competitive position in future?
Situational Analysis
Internal Analysis
SWOT Analysis
Strengths
Uber Technologies Case Study Help has specific strengths that can be used to lower the dangers, overcome the weakness and get the chances. Strengths of CMP are offered as follows;
• The long term experience of Uber Technologies Case Study Analysis in the publishing market i.e. 60 years permits the company to offer high quality products at a lower cost using its previous experiences.
• The technical resources and capabilities generated by its effective journey supply a competitive advantage to CMP.
• Vast product portfolioof CMP helps it to diversify its danger and provide high value to its customers.
• Strong financial position permits the business to think about several advancement opportunities with no worry of raising fund externally.
Weak points
In addition to the strengths, the business has certain weak points which might increase restrictions for the company in executing its development program. The weaknesses of Uber Technologies Case Study Solution are offered as follows;
• Despite of being a science and technology publishing company, the business still has standard methods ofpublishing which are not compatible with the growing technological shift.
• CMP extremely relies over the Chinese markets for its growth. It must propose particular expansion plans to prevent its dependence over the Chinese markets to accomplish long term growth.
Opportunities
Although, the development of the publishing market is declining given that 2008, affecting Uber Technologies Case Study Help also, but the growth could be revived by availing certain chances provided in the market. The market opportunities for CMP include;
• The business could likewise present Digital Publishing by utilizing its long term technical experience and a strong client acknowledgment in the market.
• CMP could think about a development program through the growth towards foreign markets in order to decrease its dependence over Chinese markets by utilizing its huge financial resources.
Dangers
The changing macro trends in the market and increasing competitors in the publishing market has actually postured particular risks to Uber Technologies Case Study Help including;( Gurel, 2017).
• Introduction of digital publishing i.e. digital libraries might lead to decreasing market share of Uber Technologies Case Study Help due to the consumer shift towards digital libraries.
• The presence of a great deal of competitors in the publishing industry increase the risk for CMP to lose its competitive position in the market, as competitors can get a strong consumer base by utilizing specific techniques like aggressive promotion, quality products, and so on
• Entryway of new publishing firms in the industry together with presence of high competitors increases the hazard of losing the customer base.
Financial Analysis.
Due to absence of data, the financial ratios of CMP could not be computed. It might be evaluated from the Appendix III that the yearly total profits of Uber Technologies Case Study Analysis during the period 2000-2012 are growing at a high growth rate, revealing that the yearly demand of the products of CMP is growing and the company is quite efficient in drawing in a big number of clients at a possible cost.
Along with it, the second chart which reveals the yearly growth in the Uber Technologies Case Study Solution overall properties, reveals that the company is quite efficient in including worth to its properties through its revenues. The growth in possessions shows that the total worth of the company is likewise increasing with increasing the total earnings. (Unidentified, 2013).
Another financial analysis of the company using the provided information might be the analysis relating to the distribution of total earnings of the business. Huge part of the earnings of CMP originates from the sales of its published books i.e. 64% as displayed in the Case Appendix V. The company could move towards other business segments with a prospective growth to accomplish its future development goal.
PESTEL Analysis
PESTEL analysis could be carried out to discover the various external forces affecting the performance of the business and the recent patterns in the external environment of the business. A short PESTEL analysis of the company is given as follows; (Alanzi, 2018).
Political.
As the publishing sector could have a considerable influence on the frame of mind of the people about the communist ideology of the federal government, for that reason, the publishing sector is highly supervised and guided by the Promotion Department of the Communist Celebration of China. Therefore, it could be stated that the overall political forces impacting Uber Technologies Case Study Help service are high. The federal government policies regarding the publishing sector are also increasing with the passage of time.
Affordable.
Economic forces affecting the publishing sector in basic and the Uber Technologies Case Study Help in specific includesthe costs of paper, the earnings level of consumers, the inflation rate, and the total GDP growth of the country. All these forces combine impact the demand for the publishing market. In addition to it, the financial policies related to the import of books affect the total business at CPM. Nevertheless, China's economic conditions are quite favorable for CMP with high GDP development and consumer income level.
Social and Demographical.
The consumer choices are moving towards digital publishing rather than the standard was of publishing. In this regard, CMP ought to focus on digital publishing to meet the changing customer preferences.
Technological.
Technological forces impacting the CMP include the technological advancement in the reading methods etc. Enhancement of science and innovation along with the increase of digital publishing might decrease the need for the CMP products, if particular actions would not be taken quickly.
Environmental.
Ecological forces impacting Uber Technologies Case Study Analysis includes the issues of environmental communities over the use of paper in publishing books. The paper utilized in the books while publishing is required to be non reusable and the ink used while publishing ought to not be damaging for the environment.
Legal.
Legal policies for the publishing sector at whole are high. The legal guidelines concerning the publishing sector is controlled by the General Administration of Press and Publication. Publishing Ordinance 1997 needs the publishers to be approved initially by the Federal government to be gone into in the publishing market. The ordinance prohibits direct involvement of foreign entities and people in the publishing sector.
Market Analysis (Porter's 5 Forces Model).
Porter's 5 Forces Design could be utilized to analyze the attractiveness of the publishing industry China. A short analysis of the Porter's 5 Forces is given as follows;.
Threat of New Entrants.
Threats of brand-new entrants in the Chinese Publishing Industry is moderate. The possible development in the market tends to draw in brand-new entrants to the publishing industry. The presence of extreme competitors and the requirement of big capital tends to demotivate new entrants to enter in the market.
Danger of Substitution.
Threat of Alternative is high for the Chinese Publishing Industry. The substitute products for the released documents is the files provided in the virtual libraries on specific websites. The changing customer choices towards digital learning increase the hazard of replacement for the industry.
Competitive Competition.
Competitive rivalry in the publishing industry is high. The presence of a great deal of customers in the Chinese Publishing Industry like CIP, PTP and so on tends to produce high competitive rivalry for CMP. Along with it, new entrants are also entering into the marketplace increasing the competition for CMP.
Bargaining Power of Provider.
The significant suppliers of the Uber Technologies Case Study Analysis consist of the providers of the paper for publishing files. As CMP is the biggest publisher in the Chinese Publishing Market, therefore the overall bargaining power of supplier for CMP is low.
Bargaining Power of Buyer.
Negotiating power of buyer in the publishing industry is high. Due to the existence of a a great deal of publishers in the Chinese market and the marketplace saturation, the buyers needs high quality documents at competitive rates.
Rivals Analysis.
CMP runs in an extremely competitive market with the presence of a great deal of competitors. The company has a competitive position in the market with the greatest market share in the Chinese publishing market. Significant rivals of Uber Technologies Case Study Solution consist of;.
• Chemical Market Press (CIP).
• Posts and telecommunication Press (PTP).
Chemical Industry Press (CIP).
CIPis one of the close rivals of CMP. Established in the very same period, CIP publishes comparable kind of books. For a big time period, CIP held the biggest market share, and still ranks 3rd and second in numerous market sectors, with a major concentrate on instructional publications. CIP functions as a hazard for CMP as it might wean its market share due to its long term competitive background. CIP is focused on digital publishing and could wean the marketplace share of Uber Technologies Case Study Help easily in the current market circumstance.
Posts and telecommunication Press (PTP).
Another close rival of CMP is PTP. It was likewise founded in the same duration as CMP and CIP. It ranks 6th in the state-owned publishers in regards to company scale. It is likewise among the prominent gamers in the publishing industry with a yearly total profits of RMB 550 million in 2010.
Alternatives
Alternative-1: Expand towards New Markets
Pros
• Lowering reliance over the Chinese markets.
• Increasing number of Customers
• Development opportunities.
• Preventing the impact of market saturation in the Chinese publishing market.
Cons
• Usage of prospective resources in growth.
• Risk of failure in new markets.
• Time consuming.
Alernative-2: Introduce Digital Publishing
Pros
• Sustaining customer base.
• Approaching new markets.
• Easy to present using existing abilities.
• Low danger of Failure.
• Low requirement for funds.
• Increased product portfolio offers high value to consumers.
Cons
• Competition in the market by CIP, who has prior focus on the digital publishing.
• Shift of focus from the core company segments to the new one can lead the business to lose need of its products in the market.
Recommendations
As the choices are moving towards digital publishing and the company require an instant solution to prevent the declining industry growth. The company could also think about the expansion program after the success of its digital publishing program.
Application
In order to introduce digital publishing in its item portfolio, the company must initially collects the information associated with the customer need, the potential markets, the federal government regulations and the information related to the competitors presented in the market. After that, the company needs to choose one possible segment for its preliminary offering. It should gather research study that how it might separate its digital publishing from the existing rivals' products. The steps above the company must go for the preliminary offering. The business should go for the other markets if the initial offering proves a success. In this way the company would be able to implement its digital publishing program.
Conclusion
Although, the development of the publishing industry is declining because 2008, showing a danger to the business's long term presence, but the situation can be managed by thinking about an advancement strategy in the future. The company could consider introducing digital publishingin its existing market to implement its advancement program at instant basis and to avoid the threat of failure for entrance in the brand-new markets.
