Ufida C Case Study Solution and Analysis
Introduction
Ufida C Case Study Analysis is the largest publishing business with a greatest market share in the China's book retail market. CMP has become a specialized details provider and a big comprehensive Science and Technology publishing company through the combination of print media, audio-visual media and the network media.
Important Concerns
Although, Ufida C Case Study Analysis has invested its 60 years journey smoothly, being an effective publishing home, however, the altering macro market patterns and forces bring specific obstacles to the publishing industry in general and CMP in specific. These elements consist of;
• Entryway of the brand-new publishing companies in the market.
• Declining growth of the publishing market.
• Market saturation.
• Introduction of digital publishing methods
• Improvement of science and innovation.
The change of the macro markets have raised numerous questions to the management at CPM that what could be the future of CMP in this situation? Do the long important experience, technical resources and the capabilities of the company could be made use of to strive for the future advancement unceasingly? How could the company sustain its long term competitive position in future?
Situational Analysis
Internal Analysis
SWOT Analysis
Strengths
Ufida C Case Study Analysis has specific strengths that can be utilized to lower the risks, overcome the weak point and obtain the opportunities. Strengths of CMP are provided as follows;
• The long term experience of Ufida C Case Study Analysis in the publishing market i.e. 60 years enables the business to provide high quality products at a lower expense utilizing its prior experiences.
• The technical resources and abilities produced by its effective journey offer a competitive benefit to CMP.
• Large product portfolioof CMP helps it to diversify its risk and offer high worth to its consumers.
• Strong financial position allows the business to think about numerous advancement opportunities with no worry of raising fund externally.
Weaknesses
In addition to the strengths, the company has certain weaknesses which might increase constraints for the company in executing its development program. The weaknesses of Ufida C Case Study Help are provided as follows;
• Despite of being a science and technology publishing company, the business still has traditional ways ofpublishing which are not compatible with the growing technological shift.
• CMP extremely relies over the Chinese markets for its development. It ought to propose specific growth plans to avoid its reliance over the Chinese markets to attain long term growth.
Opportunities
Although, the growth of the publishing market is declining since 2008, affecting Ufida C Case Study Analysis also, however the development could be restored by availing specific chances provided in the market. The market chances for CMP include;
• The company might likewise present Digital Publishing by using its long term technical experience and a strong customer recognition in the market.
• CMP might consider an advancement program through the growth towards foreign markets in order to reduce its reliance over Chinese markets by utilizing its large funds.
Threats
The changing macro patterns in the market and increasing competition in the publishing industry has posed certain risks to Ufida C Case Study Help including;( Gurel, 2017).
• Introduction of digital publishing i.e. virtual libraries might result in decreasing market share of Ufida C Case Study Analysis due to the customer shift towards virtual libraries.
• The presence of a great deal of rivals in the publishing market increase the danger for CMP to lose its competitive position in the market, as competitors can gain a strong consumer base by utilizing certain methods like aggressive promotion, quality products, etc.
• Entrance of new publishing firms in the market together with presence of high competitors increases the hazard of losing the consumer base.
Financial Analysis.
Due to absence of information, the monetary ratios of CMP could not be calculated. It could be evaluated from the Appendix III that the yearly total profits of Ufida C Case Study Solution throughout the period 2000-2012 are growing at a high growth rate, revealing that the yearly need of the products of CMP is growing and the company is rather effective in attracting a big number of customers at a prospective rate.
In addition to it, the second chart which shows the annual development in the Ufida C Case Study Solution total possessions, reveals that the business is rather efficient in adding value to its possessions through its profits. The growth in properties reveals that the overall value of the firm is also increasing with increasing the total incomes. (Unidentified, 2013).
Another monetary analysis of the company using the provided information could be the analysis relating to the circulation of overall earnings of the business. Huge part of the earnings of CMP comes from the sales of its released books i.e. 64% as displayed in the Case Appendix V. The company might move towards other company sectors with a potential growth to attain its future development goal.
PESTEL Analysis
PESTEL analysis could be performed to find out the different external forces affecting the performance of the business and the current patterns in the external environment of the business. A short PESTEL analysis of the business is given as follows; (Alanzi, 2018).
Political.
As the publishing sector could have a substantial impact on the frame of mind of the people about the communist ideology of the government, for that reason, the publishing sector is highly supervised and guided by the Publicity Department of the Communist Celebration of China. It could be said that the overall political forces affecting CMP service are high. The government policies concerning the publishing sector are also increasing with the passage of time.
Affordable.
Financial forces impacting the publishing sector in basic and the CMP in particular includesthe prices of paper, the income level of consumers, the inflation rate, and the total GDP growth of the nation. All these forces combine impact the demand for the publishing market.
Social and Demographical.
Social and demographical forces include the population growth, the consumer's choices towards checking out informative products etc. China has the greatest population in the world with a high population development, showing the increasing number of customers of the Ufida C Case Study Solution. Nevertheless, the consumer preferences are moving towards digital publishing instead of the traditional was of publishing. In this regard, CMP ought to focus on digital publishing to meet the altering customer choices.
Technological.
Technological forces affecting the CMP include the technological improvement in the reading strategies etc. Improvement of science and innovation together with the increase of digital publishing might minimize the demand for the CMP products, if particular actions would not be taken soon.
Environmental.
Ecological forces affecting Ufida C Case Study Solution consists of the issues of ecological communities over the usage of paper in publishing books. The paper utilized in the books while publishing is needed to be non reusable and the ink used while publishing should not be harmful for the environment.
Legal.
Legal regulations for the publishing sector at whole are high. The legal guidelines regarding the publishing sector is managed by the General Administration of Press and Publication. Publishing Ordinance 1997 needs the publishers to be approved first by the Federal government to be entered in the publishing market. The ordinance forbids direct participation of foreign entities and individuals in the publishing sector.
Market Analysis (Porter's Five Forces Model).
Porter's Five Forces Model might be used to analyze the attractiveness of the publishing market China. A brief analysis of the Porter's Five Forces is offered as follows;.
Threat of New Entrants.
Dangers of new entrants in the Chinese Publishing Market is moderate. The prospective development in the industry tends to attract new entrants to the publishing industry. The existence of extreme competitors and the requirement of big capital tends to demotivate new entrants to go into in the market.
Risk of Replacement.
Hazard of Substitution is high for the Chinese Publishing Market. The substitute items for the published documents is the documents provided in the digital libraries on particular websites. The altering customer preferences towards digital knowing increase the risk of substitution for the industry.
Competitive Rivalry.
Competitive rivalry in the publishing market is high. The existence of large number of consumers in the Chinese Publishing Market like CIP, PTP and so on tends to produce high competitive rivalry for CMP. Together with it, brand-new entrants are also entering into the marketplace increasing the competition for CMP.
Bargaining Power of Provider.
The significant providers of the Ufida C Case Study Analysis consist of the providers of the paper for releasing files. As CMP is the largest publisher in the Chinese Publishing Market, for that reason the total bargaining power of provider for CMP is low.
Bargaining Power of Purchaser.
Bargaining power of buyer in the publishing industry is high. Due to the presence of a a great deal of publishers in the Chinese market and the market saturation, the buyers needs high quality files at competitive costs.
Competitors Analysis.
CMP runs in an extremely competitive industry with the presence of a great deal of competitors. The business has a competitive position in the market with the highest market share in the Chinese publishing market. Significant competitors of Ufida C Case Study Analysis include;.
• Chemical Market Press (CIP).
• Posts and telecommunication Press (PTP).
Chemical Market Press (CIP).
CIP acts as a threat for CMP as it might wean its market share due to its long term competitive background. CIP is focused on digital publishing and could wean the market share of CMP easily in the present market situation.
Posts and telecommunication Press (PTP).
It was also established in the exact same duration as Ufida C Case Study Help and CIP. It is likewise one of the popular gamers in the publishing industry with an annual total incomes of RMB 550 million in 2010.
Alternatives
Alternative-1: Broaden towards New Markets
Pros
• Lowering reliance over the Chinese markets.
• Increasing number of Customers
• Development chances.
• Avoiding the impact of market saturation in the Chinese publishing industry.
Cons
• Use of possible resources in growth.
• Risk of failure in new markets.
• Time consuming.
Alernative-2: Introduce Digital Publishing
Pros
• Sustaining customer base.
• Approaching brand-new markets.
• Easy to introduce using existing capabilities.
• Low risk of Failure.
• Low requirement for funds.
• Increased item portfolio supplies high value to clients.
Cons
• Competition in the market by CIP, who has prior concentrate on the digital publishing.
• Shift of focus from the core business sectors to the new one can lead the business to lose need of its items in the market.
Suggestions
With the deep analysis of the internal and external environment of the business along with the market analysis and the competitor analysis, Alternative 2 is recommended to CMP to accomplish its future advancement. As the choices are moving towards digital publishing and the company need an instant solution to avoid the declining market development. Introduction of digital publishing could show to be an instant option with low amount of threat for the company. However, the company might also think about the growth program after the success of its digital publishing program.
Execution
In order to introduce digital publishing in its item portfolio, the business needs to initially gathers the information related to the customer demand, the potential markets, the federal government regulations and the data related to the competitors presented in the market. After that, the business should decide one possible section for its initial offering. It needs to collect research study that how it could differentiate its digital publishing from the existing competitors' products. The steps above the company must go for the initial offering. The business should go for the other markets if the initial offering proves a success. In this method the company would have the ability to implement its digital publishing program.
Conclusion
The development of the publishing industry is decreasing since 2008, showing a hazard to the company's long term presence, however the situation can be controlled by considering a development strategy in the future. The business might think about presenting digital publishingin its existing market to implement its development program at immediate basis and to prevent the threat of failure for entryway in the new markets.
