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Westlake Lanes How This Business Can Be Saved Case Analysis

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Westlake Lanes How This Business Can Be Saved Case Study Solution and Analysis


Intro

Westlake Lanes How This Business Can Be Saved Case Study Analysis is the biggest publishing company with a greatest market share in the China's book retail market. CMP supplies a variety of services including; collecting details, processing details and communication services. Significant business segments of the company consist of; books, periodicals, consultancy and circulation. The business has a vast item portfolio and its major items include books, periodicals, online media, exhibitions, research reports etc. Westlake Lanes How This Business Can Be Saved Case Study Solution has actually become a specialized info service provider and a big detailed Science and Innovation publishing company through the integration of print media, audio-visual media and the network media.

Vital Problems

CMP has invested its 60 years journey efficiently, being a successful publishing home, nevertheless, the changing macro market trends and forces bring certain difficulties to the publishing market in basic and Westlake Lanes How This Business Can Be Saved Case Study Solution in specific. These factors include;

• Entrance of the new publishing companies in the market.
• Decreasing development of the publishing market.
• Market saturation.
• Intro of digital publishing techniques
• Enhancement of science and innovation.
Executive Summary
The improvement of the macro markets have raised numerous concerns to the management at CPM that what could be the future of CMP in this situation? Do the long important experience, technical resources and the capabilities of the business could be used to strive for the future advancement unceasingly? How could the company sustain its long term competitive position in future?

Situational Analysis
Internal Analysis
SWOT Analysis
Strengths


Westlake Lanes How This Business Can Be Saved Case Study Analysis has certain strengths that can be utilized to decrease the dangers, overcome the weakness and obtain the chances. Strengths of CMP are given as follows;

• The long term experience of Westlake Lanes How This Business Can Be Saved Case Study Help in the publishing market i.e. 60 years allows the company to supply high quality products at a lower expense utilizing its prior experiences.
• The technical resources and capabilities created by its successful journey offer a competitive benefit to CMP.
• Huge product portfolioof CMP helps it to diversify its risk and offer high worth to its consumers.
• Strong financial position enables the company to consider numerous development chances with no worry of raising fund externally.

Weaknesses

Together with the strengths, the business has particular weaknesses which might increase restraints for the company in executing its development program. The weak points of Westlake Lanes How This Business Can Be Saved Case Study Solution are offered as follows;

• Despite of being a science and technology publishing company, the company still has traditional ways ofpublishing which are not compatible with the growing technological shift.
• CMP highly relies over the Chinese markets for its development. It should propose certain growth strategies to avoid its reliance over the Chinese markets to attain long term growth.
Porter's 5 Forces Analysis
Opportunities

The development of the publishing market is decreasing because 2008, affecting Westlake Lanes How This Business Can Be Saved Case Study Analysis as well, however the growth could be restored by availing specific chances presented in the market. The marketplace chances for CMP consist of;

• The company could also present Digital Publishing by using its long term technical experience and a strong client recognition in the market.
• CMP could think about a development program through the growth towards foreign markets in order to decrease its reliance over Chinese markets by using its vast financial resources.

Hazards

The altering macro trends in the market and increasing competition in the publishing industry has actually presented specific risks to Westlake Lanes How This Business Can Be Saved Case Study Help including;( Gurel, 2017).

• Intro of digital publishing i.e. virtual libraries might result in decreasing market share of Westlake Lanes How This Business Can Be Saved Case Study Analysis due to the consumer shift towards digital libraries.
• The presence of large number of rivals in the publishing industry increase the hazard for CMP to lose its competitive position in the market, as competitors can gain a strong consumer base by utilizing certain strategies like aggressive promo, quality products, etc.
• Entryway of new publishing companies in the market in addition to presence of high competitors increases the hazard of losing the consumer base.

Financial Analysis.
Swot Analysis
The company has a rather competitive financial efficiency. Due to absence of data, the financial ratios of CMP might not be calculated. The total monetary performance of the company could be evaluated by using the charts given in the case Appendices. It could be evaluated from the Appendix III that the yearly overall incomes of CMP throughout the period 2000-2012 are growing at a high growth rate, revealing that the yearly need of the items of Westlake Lanes How This Business Can Be Saved Case Study Solution is growing and the business is quite efficient in drawing in a large number of consumers at a possible price.

Together with it, the 2nd graph which shows the annual development in the Westlake Lanes How This Business Can Be Saved Case Study Solution total assets, reveals that the business is quite efficient in adding worth to its possessions through its earnings. The development in possessions shows that the overall value of the firm is likewise increasing with increasing the overall profits. (Unknown, 2013).

Another financial analysis of the business using the provided data might be the analysis regarding the circulation of overall revenues of the business. Major part of the incomes of CMP originates from the sales of its released books i.e. 64% as displayed in the Case Appendix V. The company could move towards other business sections with a potential development to accomplish its future development goal.

PESTEL Analysis

PESTEL analysis might be conducted to discover the different external forces impacting the performance of the business and the recent patterns in the external environment of the business. A quick PESTEL analysis of the company is provided as follows; (Alanzi, 2018).

Political.

As the publishing sector could have a substantial influence on the frame of mind of the people about the communist ideology of the government, for that reason, the publishing sector is highly supervised and directed by the Promotion Department of the Communist Party of China. For that reason, it might be said that the total political forces impacting Westlake Lanes How This Business Can Be Saved Case Study Analysis company are high. The federal government policies relating to the publishing sector are also increasing with the passage of time.

Economical.

Economic forces affecting the publishing sector in general and the Westlake Lanes How This Business Can Be Saved Case Study Help in particular includesthe rates of paper, the earnings level of customers, the inflation rate, and the overall GDP development of the nation. All these forces integrate effect the demand for the publishing market. Along with it, the financial policies associated with the import of books affect the total organisation at CPM. Nevertheless, China's economic conditions are rather beneficial for CMP with high GDP development and consumer earnings level.

Social and Demographical.

Social and demographical forces consist of the population development, the consumer's choices towards reading informative materials etc. China has the greatest population on the planet with a high population development, revealing the increasing number of customers of the Westlake Lanes How This Business Can Be Saved Case Study Analysis. The consumer preferences are moving towards digital publishing rather than the conventional was of publishing. In this regard, CMP needs to concentrate on digital publishing to meet the changing customer preferences.

Technological.

Technological forces impacting the CMP consist of the technological development in the reading strategies etc. Improvement of science and innovation along with the increase of digital publishing could decrease the need for the CMP products, if particular actions would not be taken soon.

Environmental.
Vrio Analysis
Ecological forces impacting Westlake Lanes How This Business Can Be Saved Case Study Solution consists of the issues of environmental communities over the use of paper in publishing books. The paper used in the books while publishing is needed to be disposable and the ink utilized while publishing must not be damaging for the environment.

Legal.

Legal guidelines for the publishing sector at whole are high. The legal policies relating to the publishing sector is controlled by the General Administration of Press and Publication. Publishing Regulation 1997 needs the publishers to be approved first by the Federal government to be gone into in the publishing market. The ordinance prohibits direct participation of foreign entities and individuals in the publishing sector.

Industry Analysis (Porter's 5 Forces Design).

Porter's 5 Forces Design might be utilized to examine the appearance of the publishing industry China. A quick analysis of the Porter's Five Forces is offered as follows;.

Risk of New Entrants.

Hazards of brand-new entrants in the Chinese Publishing Industry is moderate. The potential growth in the industry tends to draw in new entrants to the publishing market. The existence of intense competitors and the requirement of big capital tends to demotivate brand-new entrants to enter in the market.

Danger of Substitution.

Danger of Alternative is high for the Chinese Publishing Market. The replacement items for the published documents is the files provided in the virtual libraries on certain websites. The altering customer choices towards digital learning increase the risk of substitution for the industry.

Competitive Competition.

Competitive competition in the publishing market is high. The existence of a great deal of consumers in the Chinese Publishing Industry like CIP, PTP etc. tends to produce high competitive competition for CMP. Along with it, brand-new entrants are likewise participating in the marketplace increasing the competition for CMP.

Bargaining Power of Provider.

The significant providers of the Westlake Lanes How This Business Can Be Saved Case Study Analysis include the providers of the paper for releasing documents. As CMP is the biggest publisher in the Chinese Publishing Market, therefore the total bargaining power of provider for CMP is low.

Bargaining Power of Purchaser.

Negotiating power of purchaser in the publishing market is high. Due to the presence of a a great deal of publishers in the Chinese market and the market saturation, the buyers requires high quality files at competitive costs.

Rivals Analysis.

CMP runs in a highly competitive market with the presence of large number of rivals. However, the business has a competitive position in the market with the greatest market share in the Chinese publishing market. Major rivals of Westlake Lanes How This Business Can Be Saved Case Study Help consist of;.

• Chemical Industry Press (CIP).
• Posts and telecommunication Press (PTP).

Chemical Market Press (CIP).

CIP acts as a risk for CMP as it could wean its market share due to its long term competitive background. CIP is focused on digital publishing and could wean the market share of CMP easily in the current market circumstance.

Posts and telecommunication Press (PTP).

It was also established in the exact same period as Westlake Lanes How This Business Can Be Saved Case Study Solution and CIP. It is also one of the popular players in the publishing industry with an annual total profits of RMB 550 million in 2010.

Alternatives

Alternative-1: Broaden towards New Markets

Pros

• Lowering reliance over the Chinese markets.
• Increasing variety of Customers
• Growth chances.
• Preventing the impact of market saturation in the Chinese publishing industry.

Cons
Recommendations
• Use of possible resources in growth.
• Danger of failure in brand-new markets.
• Time consuming.

Alernative-2: Introduce Digital Publishing

Pros

• Sustaining customer base.
• Approaching new markets.
• Easy to present utilizing current abilities.
• Low threat of Failure.
• Low requirement for funds.
• Increased product portfolio offers high value to consumers.

Cons

• Competition in the market by CIP, who has prior focus on the digital publishing.
• Shift of focus from the core organisation sectors to the brand-new one can lead the business to lose demand of its products in the market.

Recommendations

As the preferences are moving towards digital publishing and the company require an instant option to avoid the decreasing industry development. The company might also think about the expansion program after the success of its digital publishing program.

Execution

In order to introduce digital publishing in its product portfolio, the company ought to first collects the data related to the consumer demand, the prospective markets, the federal government policies and the data related to the competitors presented in the market. If the preliminary offering proves a success, the business needs to go for the other markets. In this way the company would be able to implement its digital publishing program.

Conclusion

The development of the publishing market is declining since 2008, revealing a risk to the company's long term presence, however the situation can be controlled by considering an advancement strategy in the future. The company could think about introducing digital publishingin its existing market to implement its advancement program at immediate basis and to avoid the risk of failure for entrance in the new markets.

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