Ufida Case Series Ceo Video 2011 Video Case Study Solution and Analysis
Introduction
Ufida Case Series Ceo Video 2011 Video Case Study Solution is the largest publishing company with a highest market share in the China's book retail market. CMP supplies a number of services including; gathering info, processing info and interaction services. Major business sectors of the company consist of; books, regulars, consultancy and circulation. The business has a vast product portfolio and its significant items consist of books, regulars, online media, exhibits, research study reports etc. Ufida Case Series Ceo Video 2011 Video Case Study Help has actually ended up being a specialized info company and a big comprehensive Science and Innovation publishing company through the combination of print media, audio-visual media and the network media.
Important Problems
Although, Ufida Case Series Ceo Video 2011 Video Case Study Analysis has spent its 60 years journey smoothly, being an effective publishing house, however, the changing macro market trends and forces bring certain obstacles to the publishing market in basic and CMP in particular. These factors consist of;
• Entrance of the new publishing firms in the industry.
• Declining development of the publishing market.
• Market saturation.
• Intro of digital publishing strategies
• Improvement of science and innovation.
The improvement of the macro markets have raised a number of questions to the management at CPM that what could be the future of CMP in this situation? Do the long important experience, technical resources and the abilities of the company could be made use of to strive for the future development unceasingly? How could the business sustain its long term competitive position in future?
Situational Analysis
Internal Analysis
SWOT Analysis
Strengths
Ufida Case Series Ceo Video 2011 Video Case Study Analysis has specific strengths that can be utilized to minimize the threats, overcome the weakness and obtain the opportunities. Strengths of CMP are offered as follows;
• The long term experience of Ufida Case Series Ceo Video 2011 Video Case Study Solution in the publishing market i.e. 60 years enables the business to provide high quality products at a lower expense utilizing its previous experiences.
• The technical resources and abilities generated by its effective journey offer a competitive advantage to CMP.
• Large item portfolioof CMP assists it to diversify its danger and supply high worth to its customers.
• Strong financial position allows the company to think about a number of advancement opportunities with no worry of raising fund externally.
Weak points
In addition to the strengths, the company has certain weak points which might increase restraints for the company in implementing its advancement program. The weaknesses of Ufida Case Series Ceo Video 2011 Video Case Study Analysis are offered as follows;
• Despite of being a science and technology publishing firm, the business still has traditional ways ofpublishing which are not suitable with the growing technological shift.
• CMP highly relies over the Chinese markets for its growth. It must propose specific expansion strategies to prevent its dependence over the Chinese markets to attain long term growth.
Opportunities
Although, the development of the publishing market is declining given that 2008, impacting Ufida Case Series Ceo Video 2011 Video Case Study Help as well, however the development might be revived by availing specific chances provided in the market. The market chances for CMP consist of;
• The company could also present Digital Publishing by utilizing its long term technical experience and a strong consumer recognition in the market.
• CMP could consider an advancement program through the growth towards foreign markets in order to lower its reliance over Chinese markets by utilizing its large financial resources.
Hazards
The altering macro patterns in the market and increasing competition in the publishing industry has positioned particular hazards to Ufida Case Series Ceo Video 2011 Video Case Study Analysis consisting of;( Gurel, 2017).
• Intro of digital publishing i.e. virtual libraries could cause decreasing market share of Ufida Case Series Ceo Video 2011 Video Case Study Analysis due to the customer shift towards virtual libraries.
• The existence of large number of competitors in the publishing market increase the danger for CMP to lose its competitive position in the market, as rivals can get a strong customer base by using specific techniques like aggressive promotion, quality products, and so on
• Entryway of new publishing companies in the industry in addition to existence of high competitors increases the hazard of losing the customer base.
Monetary Analysis.
Due to lack of information, the monetary ratios of CMP could not be calculated. It might be evaluated from the Appendix III that the yearly total revenues of Ufida Case Series Ceo Video 2011 Video Case Study Solution during the period 2000-2012 are growing at a high growth rate, showing that the annual demand of the products of CMP is growing and the company is quite efficient in drawing in a big number of clients at a possible price.
In addition to it, the second graph which reveals the annual development in the Ufida Case Series Ceo Video 2011 Video Case Study Analysis total assets, reveals that the company is rather efficient in including worth to its assets through its earnings. The development in possessions shows that the total worth of the company is likewise increasing with increasing the total earnings. (Unknown, 2013).
Another monetary analysis of the business utilizing the given information could be the analysis concerning the distribution of total incomes of the company. Major part of the profits of CMP originates from the sales of its released books i.e. 64% as shown in the Case Appendix V. The company might move towards other business segments with a prospective growth to achieve its future advancement goal.
PESTEL Analysis
PESTEL analysis could be conducted to find out the various external forces affecting the performance of the company and the recent patterns in the external environment of the company. A quick PESTEL analysis of the business is given as follows; (Alanzi, 2018).
Political.
As the publishing sector might have a substantial effect on the state of mind of the people about the communist ideology of the federal government, for that reason, the publishing sector is highly supervised and assisted by the Publicity Department of the Communist Celebration of China. It might be stated that the overall political forces impacting CMP business are high. The federal government policies regarding the publishing sector are also increasing with the passage of time.
Cost-effective.
Financial forces affecting the publishing sector in basic and the CMP in specific includesthe rates of paper, the income level of consumers, the inflation rate, and the total GDP growth of the country. All these forces integrate effect the demand for the publishing market.
Social and Demographical.
The consumer choices are shifting towards digital publishing rather than the standard was of publishing. In this regard, CMP should focus on digital publishing to fulfill the changing consumer choices.
Technological.
Technological forces affecting the CMP consist of the technological improvement in the reading techniques and so on. Enhancement of science and innovation in addition to the rise of digital publishing might reduce the need for the CMP items, if certain actions would not be taken quickly.
Environmental.
Ecological forces impacting Ufida Case Series Ceo Video 2011 Video Case Study Help includes the issues of environmental communities over the use of paper in publishing books. The paper used in the books while publishing is needed to be disposable and the ink used while publishing should not be hazardous for the environment.
Legal.
Legal regulations for the publishing sector at whole are high. The legal regulations regarding the publishing sector is controlled by the General Administration of Press and Publication. Publishing Ordinance 1997 needs the publishers to be approved initially by the Government to be entered in the publishing market. The ordinance prohibits direct involvement of foreign entities and people in the publishing sector.
Industry Analysis (Porter's 5 Forces Design).
Porter's 5 Forces Design could be utilized to analyze the beauty of the publishing industry China. A brief analysis of the Porter's 5 Forces is offered as follows;.
Danger of New Entrants.
Hazards of brand-new entrants in the Chinese Publishing Market is moderate. The potential development in the market tends to bring in new entrants to the publishing market. The presence of intense competitors and the requirement of huge capital tends to demotivate new entrants to enter in the market.
Hazard of Replacement.
Risk of Alternative is high for the Chinese Publishing Industry. The replacement products for the released files is the documents presented in the virtual libraries on specific websites. The altering consumer preferences towards digital knowing increase the hazard of substitution for the industry.
Competitive Rivalry.
Competitive rivalry in the publishing industry is high. The presence of a great deal of customers in the Chinese Publishing Market like CIP, PTP etc. tends to produce high competitive competition for CMP. Together with it, new entrants are also entering into the marketplace increasing the competition for CMP.
Bargaining Power of Provider.
The major suppliers of the Ufida Case Series Ceo Video 2011 Video Case Study Analysis include the providers of the paper for publishing files. As CMP is the largest publisher in the Chinese Publishing Market, therefore the general bargaining power of provider for CMP is low.
Bargaining Power of Purchaser.
Bargaining power of purchaser in the publishing industry is high. Due to the presence of a a great deal of publishers in the Chinese market and the marketplace saturation, the purchasers requires high quality documents at competitive prices.
Competitors Analysis.
CMP operates in an extremely competitive market with the presence of large number of competitors. Nevertheless, the business has a competitive position in the market with the highest market share in the Chinese publishing market. Major competitors of Ufida Case Series Ceo Video 2011 Video Case Study Help include;.
• Chemical Industry Press (CIP).
• Posts and telecommunication Press (PTP).
Chemical Market Press (CIP).
CIP acts as a danger for CMP as it could wean its market share due to its long term competitive background. CIP is focused on digital publishing and might wean the market share of CMP easily in the existing market circumstance.
Posts and telecommunication Press (PTP).
It was likewise founded in the exact same duration as Ufida Case Series Ceo Video 2011 Video Case Study Analysis and CIP. It is likewise one of the popular players in the publishing market with an annual overall profits of RMB 550 million in 2010.
Alternatives
Alternative-1: Expand towards New Markets
Pros
• Minimizing reliance over the Chinese markets.
• Increasing variety of Customers
• Growth chances.
• Preventing the impact of market saturation in the Chinese publishing industry.
Cons
• Use of possible resources in growth.
• Danger of failure in brand-new markets.
• Time consuming.
Alernative-2: Present Digital Publishing
Pros
• Sustaining consumer base.
• Approaching brand-new markets.
• Easy to present using current capabilities.
• Low risk of Failure.
• Low requirement for funds.
• Increased item portfolio offers high worth to clients.
Cons
• Competition in the market by CIP, who has prior concentrate on the digital publishing.
• Shift of focus from the core business sectors to the new one can lead the company to lose demand of its items in the market.
Recommendations
As the preferences are shifting towards digital publishing and the company require an immediate option to avoid the declining industry development. The business might likewise consider the growth program after the success of its digital publishing program.
Application
In order to introduce digital publishing in its item portfolio, the company must initially collects the data related to the consumer need, the potential markets, the federal government policies and the information related to the rivals provided in the market. If the preliminary offering shows a success, the company should go for the other markets. In this way the company would be able to execute its digital publishing program.
Conclusion
The growth of the publishing industry is declining considering that 2008, showing a risk to the company's long term existence, but the situation can be managed by considering an advancement strategy in the future. The company could consider introducing digital publishingin its existing market to implement its advancement program at immediate basis and to prevent the risk of failure for entryway in the new markets.
