Verizon Communications Inc Case Study Solution and Analysis
Introduction
Verizon Communications Inc Case Study Analysis is the biggest publishing company with a greatest market share in the China's book retail market. CMP offers a number of services consisting of; gathering info, processing details and communication services. Significant organisation sections of the company include; books, periodicals, consultancy and distribution. The company has a vast item portfolio and its significant products include books, periodicals, online media, exhibitions, research reports etc. Verizon Communications Inc Case Study Solution has ended up being a specialized info provider and a big extensive Science and Technology publishing company through the combination of print media, audio-visual media and the network media.
Crucial Concerns
CMP has actually spent its 60 years journey efficiently, being a successful publishing home, however, the altering macro market patterns and forces bring certain difficulties to the publishing industry in general and Verizon Communications Inc Case Study Help in particular. These factors include;
• Entryway of the brand-new publishing firms in the industry.
• Decreasing development of the publishing market.
• Market saturation.
• Introduction of digital publishing techniques
• Improvement of science and technology.
The improvement of the macro markets have raised a number of concerns to the management at CPM that what could be the future of CMP in this situation? Do the long valuable experience, technical resources and the abilities of the business could be used to strive for the future development unceasingly? How could the company sustain its long term competitive position in future?
Situational Analysis
Internal Analysis
SWOT Analysis
Strengths
Verizon Communications Inc Case Study Solution has certain strengths that can be utilized to lower the risks, get rid of the weakness and avail the opportunities. Strengths of CMP are given as follows;
• The long term experience of Verizon Communications Inc Case Study Help in the publishing market i.e. 60 years allows the business to provide high quality products at a lower cost using its previous experiences.
• The technical resources and abilities produced by its successful journey provide a competitive advantage to CMP.
• Huge product portfolioof CMP helps it to diversify its threat and offer high worth to its customers.
• Strong financial position allows the company to think about several development chances with no worry of raising fund externally.
Weak points
In addition to the strengths, the business has specific weak points which could increase constraints for the company in executing its development program. The weak points of Verizon Communications Inc Case Study Solution are offered as follows;
• Despite of being a science and technology publishing company, the company still has standard methods ofpublishing which are not compatible with the growing technological shift.
• CMP highly relies over the Chinese markets for its development. It should propose certain expansion strategies to avoid its reliance over the Chinese markets to achieve long term development.
Opportunities
The development of the publishing market is declining since 2008, impacting Verizon Communications Inc Case Study Help as well, however the development could be revived by availing specific opportunities provided in the market. The market opportunities for CMP include;
• The business might likewise introduce Digital Publishing by utilizing its long term technical experience and a strong consumer recognition in the market.
• CMP could consider a development program through the expansion towards foreign markets in order to decrease its dependence over Chinese markets by using its large funds.
Risks
The changing macro patterns in the market and increasing competition in the publishing industry has postured particular hazards to Verizon Communications Inc Case Study Solution including;( Gurel, 2017).
• Intro of digital publishing i.e. digital libraries could lead to decreasing market share of Verizon Communications Inc Case Study Analysis due to the consumer shift towards virtual libraries.
• The presence of a great deal of competitors in the publishing market increase the risk for CMP to lose its competitive position in the market, as competitors can gain a strong customer base by using certain methods like aggressive promo, quality products, etc.
• Entryway of new publishing firms in the market in addition to existence of high competitors increases the hazard of losing the customer base.
Financial Analysis.
Due to absence of data, the financial ratios of CMP might not be computed. It might be examined from the Appendix III that the annual overall earnings of Verizon Communications Inc Case Study Solution throughout the period 2000-2012 are growing at a high growth rate, revealing that the yearly need of the products of CMP is growing and the company is rather effective in bring in a large number of consumers at a potential price.
In addition to it, the 2nd chart which reveals the yearly development in the Verizon Communications Inc Case Study Help overall assets, reveals that the company is rather efficient in including value to its properties through its revenues. The growth in assets shows that the total worth of the company is likewise increasing with increasing the total revenues. (Unknown, 2013).
Another monetary analysis of the company utilizing the given data might be the analysis regarding the distribution of total incomes of the company. Huge part of the earnings of CMP comes from the sales of its released books i.e. 64% as shown in the Case Appendix V. The business could move towards other company sections with a potential development to attain its future development goal.
PESTEL Analysis
PESTEL analysis might be performed to find out the various external forces impacting the performance of the business and the current patterns in the external environment of the business. A brief PESTEL analysis of the company is given as follows; (Alanzi, 2018).
Political.
As the publishing sector could have a significant impact on the mindset of individuals about the communist ideology of the federal government, for that reason, the publishing sector is extremely monitored and guided by the Publicity Department of the Communist Celebration of China. Therefore, it might be said that the total political forces impacting Verizon Communications Inc Case Study Solution service are high. The government policies regarding the publishing sector are likewise increasing with the passage of time.
Economical.
Economic forces impacting the publishing sector in general and the Verizon Communications Inc Case Study Help in particular includesthe costs of paper, the earnings level of consumers, the inflation rate, and the overall GDP growth of the nation. All these forces combine impact the need for the publishing market. Along with it, the financial policies related to the import of books affect the overall service at CPM. China's economic conditions are quite beneficial for CMP with high GDP growth and customer income level.
Social and Demographical.
The consumer preferences are moving towards digital publishing rather than the traditional was of publishing. In this regard, CMP ought to focus on digital publishing to meet the altering customer choices.
Technological.
Technological forces affecting the CMP consist of the technological improvement in the reading methods and so on. Improvement of science and technology along with the rise of digital publishing might reduce the need for the CMP products, if specific actions would not be taken soon.
Environmental.
Environmental forces impacting Verizon Communications Inc Case Study Solution consists of the issues of environmental communities over the usage of paper in publishing books. The paper used in the books while publishing is required to be non reusable and the ink utilized while publishing must not be harmful for the environment.
Legal.
Legal policies for the publishing sector at whole are high. The legal policies concerning the publishing sector is managed by the General Administration of Press and Publication. Publishing Ordinance 1997 requires the publishers to be authorized first by the Government to be entered in the publishing market. The ordinance prohibits direct participation of foreign entities and people in the publishing sector.
Market Analysis (Porter's Five Forces Design).
Porter's Five Forces Model might be utilized to analyze the appearance of the publishing industry China. A brief analysis of the Porter's Five Forces is offered as follows;.
Hazard of New Entrants.
Dangers of new entrants in the Chinese Publishing Industry is moderate. The potential development in the market tends to attract new entrants to the publishing industry. The existence of intense competition and the requirement of big capital tends to demotivate new entrants to go into in the market.
Hazard of Substitution.
Danger of Alternative is high for the Chinese Publishing Industry. The substitute products for the published files is the files presented in the virtual libraries on certain sites. The altering consumer preferences towards digital knowing increase the hazard of substitution for the market.
Competitive Competition.
Competitive rivalry in the publishing industry is high. The existence of a great deal of consumers in the Chinese Publishing Industry like CIP, PTP and so on tends to produce high competitive rivalry for CMP. Together with it, brand-new entrants are likewise entering into the marketplace increasing the competition for CMP.
Bargaining Power of Provider.
The significant suppliers of the Verizon Communications Inc Case Study Help include the suppliers of the paper for releasing documents. As CMP is the biggest publisher in the Chinese Publishing Market, for that reason the general bargaining power of provider for CMP is low.
Bargaining Power of Buyer.
Bargaining power of buyer in the publishing industry is high. Due to the existence of a a great deal of publishers in the Chinese market and the market saturation, the purchasers requires high quality files at competitive costs.
Competitors Analysis.
CMP runs in an extremely competitive industry with the existence of a great deal of rivals. The company has a competitive position in the market with the greatest market share in the Chinese publishing market. Significant competitors of Verizon Communications Inc Case Study Help consist of;.
• Chemical Market Press (CIP).
• Posts and telecommunication Press (PTP).
Chemical Industry Press (CIP).
CIPis one of the close competitors of CMP. Established in the very same duration, CIP publishes comparable type of books. For a big time period, CIP held the biggest market share, and still ranks 3rd and 2nd in numerous market sectors, with a significant focus on educational publications. CIP serves as a danger for CMP as it might wean its market share due to its long term competitive background. CIP is focused on digital publishing and could wean the marketplace share of Verizon Communications Inc Case Study Help quickly in the current market situation.
Posts and telecommunication Press (PTP).
It was likewise established in the very same duration as Verizon Communications Inc Case Study Analysis and CIP. It is also one of the prominent players in the publishing market with a yearly total incomes of RMB 550 million in 2010.
Alternatives
Alternative-1: Broaden towards New Markets
Pros
• Minimizing dependence over the Chinese markets.
• Increasing number of Clients
• Growth opportunities.
• Avoiding the impact of market saturation in the Chinese publishing industry.
Cons
• Usage of potential resources in expansion.
• Risk of failure in new markets.
• Time consuming.
Alernative-2: Present Digital Publishing
Pros
• Sustaining customer base.
• Approaching brand-new markets.
• Easy to introduce utilizing current capabilities.
• Low danger of Failure.
• Low requirement for funds.
• Increased item portfolio supplies high worth to customers.
Cons
• Competition in the market by CIP, who has prior concentrate on the digital publishing.
• Shift of focus from the core service segments to the new one can lead the business to lose need of its products in the market.
Recommendations
As the preferences are moving towards digital publishing and the business need an immediate solution to avoid the declining industry development. The business might also think about the growth program after the success of its digital publishing program.
Application
In order to introduce digital publishing in its item portfolio, the company needs to initially collects the information associated with the customer demand, the possible markets, the government regulations and the information connected to the competitors provided in the market. After that, the company must choose one prospective sector for its preliminary offering. It ought to collect research that how it could differentiate its digital publishing from the existing rivals' items. After all the steps above the business must go for the preliminary offering. The company ought to go for the other markets if the initial offering proves a success. In this method the business would be able to implement its digital publishing program.
Conclusion
Although, the growth of the publishing industry is decreasing given that 2008, revealing a danger to the company's long term presence, however the situation can be managed by considering an advancement strategy in the future. The business might consider introducing digital publishingin its existing market to execute its development program at immediate basis and to avoid the threat of failure for entrance in the brand-new markets.
