Ultimate Fighting Championship License To Operate B 2 Case Study Solution and Analysis
Introduction
Ultimate Fighting Championship License To Operate B 2 Case Study Help is the largest publishing company with a greatest market share in the China's book retail market. CMP has actually become a specialized information company and a big thorough Science and Innovation publishing company through the combination of print media, audio-visual media and the network media.
Vital Concerns
Although, Ultimate Fighting Championship License To Operate B 2 Case Study Solution has actually spent its 60 years journey efficiently, being a successful publishing house, nevertheless, the altering macro market patterns and forces bring certain difficulties to the publishing industry in general and CMP in particular. These elements include;
• Entryway of the new publishing companies in the industry.
• Decreasing growth of the publishing market.
• Market saturation.
• Introduction of digital publishing techniques
• Improvement of science and innovation.
The improvement of the macro markets have raised several questions to the management at CPM that what could be the future of CMP in this circumstance? Do the long important experience, technical resources and the abilities of the business could be utilized to pursue the future advancement unceasingly? How could the business sustain its long term competitive position in future?
Situational Analysis
Internal Analysis
SWOT Analysis
Strengths
Ultimate Fighting Championship License To Operate B 2 Case Study Help has particular strengths that can be made use of to reduce the threats, overcome the weak point and get the opportunities. Strengths of CMP are provided as follows;
• The long term experience of Ultimate Fighting Championship License To Operate B 2 Case Study Analysis in the publishing industry i.e. 60 years enables the business to offer high quality products at a lower cost using its previous experiences.
• The technical resources and abilities created by its effective journey offer a competitive advantage to CMP.
• Large item portfolioof CMP assists it to diversify its danger and provide high value to its consumers.
• Strong monetary position enables the business to think about several development chances with no fear of raising fund externally.
Weak points
Along with the strengths, the company has certain weaknesses which could increase restraints for the company in implementing its advancement program. The weak points of Ultimate Fighting Championship License To Operate B 2 Case Study Help are offered as follows;
• Despite of being a science and innovation publishing company, the business still has standard ways ofpublishing which are not suitable with the growing technological shift.
• CMP highly relies over the Chinese markets for its growth. It must propose specific growth strategies to avoid its dependence over the Chinese markets to accomplish long term development.
Opportunities
The growth of the publishing market is decreasing given that 2008, impacting Ultimate Fighting Championship License To Operate B 2 Case Study Analysis as well, however the development could be revived by availing certain opportunities presented in the market. The market chances for CMP include;
• The company could also present Digital Publishing by utilizing its long term technical experience and a strong consumer recognition in the market.
• CMP might consider a development program through the growth towards foreign markets in order to lower its reliance over Chinese markets by utilizing its vast funds.
Hazards
The changing macro trends in the market and increasing competition in the publishing industry has presented particular threats to Ultimate Fighting Championship License To Operate B 2 Case Study Analysis including;( Gurel, 2017).
• Intro of digital publishing i.e. digital libraries might result in declining market share of Ultimate Fighting Championship License To Operate B 2 Case Study Analysis due to the customer shift towards virtual libraries.
• The existence of large number of rivals in the publishing market increase the risk for CMP to lose its competitive position in the market, as competitors can get a strong consumer base by utilizing certain strategies like aggressive promo, quality products, and so on
• Entrance of brand-new publishing companies in the market along with existence of high competitors increases the danger of losing the consumer base.
Financial Analysis.
The company has a rather competitive monetary efficiency. Due to lack of data, the financial ratios of CMP might not be calculated. The overall financial performance of the business might be examined by utilizing the graphs provided in the case Appendices. It might be evaluated from the Appendix III that the annual total revenues of CMP throughout the period 2000-2012 are growing at a high growth rate, showing that the annual need of the products of Ultimate Fighting Championship License To Operate B 2 Case Study Analysis is growing and the business is quite effective in bring in a large number of consumers at a prospective cost.
Together with it, the second chart which reveals the yearly growth in the Ultimate Fighting Championship License To Operate B 2 Case Study Help overall assets, shows that the business is rather effective in adding worth to its properties through its profits. The growth in assets shows that the total worth of the company is also increasing with increasing the overall revenues. (Unidentified, 2013).
Another financial analysis of the company utilizing the provided information could be the analysis concerning the distribution of total incomes of the company. Huge part of the revenues of CMP originates from the sales of its released books i.e. 64% as displayed in the Case Appendix V. The company could move towards other organisation sectors with a possible growth to accomplish its future advancement goal.
PESTEL Analysis
PESTEL analysis might be conducted to discover the various external forces impacting the performance of the business and the current patterns in the external environment of the company. A short PESTEL analysis of the company is provided as follows; (Alanzi, 2018).
Political.
As the publishing sector could have a considerable effect on the state of mind of individuals about the communist ideology of the federal government, for that reason, the publishing sector is extremely monitored and guided by the Publicity Department of the Communist Celebration of China. It might be said that the overall political forces impacting CMP service are high. The federal government policies relating to the publishing sector are also increasing with the passage of time.
Cost-effective.
Economic forces impacting the publishing sector in basic and the CMP in specific includesthe rates of paper, the income level of consumers, the inflation rate, and the overall GDP growth of the country. All these forces combine impact the need for the publishing market.
Social and Demographical.
The customer preferences are moving towards digital publishing rather than the standard was of publishing. In this regard, CMP needs to focus on digital publishing to satisfy the altering customer choices.
Technological.
Technological forces affecting the CMP consist of the technological development in the reading strategies etc. Enhancement of science and innovation in addition to the rise of digital publishing might reduce the demand for the CMP items, if certain actions would not be taken quickly.
Environmental.
Environmental forces affecting Ultimate Fighting Championship License To Operate B 2 Case Study Analysis includes the concerns of environmental communities over the usage of paper in publishing books. The paper utilized in the books while publishing is needed to be non reusable and the ink used while publishing should not be damaging for the environment.
Legal.
Legal guidelines for the publishing sector at whole are high. Publishing Ordinance 1997 requires the publishers to be authorized initially by the Government to be entered in the publishing market.
Industry Analysis (Porter's 5 Forces Design).
Porter's Five Forces Model could be utilized to analyze the beauty of the publishing market China. A quick analysis of the Porter's Five Forces is given as follows;.
Risk of New Entrants.
Dangers of new entrants in the Chinese Publishing Market is moderate. The prospective development in the market tends to attract new entrants to the publishing market. Nevertheless, the existence of extreme competition and the requirement of substantial capital tends to demotivate brand-new entrants to enter in the market.
Threat of Substitution.
Threat of Alternative is high for the Chinese Publishing Industry. The alternative items for the published files is the files provided in the virtual libraries on certain websites. The changing customer choices towards digital knowing increase the threat of alternative for the industry.
Competitive Competition.
Competitive rivalry in the publishing market is high. The presence of large number of consumers in the Chinese Publishing Market like CIP, PTP and so on tends to produce high competitive competition for CMP. Together with it, brand-new entrants are likewise participating in the market increasing the competitors for CMP.
Bargaining Power of Supplier.
The significant providers of the Ultimate Fighting Championship License To Operate B 2 Case Study Help include the suppliers of the paper for releasing files. As CMP is the biggest publisher in the Chinese Publishing Market, therefore the general bargaining power of provider for CMP is low.
Bargaining Power of Buyer.
Haggling power of buyer in the publishing market is high. Due to the presence of a a great deal of publishers in the Chinese market and the marketplace saturation, the buyers needs high quality documents at competitive costs.
Competitors Analysis.
CMP operates in an extremely competitive industry with the presence of a great deal of rivals. However, the company has a competitive position in the market with the highest market share in the Chinese publishing market. Significant rivals of Ultimate Fighting Championship License To Operate B 2 Case Study Solution include;.
• Chemical Industry Press (CIP).
• Posts and telecommunication Press (PTP).
Chemical Market Press (CIP).
CIPis one of the close competitors of CMP. Established in the very same duration, CIP publishes similar kind of books. For a big period, CIP held the biggest market share, and still ranks 3rd and 2nd in numerous market sections, with a significant focus on academic publications. CIP acts as a hazard for CMP as it might wean its market share due to its long term competitive background. CIP is concentrated on digital publishing and could wean the market share of Ultimate Fighting Championship License To Operate B 2 Case Study Help easily in the present market circumstance.
Posts and telecommunication Press (PTP).
It was likewise founded in the same period as Ultimate Fighting Championship License To Operate B 2 Case Study Analysis and CIP. It is also one of the prominent gamers in the publishing market with an annual total incomes of RMB 550 million in 2010.
Alternatives
Alternative-1: Broaden towards New Markets
Pros
• Reducing reliance over the Chinese markets.
• Increasing number of Customers
• Growth chances.
• Avoiding the effect of market saturation in the Chinese publishing market.
Cons
• Usage of possible resources in expansion.
• Danger of failure in brand-new markets.
• Time consuming.
Alernative-2: Introduce Digital Publishing
Pros
• Sustaining consumer base.
• Approaching brand-new markets.
• Easy to present utilizing present capabilities.
• Low danger of Failure.
• Low requirement for funds.
• Increased product portfolio supplies high worth to customers.
Cons
• Competitors in the market by CIP, who has prior focus on the digital publishing.
• Shift of focus from the core organisation segments to the new one can lead the business to lose demand of its products in the market.
Recommendations
With the deep analysis of the external and internal environment of the business in addition to the market analysis and the rival analysis, Alternative 2 is recommended to CMP to accomplish its future development. As the choices are moving towards digital publishing and the business need an immediate service to prevent the declining industry development. Intro of digital publishing could show to be an immediate option with low amount of danger for the company. However, the company could likewise think about the expansion program after the success of its digital publishing program.
Implementation
In order to present digital publishing in its product portfolio, the business ought to first collects the data related to the customer need, the prospective markets, the federal government regulations and the data related to the rivals presented in the market. If the preliminary offering proves a success, the company ought to go for the other markets. In this way the business would be able to implement its digital publishing program.
Conclusion
The development of the publishing industry is declining since 2008, revealing a risk to the company's long term existence, but the circumstance can be managed by thinking about an advancement plan in the future. The business could consider presenting digital publishingin its existing market to execute its development program at instant basis and to avoid the risk of failure for entrance in the new markets.
