Us Universities And Technology Transfer Case Study Solution and Analysis
Intro
Us Universities And Technology Transfer Case Study Analysis is the biggest publishing company with a greatest market share in the China's book retail market. CMP has become a specialized info service provider and a big comprehensive Science and Technology publishing business through the integration of print media, audio-visual media and the network media.
Important Problems
Although, Us Universities And Technology Transfer Case Study Analysis has invested its 60 years journey efficiently, being an effective publishing home, however, the changing macro market patterns and forces bring particular difficulties to the publishing industry in basic and CMP in particular. These aspects consist of;
• Entryway of the new publishing companies in the industry.
• Decreasing growth of the publishing market.
• Market saturation.
• Introduction of digital publishing techniques
• Improvement of science and technology.
The improvement of the macro markets have raised numerous concerns to the management at CPM that what could be the future of CMP in this situation? Do the long valuable experience, technical resources and the abilities of the business could be utilized to pursue the future development unceasingly? How could the business sustain its long term competitive position in future?
Situational Analysis
Internal Analysis
SWOT Analysis
Strengths
Us Universities And Technology Transfer Case Study Analysis has certain strengths that can be made use of to minimize the risks, conquer the weakness and avail the opportunities. Strengths of CMP are given as follows;
• The long term experience of Us Universities And Technology Transfer Case Study Analysis in the publishing industry i.e. 60 years enables the company to offer high quality products at a lower cost utilizing its prior experiences.
• The technical resources and abilities created by its effective journey offer a competitive benefit to CMP.
• Vast product portfolioof CMP assists it to diversify its risk and supply high value to its customers.
• Strong financial position allows the company to consider numerous development opportunities with no worry of raising fund externally.
Weak points
Along with the strengths, the business has certain weaknesses which might increase constraints for the business in implementing its advancement program. The weaknesses of Us Universities And Technology Transfer Case Study Help are provided as follows;
• Despite of being a science and technology publishing company, the company still has traditional ways ofpublishing which are not suitable with the growing technological shift.
• CMP extremely relies over the Chinese markets for its development. It must propose specific expansion strategies to prevent its reliance over the Chinese markets to achieve long term development.
Opportunities
The development of the publishing industry is decreasing given that 2008, affecting Us Universities And Technology Transfer Case Study Help as well, but the development could be revived by availing particular opportunities provided in the market. The market opportunities for CMP include;
• The business could likewise present Digital Publishing by using its long term technical experience and a strong client recognition in the market.
• CMP could consider an advancement program through the expansion towards foreign markets in order to minimize its dependence over Chinese markets by using its huge funds.
Threats
The altering macro patterns in the market and increasing competition in the publishing industry has actually presented specific risks to Us Universities And Technology Transfer Case Study Analysis consisting of;( Gurel, 2017).
• Intro of digital publishing i.e. digital libraries might cause decreasing market share of Us Universities And Technology Transfer Case Study Help due to the customer shift towards virtual libraries.
• The presence of large number of competitors in the publishing industry increase the risk for CMP to lose its competitive position in the market, as rivals can gain a strong consumer base by utilizing specific methods like aggressive promotion, quality items, etc.
• Entrance of new publishing companies in the industry along with presence of high competitors increases the danger of losing the consumer base.
Financial Analysis.
Due to absence of information, the financial ratios of CMP could not be determined. It might be evaluated from the Appendix III that the annual total profits of Us Universities And Technology Transfer Case Study Analysis during the period 2000-2012 are growing at a high growth rate, showing that the yearly demand of the products of CMP is growing and the company is rather effective in drawing in a big number of clients at a possible rate.
In addition to it, the second chart which shows the yearly development in the Us Universities And Technology Transfer Case Study Help overall assets, reveals that the business is rather efficient in adding value to its properties through its revenues. The development in properties reveals that the overall value of the firm is also increasing with increasing the overall incomes. (Unidentified, 2013).
Another financial analysis of the company using the provided information might be the analysis relating to the distribution of total earnings of the company. Huge part of the revenues of CMP comes from the sales of its published books i.e. 64% as shown in the Case Appendix V. The company could move towards other business segments with a prospective development to attain its future advancement goal.
PESTEL Analysis
PESTEL analysis might be carried out to discover the different external forces impacting the efficiency of the company and the current patterns in the external environment of the business. A brief PESTEL analysis of the business is provided as follows; (Alanzi, 2018).
Political.
As the publishing sector could have a substantial impact on the frame of mind of the people about the communist ideology of the federal government, for that reason, the publishing sector is extremely monitored and guided by the Publicity Department of the Communist Party of China. It might be stated that the overall political forces impacting CMP company are high. The federal government policies regarding the publishing sector are also increasing with the passage of time.
Affordable.
Financial forces impacting the publishing sector in general and the Us Universities And Technology Transfer Case Study Analysis in specific includesthe prices of paper, the earnings level of consumers, the inflation rate, and the general GDP growth of the nation. All these forces integrate effect the need for the publishing market. Along with it, the financial policies associated with the import of books impact the overall organisation at CPM. China's economic conditions are quite beneficial for CMP with high GDP development and consumer earnings level.
Social and Demographical.
Social and demographical forces include the population growth, the consumer's preferences towards checking out helpful products etc. China has the highest population on the planet with a high population development, revealing the increasing number of consumers of the Us Universities And Technology Transfer Case Study Solution. Nevertheless, the consumer choices are shifting towards digital publishing rather than the standard was of publishing. In this regard, CMP needs to focus on digital publishing to meet the changing consumer preferences.
Technological.
Technological forces affecting the CMP consist of the technological advancement in the reading strategies etc. Enhancement of science and innovation together with the rise of digital publishing could minimize the demand for the CMP products, if certain actions would not be taken quickly.
Environmental.
Environmental forces affecting Us Universities And Technology Transfer Case Study Solution includes the issues of environmental neighborhoods over the use of paper in publishing books. The paper utilized in the books while publishing is required to be non reusable and the ink used while publishing must not be hazardous for the environment.
Legal.
Legal policies for the publishing sector at whole are high. The legal policies concerning the publishing sector is managed by the General Administration of Press and Publication. Publishing Regulation 1997 requires the publishers to be approved initially by the Government to be gone into in the publishing market. The ordinance prohibits direct participation of foreign entities and individuals in the publishing sector.
Industry Analysis (Porter's Five Forces Model).
Porter's Five Forces Model could be utilized to analyze the attractiveness of the publishing industry China. A short analysis of the Porter's 5 Forces is offered as follows;.
Danger of New Entrants.
Risks of new entrants in the Chinese Publishing Industry is moderate. The possible growth in the industry tends to bring in new entrants to the publishing market. The existence of extreme competitors and the requirement of substantial capital tends to demotivate brand-new entrants to enter in the market.
Risk of Replacement.
Risk of Replacement is high for the Chinese Publishing Market. The substitute products for the released documents is the documents presented in the digital libraries on specific websites. The changing customer preferences towards digital knowing increase the hazard of alternative for the industry.
Competitive Competition.
Competitive competition in the publishing market is high. The existence of a great deal of consumers in the Chinese Publishing Market like CIP, PTP etc. tends to produce high competitive rivalry for CMP. Together with it, brand-new entrants are also participating in the market increasing the competition for CMP.
Bargaining Power of Supplier.
The major providers of the Us Universities And Technology Transfer Case Study Solution consist of the providers of the paper for releasing files. As CMP is the biggest publisher in the Chinese Publishing Market, for that reason the overall bargaining power of supplier for CMP is low.
Bargaining Power of Buyer.
Bargaining power of buyer in the publishing market is high. Due to the presence of a a great deal of publishers in the Chinese market and the market saturation, the buyers requires high quality files at competitive prices.
Competitors Analysis.
CMP operates in an extremely competitive market with the presence of large number of competitors. Nevertheless, the company has a competitive position in the market with the greatest market share in the Chinese publishing market. Major competitors of Us Universities And Technology Transfer Case Study Analysis consist of;.
• Chemical Market Press (CIP).
• Posts and telecommunication Press (PTP).
Chemical Market Press (CIP).
CIPis among the close competitors of CMP. Established in the exact same period, CIP releases comparable kind of books. For a large period, CIP held the largest market share, and still ranks second and third in various market sections, with a significant concentrate on instructional publications. CIP serves as a hazard for CMP as it might wean its market share due to its long term competitive background. CIP is focused on digital publishing and could wean the marketplace share of Us Universities And Technology Transfer Case Study Solution quickly in the current market situation.
Posts and telecommunication Press (PTP).
It was likewise established in the same period as Us Universities And Technology Transfer Case Study Help and CIP. It is likewise one of the prominent gamers in the publishing market with a yearly overall incomes of RMB 550 million in 2010.
Alternatives
Alternative-1: Expand towards New Markets
Pros
• Reducing reliance over the Chinese markets.
• Increasing variety of Customers
• Growth opportunities.
• Preventing the impact of market saturation in the Chinese publishing industry.
Cons
• Usage of potential resources in growth.
• Threat of failure in new markets.
• Time consuming.
Alernative-2: Introduce Digital Publishing
Pros
• Sustaining customer base.
• Approaching new markets.
• Easy to present utilizing existing abilities.
• Low threat of Failure.
• Low requirement for funds.
• Increased product portfolio supplies high value to consumers.
Cons
• Competition in the market by CIP, who has prior focus on the digital publishing.
• Shift of focus from the core company segments to the brand-new one can lead the company to lose need of its products in the market.
Recommendations
With the deep analysis of the internal and external environment of the business along with the market analysis and the competitor analysis, Alternative 2 is advised to CMP to achieve its future advancement. As the choices are shifting towards digital publishing and the business need an immediate solution to avoid the decreasing market growth. Intro of digital publishing might show to be an instant solution with low amount of danger for the business. However, the business could likewise think about the expansion program after the success of its digital publishing program.
Execution
In order to introduce digital publishing in its product portfolio, the company needs to first gathers the information related to the customer demand, the prospective markets, the government regulations and the information related to the rivals presented in the market. After that, the company needs to choose one possible sector for its preliminary offering. It needs to gather research that how it might distinguish its digital publishing from the existing rivals' items. After all the steps above the business must choose the initial offering. If the initial offering shows a success, the company needs to opt for the other markets. In this way the business would have the ability to implement its digital publishing program.
Conclusion
The growth of the publishing industry is declining considering that 2008, revealing a danger to the company's long term presence, but the circumstance can be managed by considering an advancement plan in the future. The company could think about presenting digital publishingin its existing market to execute its development program at instant basis and to prevent the danger of failure for entrance in the brand-new markets.
