Why Is My Sales Force Automation System Failing 2 Case Study Solution and Analysis
Introduction
Why Is My Sales Force Automation System Failing 2 Case Study Help is the largest publishing company with a greatest market share in the China's book retail market. CMP provides a number of services consisting of; collecting information, processing info and communication services. Significant business segments of the company consist of; books, regulars, consultancy and circulation. The company has a vast product portfolio and its significant items include books, periodicals, online media, exhibitions, research reports etc. Why Is My Sales Force Automation System Failing 2 Case Study Analysis has actually ended up being a specialized info provider and a large extensive Science and Innovation publishing company through the integration of print media, audio-visual media and the network media.
Important Concerns
Although, Why Is My Sales Force Automation System Failing 2 Case Study Analysis has spent its 60 years journey smoothly, being an effective publishing house, however, the altering macro market patterns and forces bring particular difficulties to the publishing market in basic and CMP in specific. These elements include;
• Entryway of the new publishing companies in the market.
• Decreasing development of the publishing market.
• Market saturation.
• Introduction of digital publishing strategies
• Enhancement of science and innovation.
The improvement of the macro markets have raised numerous concerns to the management at CPM that what could be the future of CMP in this scenario? Do the long important experience, technical resources and the abilities of the business could be used to strive for the future advancement unceasingly? How could the company sustain its long term competitive position in future?
Situational Analysis
Internal Analysis
SWOT Analysis
Strengths
Why Is My Sales Force Automation System Failing 2 Case Study Help has specific strengths that can be utilized to lower the threats, get rid of the weakness and get the chances. Strengths of CMP are offered as follows;
• The long term experience of Why Is My Sales Force Automation System Failing 2 Case Study Help in the publishing market i.e. 60 years permits the company to supply high quality items at a lower expense using its previous experiences.
• The technical resources and capabilities produced by its effective journey offer a competitive benefit to CMP.
• Huge item portfolioof CMP helps it to diversify its threat and offer high value to its consumers.
• Strong financial position allows the company to consider numerous development chances with no fear of raising fund externally.
Weak points
Together with the strengths, the business has particular weaknesses which might increase constraints for the business in executing its advancement program. The weaknesses of Why Is My Sales Force Automation System Failing 2 Case Study Analysis are provided as follows;
• Despite of being a science and technology publishing company, the company still has standard methods ofpublishing which are not compatible with the growing technological shift.
• CMP extremely relies over the Chinese markets for its development. It should propose particular growth plans to prevent its dependence over the Chinese markets to accomplish long term growth.
Opportunities
The growth of the publishing industry is declining because 2008, affecting Why Is My Sales Force Automation System Failing 2 Case Study Help as well, but the development might be revived by availing particular chances presented in the market. The marketplace opportunities for CMP include;
• The company might likewise present Digital Publishing by utilizing its long term technical experience and a strong client recognition in the market.
• CMP could consider a development program through the growth towards foreign markets in order to lower its reliance over Chinese markets by utilizing its huge funds.
Threats
The altering macro trends in the market and increasing competitors in the publishing industry has actually postured specific hazards to Why Is My Sales Force Automation System Failing 2 Case Study Solution consisting of;( Gurel, 2017).
• Introduction of digital publishing i.e. virtual libraries could cause decreasing market share of Why Is My Sales Force Automation System Failing 2 Case Study Solution due to the consumer shift towards virtual libraries.
• The presence of a great deal of competitors in the publishing market increase the danger for CMP to lose its competitive position in the market, as rivals can gain a strong consumer base by using specific techniques like aggressive promo, quality products, and so on
• Entryway of new publishing companies in the market together with existence of high competitors increases the hazard of losing the customer base.
Monetary Analysis.
The business has a quite competitive monetary efficiency. Due to absence of data, the financial ratios of CMP could not be determined. The overall financial performance of the business could be examined by using the charts provided in the case Appendices. It could be evaluated from the Appendix III that the yearly total incomes of CMP during the duration 2000-2012 are growing at a high development rate, showing that the annual need of the items of Why Is My Sales Force Automation System Failing 2 Case Study Help is growing and the business is rather efficient in bring in a large number of customers at a prospective price.
In addition to it, the second chart which reveals the annual development in the Why Is My Sales Force Automation System Failing 2 Case Study Solution overall possessions, reveals that the company is quite effective in including worth to its possessions through its revenues. The growth in assets reveals that the total worth of the firm is also increasing with increasing the total earnings. (Unknown, 2013).
Another financial analysis of the business utilizing the provided data could be the analysis relating to the distribution of total incomes of the company. Huge part of the profits of CMP originates from the sales of its published books i.e. 64% as shown in the Case Appendix V. The company could move towards other company segments with a potential growth to attain its future advancement goal.
PESTEL Analysis
PESTEL analysis could be performed to discover the numerous external forces affecting the performance of the business and the recent trends in the external environment of the business. A brief PESTEL analysis of the company is provided as follows; (Alanzi, 2018).
Political.
As the publishing sector could have a substantial effect on the frame of mind of the people about the communist ideology of the government, for that reason, the publishing sector is extremely monitored and directed by the Promotion Department of the Communist Party of China. It could be said that the total political forces affecting CMP organisation are high. The government policies concerning the publishing sector are likewise increasing with the passage of time.
Affordable.
Financial forces affecting the publishing sector in general and the Why Is My Sales Force Automation System Failing 2 Case Study Solution in particular includesthe prices of paper, the income level of consumers, the inflation rate, and the overall GDP development of the nation. All these forces integrate impact the demand for the publishing market. Together with it, the economic policies connected to the import of books impact the overall organisation at CPM. However, China's financial conditions are rather beneficial for CMP with high GDP growth and customer income level.
Social and Demographical.
The customer choices are shifting towards digital publishing rather than the standard was of publishing. In this regard, CMP ought to focus on digital publishing to meet the changing customer choices.
Technological.
Technological forces affecting the CMP consist of the technological advancement in the reading techniques and so on. Enhancement of science and innovation along with the increase of digital publishing might reduce the demand for the CMP items, if certain actions would not be taken soon.
Environmental.
Environmental forces impacting Why Is My Sales Force Automation System Failing 2 Case Study Solution includes the concerns of ecological neighborhoods over the usage of paper in publishing books. The paper used in the books while publishing is needed to be non reusable and the ink utilized while publishing needs to not be harmful for the environment.
Legal.
Legal regulations for the publishing sector at whole are high. Publishing Ordinance 1997 requires the publishers to be authorized first by the Federal government to be gone into in the publishing market.
Industry Analysis (Porter's Five Forces Model).
Porter's 5 Forces Design might be utilized to analyze the attractiveness of the publishing industry China. A short analysis of the Porter's 5 Forces is given as follows;.
Threat of New Entrants.
Risks of brand-new entrants in the Chinese Publishing Industry is moderate. The prospective growth in the market tends to draw in brand-new entrants to the publishing industry. However, the existence of intense competitors and the requirement of substantial capital tends to demotivate new entrants to enter in the marketplace.
Risk of Replacement.
Risk of Replacement is high for the Chinese Publishing Market. The substitute products for the published files is the documents provided in the virtual libraries on particular sites. The changing consumer preferences towards digital learning increase the risk of alternative for the market.
Competitive Rivalry.
Competitive rivalry in the publishing market is high. The existence of large number of customers in the Chinese Publishing Industry like CIP, PTP etc. tends to produce high competitive rivalry for CMP. Along with it, brand-new entrants are also participating in the marketplace increasing the competitors for CMP.
Bargaining Power of Provider.
The major suppliers of the Why Is My Sales Force Automation System Failing 2 Case Study Analysis include the providers of the paper for releasing documents. As CMP is the biggest publisher in the Chinese Publishing Market, for that reason the total bargaining power of provider for CMP is low.
Bargaining Power of Purchaser.
Bargaining power of buyer in the publishing market is high. Due to the presence of a a great deal of publishers in the Chinese market and the marketplace saturation, the buyers needs high quality files at competitive costs.
Competitors Analysis.
CMP runs in an extremely competitive industry with the presence of large number of rivals. The business has a competitive position in the market with the highest market share in the Chinese publishing market. Significant rivals of Why Is My Sales Force Automation System Failing 2 Case Study Solution consist of;.
• Chemical Industry Press (CIP).
• Posts and telecommunication Press (PTP).
Chemical Industry Press (CIP).
CIP acts as a hazard for CMP as it could wean its market share due to its long term competitive background. CIP is focused on digital publishing and might wean the market share of CMP quickly in the current market situation.
Posts and telecommunication Press (PTP).
Another close rival of CMP is PTP. It was also established in the exact same period as CMP and CIP. It ranks 6th in the state-owned publishers in regards to company scale. It is likewise among the popular players in the publishing industry with an annual total incomes of RMB 550 million in 2010.
Alternatives
Alternative-1: Broaden towards New Markets
Pros
• Decreasing dependence over the Chinese markets.
• Increasing number of Consumers
• Development opportunities.
• Avoiding the impact of market saturation in the Chinese publishing market.
Cons
• Usage of prospective resources in expansion.
• Risk of failure in new markets.
• Time consuming.
Alernative-2: Introduce Digital Publishing
Pros
• Sustaining consumer base.
• Approaching new markets.
• Easy to present utilizing existing capabilities.
• Low danger of Failure.
• Low requirement for funds.
• Increased item portfolio supplies high value to customers.
Cons
• Competition in the market by CIP, who has prior concentrate on the digital publishing.
• Shift of focus from the core service segments to the new one can lead the company to lose demand of its products in the market.
Suggestions
As the choices are moving towards digital publishing and the business need an instant option to prevent the declining industry development. The company might also think about the expansion program after the success of its digital publishing program.
Application
In order to present digital publishing in its item portfolio, the company ought to initially gathers the data related to the consumer demand, the prospective markets, the federal government regulations and the information related to the competitors provided in the market. If the initial offering proves a success, the business needs to go for the other markets. In this method the business would be able to implement its digital publishing program.
Conclusion
The growth of the publishing market is decreasing since 2008, revealing a danger to the business's long term presence, however the situation can be controlled by considering an advancement strategy in the future. The company could think about presenting digital publishingin its existing market to execute its advancement program at immediate basis and to prevent the threat of failure for entryway in the brand-new markets.
