Unauthorized Disclosure Hewlett Packards Secret Surveillance Of Directors And Journalists 2 Case Study Solution and Analysis
Introduction
Unauthorized Disclosure Hewlett Packards Secret Surveillance Of Directors And Journalists 2 Case Study Solution is the largest publishing company with a greatest market share in the China's book retail market. CMP has actually ended up being a specialized info provider and a big comprehensive Science and Technology publishing business through the integration of print media, audio-visual media and the network media.
Critical Problems
Although, Unauthorized Disclosure Hewlett Packards Secret Surveillance Of Directors And Journalists 2 Case Study Help has actually invested its 60 years journey efficiently, being a successful publishing home, nevertheless, the changing macro market trends and forces bring certain difficulties to the publishing market in general and CMP in specific. These elements consist of;
• Entryway of the brand-new publishing firms in the industry.
• Decreasing development of the publishing market.
• Market saturation.
• Introduction of digital publishing techniques
• Improvement of science and innovation.
The change of the macro markets have raised several concerns to the management at CPM that what could be the future of CMP in this scenario? Do the long valuable experience, technical resources and the capabilities of the business could be utilized to strive for the future development unceasingly? How could the business sustain its long term competitive position in future?
Situational Analysis
Internal Analysis
SWOT Analysis
Strengths
Unauthorized Disclosure Hewlett Packards Secret Surveillance Of Directors And Journalists 2 Case Study Analysis has certain strengths that can be utilized to lower the risks, overcome the weakness and get the chances. Strengths of CMP are offered as follows;
• The long term experience of Unauthorized Disclosure Hewlett Packards Secret Surveillance Of Directors And Journalists 2 Case Study Analysis in the publishing market i.e. 60 years permits the business to offer high quality items at a lower expense utilizing its previous experiences.
• The technical resources and capabilities created by its effective journey offer a competitive advantage to CMP.
• Huge item portfolioof CMP assists it to diversify its threat and provide high worth to its customers.
• Strong monetary position permits the business to consider several advancement chances without any worry of raising fund externally.
Weak points
Together with the strengths, the company has certain weak points which might increase constraints for the company in executing its development program. The weak points of Unauthorized Disclosure Hewlett Packards Secret Surveillance Of Directors And Journalists 2 Case Study Help are provided as follows;
• Despite of being a science and technology publishing company, the business still has conventional ways ofpublishing which are not compatible with the growing technological shift.
• CMP highly relies over the Chinese markets for its development. It must propose particular growth plans to prevent its reliance over the Chinese markets to attain long term development.
Opportunities
Although, the development of the publishing industry is declining since 2008, impacting Unauthorized Disclosure Hewlett Packards Secret Surveillance Of Directors And Journalists 2 Case Study Solution also, but the growth could be restored by availing specific chances presented in the market. The marketplace opportunities for CMP include;
• The business could likewise introduce Digital Publishing by using its long term technical experience and a strong consumer recognition in the market.
• CMP could think about a development program through the growth towards foreign markets in order to lower its dependence over Chinese markets by utilizing its large funds.
Threats
The altering macro trends in the market and increasing competition in the publishing industry has positioned certain hazards to Unauthorized Disclosure Hewlett Packards Secret Surveillance Of Directors And Journalists 2 Case Study Help consisting of;( Gurel, 2017).
• Introduction of digital publishing i.e. virtual libraries could lead to declining market share of Unauthorized Disclosure Hewlett Packards Secret Surveillance Of Directors And Journalists 2 Case Study Analysis due to the customer shift towards digital libraries.
• The existence of large number of competitors in the publishing market increase the hazard for CMP to lose its competitive position in the market, as competitors can gain a strong consumer base by utilizing specific strategies like aggressive promotion, quality products, and so on
• Entrance of new publishing companies in the market in addition to existence of high competition increases the risk of losing the client base.
Financial Analysis.
The business has a rather competitive monetary performance. Due to lack of information, the financial ratios of CMP could not be determined. The overall monetary performance of the company might be examined by utilizing the graphs given in the case Appendices. It might be evaluated from the Appendix III that the yearly overall revenues of CMP throughout the duration 2000-2012 are growing at a high growth rate, showing that the yearly demand of the products of Unauthorized Disclosure Hewlett Packards Secret Surveillance Of Directors And Journalists 2 Case Study Analysis is growing and the business is rather effective in attracting a a great deal of consumers at a possible price.
Together with it, the second graph which shows the annual development in the Unauthorized Disclosure Hewlett Packards Secret Surveillance Of Directors And Journalists 2 Case Study Help total properties, shows that the business is quite effective in including value to its properties through its profits. The growth in properties reveals that the total value of the firm is also increasing with increasing the overall revenues. (Unidentified, 2013).
Another financial analysis of the company using the given information might be the analysis regarding the circulation of total incomes of the business. Huge part of the profits of CMP originates from the sales of its released books i.e. 64% as displayed in the Case Appendix V. The business could move towards other organisation sections with a possible development to achieve its future development goal.
PESTEL Analysis
PESTEL analysis might be performed to learn the different external forces impacting the efficiency of the business and the current trends in the external environment of the company. A quick PESTEL analysis of the business is given as follows; (Alanzi, 2018).
Political.
As the publishing sector might have a significant effect on the frame of mind of individuals about the communist ideology of the federal government, therefore, the publishing sector is extremely supervised and assisted by the Publicity Department of the Communist Celebration of China. Therefore, it might be stated that the total political forces affecting Unauthorized Disclosure Hewlett Packards Secret Surveillance Of Directors And Journalists 2 Case Study Analysis company are high. The government policies relating to the publishing sector are likewise increasing with the passage of time.
Cost-effective.
Financial forces affecting the publishing sector in basic and the Unauthorized Disclosure Hewlett Packards Secret Surveillance Of Directors And Journalists 2 Case Study Analysis in specific includesthe rates of paper, the income level of customers, the inflation rate, and the total GDP growth of the nation. All these forces integrate impact the demand for the publishing market. In addition to it, the economic policies connected to the import of books affect the general organisation at CPM. Nevertheless, China's economic conditions are rather beneficial for CMP with high GDP development and consumer earnings level.
Social and Demographical.
The customer preferences are moving towards digital publishing rather than the conventional was of publishing. In this regard, CMP ought to focus on digital publishing to fulfill the altering consumer preferences.
Technological.
Technological forces affecting the CMP include the technological development in the reading techniques and so on. Improvement of science and technology along with the increase of digital publishing might minimize the need for the CMP products, if particular actions would not be taken quickly.
Environmental.
Environmental forces impacting Unauthorized Disclosure Hewlett Packards Secret Surveillance Of Directors And Journalists 2 Case Study Analysis consists of the issues of ecological neighborhoods over the use of paper in publishing books. The paper used in the books while publishing is required to be disposable and the ink utilized while publishing must not be damaging for the environment.
Legal.
Legal policies for the publishing sector at whole are high. The legal policies concerning the publishing sector is controlled by the General Administration of Press and Publication. Publishing Ordinance 1997 needs the publishers to be approved first by the Federal government to be entered in the publishing market. The ordinance forbids direct involvement of foreign entities and people in the publishing sector.
Market Analysis (Porter's Five Forces Model).
Porter's 5 Forces Model might be utilized to evaluate the appearance of the publishing industry China. A short analysis of the Porter's Five Forces is provided as follows;.
Risk of New Entrants.
Threats of new entrants in the Chinese Publishing Market is moderate. The potential development in the market tends to bring in new entrants to the publishing industry. The presence of extreme competition and the requirement of big capital tends to demotivate brand-new entrants to go into in the market.
Hazard of Replacement.
Danger of Alternative is high for the Chinese Publishing Industry. The substitute items for the published documents is the documents provided in the digital libraries on specific websites. The altering consumer preferences towards digital learning increase the hazard of replacement for the market.
Competitive Rivalry.
Competitive rivalry in the publishing market is high. The existence of large number of customers in the Chinese Publishing Market like CIP, PTP and so on tends to produce high competitive competition for CMP. Together with it, brand-new entrants are also participating in the market increasing the competitors for CMP.
Bargaining Power of Supplier.
The significant suppliers of the Unauthorized Disclosure Hewlett Packards Secret Surveillance Of Directors And Journalists 2 Case Study Solution consist of the providers of the paper for publishing documents. As CMP is the biggest publisher in the Chinese Publishing Market, therefore the total bargaining power of provider for CMP is low.
Bargaining Power of Purchaser.
Bargaining power of buyer in the publishing industry is high. Due to the presence of a large number of publishers in the Chinese market and the market saturation, the buyers requires high quality documents at competitive costs.
Rivals Analysis.
CMP operates in a highly competitive industry with the existence of a great deal of rivals. The company has a competitive position in the market with the highest market share in the Chinese publishing market. Significant rivals of Unauthorized Disclosure Hewlett Packards Secret Surveillance Of Directors And Journalists 2 Case Study Analysis include;.
• Chemical Industry Press (CIP).
• Posts and telecommunication Press (PTP).
Chemical Industry Press (CIP).
CIP acts as a threat for CMP as it might wean its market share due to its long term competitive background. CIP is focused on digital publishing and could wean the market share of CMP easily in the current market situation.
Posts and telecommunication Press (PTP).
It was also established in the exact same duration as Unauthorized Disclosure Hewlett Packards Secret Surveillance Of Directors And Journalists 2 Case Study Analysis and CIP. It is likewise one of the popular gamers in the publishing market with a yearly overall profits of RMB 550 million in 2010.
Alternatives
Alternative-1: Broaden towards New Markets
Pros
• Reducing dependence over the Chinese markets.
• Increasing variety of Consumers
• Development opportunities.
• Avoiding the impact of market saturation in the Chinese publishing industry.
Cons
• Usage of potential resources in expansion.
• Threat of failure in new markets.
• Time consuming.
Alernative-2: Present Digital Publishing
Pros
• Sustaining consumer base.
• Approaching brand-new markets.
• Easy to introduce utilizing present capabilities.
• Low threat of Failure.
• Low requirement for funds.
• Increased product portfolio supplies high worth to consumers.
Cons
• Competitors in the market by CIP, who has prior focus on the digital publishing.
• Shift of focus from the core company sectors to the new one can lead the company to lose need of its products in the market.
Recommendations
As the preferences are moving towards digital publishing and the company require an instant solution to prevent the declining market growth. The company could likewise consider the expansion program after the success of its digital publishing program.
Execution
In order to present digital publishing in its product portfolio, the business needs to initially collects the data associated with the customer need, the possible markets, the federal government policies and the data associated with the competitors provided in the market. After that, the business needs to decide one possible segment for its preliminary offering. It should gather research study that how it could distinguish its digital publishing from the existing rivals' items. After all the steps above the company need to go for the initial offering. The company needs to go for the other markets if the preliminary offering proves a success. In this method the company would have the ability to execute its digital publishing program.
Conclusion
Although, the growth of the publishing industry is declining considering that 2008, showing a danger to the company's long term existence, but the circumstance can be managed by considering an advancement strategy in the future. The company could consider introducing digital publishingin its existing market to execute its advancement program at immediate basis and to avoid the risk of failure for entryway in the new markets.
