Understanding Brands Module Note 2 Case Study Solution and Analysis
Intro
Understanding Brands Module Note 2 Case Study Help is the largest publishing company with a greatest market share in the China's book retail market. CMP provides a variety of services consisting of; collecting information, processing information and communication services. Significant business sections of the company include; books, regulars, consultancy and distribution. The business has a huge item portfolio and its major products consist of books, regulars, online media, exhibitions, research study reports and so on. Understanding Brands Module Note 2 Case Study Analysis has actually become a specialized details provider and a big detailed Science and Technology publishing company through the combination of print media, audio-visual media and the network media.
Critical Problems
CMP has actually invested its 60 years journey smoothly, being a successful publishing house, nevertheless, the altering macro market patterns and forces bring particular difficulties to the publishing market in basic and Understanding Brands Module Note 2 Case Study Solution in specific. These elements include;
• Entrance of the brand-new publishing companies in the market.
• Decreasing growth of the publishing market.
• Market saturation.
• Intro of digital publishing strategies
• Enhancement of science and innovation.
The transformation of the macro markets have raised numerous concerns to the management at CPM that what could be the future of CMP in this circumstance? Do the long important experience, technical resources and the abilities of the company could be made use of to pursue the future advancement unceasingly? How could the company sustain its long term competitive position in future?
Situational Analysis
Internal Analysis
SWOT Analysis
Strengths
Understanding Brands Module Note 2 Case Study Help has particular strengths that can be made use of to lower the dangers, get rid of the weak point and obtain the chances. Strengths of CMP are given as follows;
• The long term experience of Understanding Brands Module Note 2 Case Study Solution in the publishing industry i.e. 60 years allows the business to offer high quality items at a lower expense using its previous experiences.
• The technical resources and capabilities generated by its effective journey supply a competitive benefit to CMP.
• Huge product portfolioof CMP helps it to diversify its threat and provide high worth to its customers.
• Strong financial position allows the company to think about numerous advancement chances with no fear of raising fund externally.
Weaknesses
Together with the strengths, the business has certain weak points which could increase restrictions for the business in implementing its development program. The weaknesses of Understanding Brands Module Note 2 Case Study Solution are given as follows;
• Despite of being a science and innovation publishing company, the business still has conventional methods ofpublishing which are not compatible with the growing technological shift.
• CMP highly relies over the Chinese markets for its growth. It should propose particular expansion plans to avoid its dependence over the Chinese markets to accomplish long term growth.
Opportunities
Although, the growth of the publishing industry is declining considering that 2008, affecting Understanding Brands Module Note 2 Case Study Analysis as well, but the development might be restored by availing certain opportunities provided in the market. The market opportunities for CMP consist of;
• The business could also introduce Digital Publishing by utilizing its long term technical experience and a strong customer recognition in the market.
• CMP could consider an advancement program through the expansion towards foreign markets in order to reduce its dependence over Chinese markets by using its huge funds.
Risks
The changing macro trends in the market and increasing competitors in the publishing industry has actually postured particular dangers to Understanding Brands Module Note 2 Case Study Solution including;( Gurel, 2017).
• Introduction of digital publishing i.e. digital libraries might lead to declining market share of Understanding Brands Module Note 2 Case Study Solution due to the customer shift towards virtual libraries.
• The existence of large number of rivals in the publishing market increase the risk for CMP to lose its competitive position in the market, as rivals can get a strong customer base by using specific strategies like aggressive promo, quality items, and so on
• Entrance of new publishing companies in the market in addition to existence of high competition increases the danger of losing the customer base.
Monetary Analysis.
Due to lack of information, the monetary ratios of CMP could not be determined. It could be examined from the Appendix III that the yearly overall incomes of Understanding Brands Module Note 2 Case Study Solution throughout the period 2000-2012 are growing at a high growth rate, revealing that the annual need of the products of CMP is growing and the business is quite effective in attracting a large number of clients at a possible cost.
Together with it, the second chart which reveals the yearly development in the Understanding Brands Module Note 2 Case Study Analysis overall properties, reveals that the company is quite efficient in including worth to its possessions through its earnings. The growth in possessions shows that the total worth of the company is also increasing with increasing the total revenues. (Unidentified, 2013).
Another monetary analysis of the company using the given information might be the analysis relating to the circulation of total earnings of the company. Major part of the profits of CMP originates from the sales of its released books i.e. 64% as displayed in the Case Appendix V. The company might move towards other organisation sectors with a potential development to achieve its future development goal.
PESTEL Analysis
PESTEL analysis might be carried out to find out the various external forces affecting the efficiency of the business and the current trends in the external environment of the business. A short PESTEL analysis of the business is provided as follows; (Alanzi, 2018).
Political.
As the publishing sector could have a significant influence on the mindset of the people about the communist ideology of the government, therefore, the publishing sector is highly monitored and guided by the Publicity Department of the Communist Celebration of China. Therefore, it might be stated that the general political forces affecting Understanding Brands Module Note 2 Case Study Solution company are high. The federal government policies relating to the publishing sector are likewise increasing with the passage of time.
Affordable.
Economic forces impacting the publishing sector in basic and the Understanding Brands Module Note 2 Case Study Help in specific includesthe prices of paper, the earnings level of customers, the inflation rate, and the total GDP growth of the nation. All these forces combine impact the need for the publishing market. Along with it, the financial policies related to the import of books affect the overall business at CPM. Nevertheless, China's financial conditions are rather favorable for CMP with high GDP development and consumer earnings level.
Social and Demographical.
The consumer preferences are shifting towards digital publishing rather than the conventional was of publishing. In this regard, CMP needs to focus on digital publishing to meet the altering customer preferences.
Technological.
Technological forces impacting the CMP include the technological development in the reading techniques and so on. Improvement of science and innovation along with the rise of digital publishing could decrease the need for the CMP items, if specific actions would not be taken quickly.
Environmental.
Environmental forces affecting Understanding Brands Module Note 2 Case Study Analysis consists of the concerns of ecological communities over the use of paper in publishing books. The paper utilized in the books while publishing is needed to be disposable and the ink used while publishing needs to not be damaging for the environment.
Legal.
Legal guidelines for the publishing sector at whole are high. Publishing Ordinance 1997 needs the publishers to be approved initially by the Government to be entered in the publishing market.
Industry Analysis (Porter's Five Forces Design).
Porter's 5 Forces Design might be used to evaluate the appearance of the publishing industry China. A brief analysis of the Porter's Five Forces is provided as follows;.
Threat of New Entrants.
Hazards of brand-new entrants in the Chinese Publishing Market is moderate. The prospective development in the industry tends to bring in new entrants to the publishing industry. However, the presence of extreme competitors and the requirement of big capital tends to demotivate brand-new entrants to go into in the market.
Risk of Substitution.
Threat of Replacement is high for the Chinese Publishing Industry. The substitute items for the published files is the documents provided in the virtual libraries on specific websites. The changing customer preferences towards digital learning increase the risk of alternative for the industry.
Competitive Competition.
Competitive rivalry in the publishing market is high. The presence of large number of customers in the Chinese Publishing Industry like CIP, PTP etc. tends to produce high competitive rivalry for CMP. Along with it, brand-new entrants are likewise participating in the market increasing the competitors for CMP.
Bargaining Power of Provider.
The major providers of the Understanding Brands Module Note 2 Case Study Help consist of the providers of the paper for publishing files. As CMP is the biggest publisher in the Chinese Publishing Market, for that reason the total bargaining power of provider for CMP is low.
Bargaining Power of Buyer.
Bargaining power of purchaser in the publishing industry is high. Due to the presence of a large number of publishers in the Chinese market and the market saturation, the purchasers requires high quality documents at competitive costs.
Competitors Analysis.
CMP operates in an extremely competitive industry with the presence of a great deal of competitors. The business has a competitive position in the market with the greatest market share in the Chinese publishing market. Major rivals of Understanding Brands Module Note 2 Case Study Solution consist of;.
• Chemical Market Press (CIP).
• Posts and telecommunication Press (PTP).
Chemical Industry Press (CIP).
CIPis one of the close competitors of CMP. Established in the very same duration, CIP publishes similar type of books. For a large time period, CIP held the biggest market share, and still ranks 2nd and 3rd in various market segments, with a major focus on educational publications. CIP functions as a danger for CMP as it could wean its market share due to its long term competitive background. CIP is focused on digital publishing and might wean the marketplace share of Understanding Brands Module Note 2 Case Study Analysis quickly in the present market situation.
Posts and telecommunication Press (PTP).
Another close rival of CMP is PTP. It was likewise established in the same duration as CMP and CIP. It ranks sixth in the state-owned publishers in terms of organisation scale. It is likewise one of the prominent gamers in the publishing industry with an annual overall profits of RMB 550 million in 2010.
Alternatives
Alternative-1: Broaden towards New Markets
Pros
• Lowering dependence over the Chinese markets.
• Increasing number of Clients
• Growth chances.
• Preventing the effect of market saturation in the Chinese publishing industry.
Cons
• Usage of prospective resources in expansion.
• Threat of failure in new markets.
• Time consuming.
Alernative-2: Introduce Digital Publishing
Pros
• Sustaining customer base.
• Approaching brand-new markets.
• Easy to present using current capabilities.
• Low threat of Failure.
• Low requirement for funds.
• Increased product portfolio offers high worth to clients.
Cons
• Competition in the market by CIP, who has prior concentrate on the digital publishing.
• Shift of focus from the core company sections to the new one can lead the business to lose demand of its items in the market.
Suggestions
As the preferences are moving towards digital publishing and the business need an immediate option to avoid the declining industry development. The company might likewise think about the expansion program after the success of its digital publishing program.
Application
In order to introduce digital publishing in its product portfolio, the business must initially gathers the data connected to the customer need, the prospective markets, the federal government policies and the information associated with the rivals presented in the market. After that, the company needs to choose one possible sector for its preliminary offering. It needs to gather research that how it could distinguish its digital publishing from the existing competitors' products. The actions above the business ought to go for the preliminary offering. If the preliminary offering shows a success, the company should opt for the other markets. In this method the business would have the ability to implement its digital publishing program.
Conclusion
The development of the publishing industry is declining considering that 2008, showing a risk to the business's long term existence, but the scenario can be managed by considering a development strategy in the future. The company might consider introducing digital publishingin its existing market to execute its advancement program at instant basis and to avoid the threat of failure for entrance in the new markets.
