Women And Children First On The Titanic Case Study Solution and Analysis
Introduction
Women And Children First On The Titanic Case Study Analysis is the largest publishing company with a greatest market share in the China's book retail market. CMP has actually become a specialized info company and a big detailed Science and Technology publishing company through the integration of print media, audio-visual media and the network media.
Important Concerns
Although, Women And Children First On The Titanic Case Study Help has actually spent its 60 years journey smoothly, being a successful publishing house, however, the changing macro market trends and forces bring particular difficulties to the publishing market in general and CMP in particular. These aspects consist of;
• Entrance of the new publishing firms in the industry.
• Decreasing development of the publishing market.
• Market saturation.
• Intro of digital publishing strategies
• Improvement of science and technology.
The improvement of the macro markets have raised several concerns to the management at CPM that what could be the future of CMP in this scenario? Do the long valuable experience, technical resources and the abilities of the business could be made use of to strive for the future advancement unceasingly? How could the business sustain its long term competitive position in future?
Situational Analysis
Internal Analysis
SWOT Analysis
Strengths
Women And Children First On The Titanic Case Study Help has certain strengths that can be utilized to lower the dangers, overcome the weak point and obtain the opportunities. Strengths of CMP are offered as follows;
• The long term experience of Women And Children First On The Titanic Case Study Help in the publishing industry i.e. 60 years permits the company to offer high quality items at a lower cost using its prior experiences.
• The technical resources and abilities produced by its successful journey offer a competitive benefit to CMP.
• Large item portfolioof CMP helps it to diversify its danger and offer high value to its consumers.
• Strong financial position enables the business to consider numerous advancement opportunities with no worry of raising fund externally.
Weaknesses
Together with the strengths, the business has particular weaknesses which could increase constraints for the business in implementing its development program. The weaknesses of Women And Children First On The Titanic Case Study Help are given as follows;
• Despite of being a science and technology publishing company, the company still has standard ways ofpublishing which are not suitable with the growing technological shift.
• CMP highly relies over the Chinese markets for its growth. It must propose specific expansion strategies to prevent its dependence over the Chinese markets to attain long term development.
Opportunities
The growth of the publishing market is decreasing considering that 2008, affecting Women And Children First On The Titanic Case Study Help as well, but the growth might be revived by availing specific chances provided in the market. The marketplace opportunities for CMP include;
• The business might also introduce Digital Publishing by utilizing its long term technical experience and a strong customer recognition in the market.
• CMP could think about an advancement program through the expansion towards foreign markets in order to minimize its reliance over Chinese markets by utilizing its huge financial resources.
Hazards
The changing macro patterns in the market and increasing competitors in the publishing market has postured certain hazards to Women And Children First On The Titanic Case Study Help consisting of;( Gurel, 2017).
• Introduction of digital publishing i.e. digital libraries could cause declining market share of Women And Children First On The Titanic Case Study Help due to the consumer shift towards digital libraries.
• The existence of a great deal of rivals in the publishing market increase the hazard for CMP to lose its competitive position in the market, as rivals can get a strong consumer base by utilizing specific methods like aggressive promotion, quality products, etc.
• Entryway of brand-new publishing companies in the industry along with presence of high competitors increases the danger of losing the customer base.
Financial Analysis.
The company has a rather competitive financial performance. Due to absence of data, the financial ratios of CMP could not be determined. The general monetary efficiency of the company could be analyzed by utilizing the graphs given in the case Appendices. It could be analyzed from the Appendix III that the annual overall revenues of CMP during the duration 2000-2012 are growing at a high growth rate, showing that the annual demand of the items of Women And Children First On The Titanic Case Study Help is growing and the company is quite efficient in attracting a large number of clients at a possible cost.
Together with it, the second chart which reveals the annual development in the Women And Children First On The Titanic Case Study Help overall properties, reveals that the company is quite effective in including value to its possessions through its profits. The development in properties shows that the overall value of the company is likewise increasing with increasing the total profits. (Unidentified, 2013).
Another financial analysis of the company using the offered data could be the analysis concerning the circulation of overall incomes of the business. Huge part of the profits of CMP originates from the sales of its released books i.e. 64% as displayed in the Case Appendix V. The company could move towards other organisation sections with a prospective development to achieve its future advancement objective.
PESTEL Analysis
PESTEL analysis could be performed to find out the various external forces affecting the performance of the business and the recent trends in the external environment of the company. A brief PESTEL analysis of the business is given as follows; (Alanzi, 2018).
Political.
As the publishing sector could have a significant effect on the state of mind of individuals about the communist ideology of the government, for that reason, the publishing sector is extremely supervised and directed by the Promotion Department of the Communist Party of China. It could be stated that the total political forces impacting CMP service are high. The government policies concerning the publishing sector are likewise increasing with the passage of time.
Affordable.
Financial forces affecting the publishing sector in general and the CMP in particular includesthe prices of paper, the income level of consumers, the inflation rate, and the overall GDP growth of the nation. All these forces combine effect the demand for the publishing market.
Social and Demographical.
Social and demographical forces include the population development, the consumer's preferences towards checking out informative products etc. China has the greatest population in the world with a high population growth, revealing the increasing variety of customers of the Women And Children First On The Titanic Case Study Solution. The customer choices are moving towards digital publishing rather than the traditional was of publishing. In this regard, CMP needs to concentrate on digital publishing to fulfill the altering consumer choices.
Technological.
Technological forces affecting the CMP consist of the technological development in the reading methods and so on. Improvement of science and technology along with the increase of digital publishing might minimize the demand for the CMP items, if certain actions would not be taken soon.
Environmental.
Environmental forces affecting Women And Children First On The Titanic Case Study Help consists of the issues of ecological neighborhoods over the usage of paper in publishing books. The paper used in the books while publishing is needed to be disposable and the ink used while publishing must not be damaging for the environment.
Legal.
Legal guidelines for the publishing sector at whole are high. Publishing Ordinance 1997 requires the publishers to be approved initially by the Federal government to be gone into in the publishing market.
Market Analysis (Porter's Five Forces Design).
Porter's Five Forces Model might be used to analyze the appearance of the publishing industry China. A quick analysis of the Porter's Five Forces is provided as follows;.
Threat of New Entrants.
Threats of new entrants in the Chinese Publishing Market is moderate. The prospective growth in the industry tends to draw in new entrants to the publishing industry. The presence of extreme competition and the requirement of huge capital tends to demotivate new entrants to go into in the market.
Risk of Substitution.
Threat of Replacement is high for the Chinese Publishing Industry. The alternative items for the released documents is the documents presented in the digital libraries on certain sites. The changing consumer preferences towards digital knowing increase the danger of alternative for the industry.
Competitive Competition.
Competitive competition in the publishing industry is high. The presence of a great deal of consumers in the Chinese Publishing Market like CIP, PTP and so on tends to produce high competitive rivalry for CMP. Along with it, new entrants are likewise entering into the market increasing the competition for CMP.
Bargaining Power of Provider.
The significant suppliers of the Women And Children First On The Titanic Case Study Help consist of the suppliers of the paper for releasing files. As CMP is the largest publisher in the Chinese Publishing Market, for that reason the general bargaining power of provider for CMP is low.
Bargaining Power of Purchaser.
Haggling power of buyer in the publishing industry is high. Due to the existence of a a great deal of publishers in the Chinese market and the marketplace saturation, the purchasers requires high quality documents at competitive rates.
Rivals Analysis.
CMP operates in a highly competitive market with the presence of a great deal of competitors. Nevertheless, the business has a competitive position in the market with the highest market share in the Chinese publishing market. Major rivals of Women And Children First On The Titanic Case Study Solution consist of;.
• Chemical Market Press (CIP).
• Posts and telecommunication Press (PTP).
Chemical Industry Press (CIP).
CIPis among the close rivals of CMP. Established in the very same duration, CIP releases comparable type of books. For a large time period, CIP held the biggest market share, and still ranks 3rd and second in various market sections, with a significant focus on academic publications. CIP acts as a threat for CMP as it could wean its market share due to its long term competitive background. CIP is focused on digital publishing and might wean the market share of Women And Children First On The Titanic Case Study Help easily in the existing market scenario.
Posts and telecommunication Press (PTP).
Another close competitor of CMP is PTP. It was also founded in the same period as CMP and CIP. It ranks sixth in the state-owned publishers in terms of organisation scale. It is likewise one of the prominent players in the publishing market with an annual overall revenues of RMB 550 million in 2010.
Alternatives
Alternative-1: Expand towards New Markets
Pros
• Reducing reliance over the Chinese markets.
• Increasing number of Consumers
• Development opportunities.
• Preventing the impact of market saturation in the Chinese publishing industry.
Cons
• Usage of potential resources in growth.
• Danger of failure in brand-new markets.
• Time consuming.
Alernative-2: Present Digital Publishing
Pros
• Sustaining consumer base.
• Approaching brand-new markets.
• Easy to present utilizing existing abilities.
• Low threat of Failure.
• Low requirement for funds.
• Increased product portfolio provides high value to clients.
Cons
• Competition in the market by CIP, who has prior focus on the digital publishing.
• Shift of focus from the core organisation sections to the brand-new one can lead the company to lose need of its products in the market.
Recommendations
With the deep analysis of the external and internal environment of the business along with the industry analysis and the competitor analysis, Alternative 2 is suggested to CMP to achieve its future development. As the preferences are shifting towards digital publishing and the company require an immediate solution to avoid the decreasing industry development. Introduction of digital publishing could show to be an instant option with low amount of risk for the business. The business could also think about the expansion program after the success of its digital publishing program.
Implementation
In order to introduce digital publishing in its item portfolio, the company ought to initially gathers the data related to the consumer demand, the prospective markets, the federal government policies and the information related to the rivals provided in the market. If the preliminary offering proves a success, the business should go for the other markets. In this method the company would be able to implement its digital publishing program.
Conclusion
The growth of the publishing industry is declining given that 2008, revealing a risk to the company's long term presence, however the scenario can be controlled by thinking about an advancement plan in the future. The company might consider presenting digital publishingin its existing market to implement its advancement program at instant basis and to avoid the danger of failure for entryway in the brand-new markets.
