Womens Tennis Association In Asia But Where A 2 Case Study Solution and Analysis
Intro
Womens Tennis Association In Asia But Where A 2 Case Study Help is the largest publishing company with a highest market share in the China's book retail market. CMP provides a number of services including; collecting info, processing info and interaction services. Major service sections of the business include; books, periodicals, consultancy and circulation. The company has a large item portfolio and its major items include books, regulars, online media, exhibitions, research reports and so on. Womens Tennis Association In Asia But Where A 2 Case Study Help has ended up being a specialized info provider and a big thorough Science and Innovation publishing company through the combination of print media, audio-visual media and the network media.
Crucial Concerns
Although, Womens Tennis Association In Asia But Where A 2 Case Study Help has actually spent its 60 years journey efficiently, being a successful publishing home, nevertheless, the altering macro market trends and forces bring specific difficulties to the publishing industry in basic and CMP in particular. These factors include;
• Entryway of the new publishing companies in the industry.
• Decreasing development of the publishing market.
• Market saturation.
• Introduction of digital publishing methods
• Improvement of science and technology.
The transformation of the macro markets have raised several questions to the management at CPM that what could be the future of CMP in this circumstance? Do the long valuable experience, technical resources and the capabilities of the company could be utilized to pursue the future development unceasingly? How could the business sustain its long term competitive position in future?
Situational Analysis
Internal Analysis
SWOT Analysis
Strengths
Womens Tennis Association In Asia But Where A 2 Case Study Analysis has specific strengths that can be utilized to reduce the hazards, conquer the weak point and avail the chances. Strengths of CMP are offered as follows;
• The long term experience of Womens Tennis Association In Asia But Where A 2 Case Study Help in the publishing market i.e. 60 years enables the company to provide high quality items at a lower expense utilizing its previous experiences.
• The technical resources and abilities created by its successful journey provide a competitive advantage to CMP.
• Huge product portfolioof CMP helps it to diversify its threat and supply high value to its customers.
• Strong monetary position enables the company to consider several development chances with no fear of raising fund externally.
Weaknesses
In addition to the strengths, the company has particular weak points which could increase restrictions for the company in executing its development program. The weak points of Womens Tennis Association In Asia But Where A 2 Case Study Solution are provided as follows;
• Despite of being a science and technology publishing firm, the business still has conventional methods ofpublishing which are not suitable with the growing technological shift.
• CMP extremely relies over the Chinese markets for its growth. It should propose particular growth plans to prevent its reliance over the Chinese markets to accomplish long term growth.
Opportunities
The development of the publishing industry is declining considering that 2008, impacting Womens Tennis Association In Asia But Where A 2 Case Study Help as well, however the development could be restored by availing specific chances provided in the market. The market opportunities for CMP consist of;
• The company could also present Digital Publishing by utilizing its long term technical experience and a strong consumer acknowledgment in the market.
• CMP might consider a development program through the expansion towards foreign markets in order to lower its reliance over Chinese markets by utilizing its vast funds.
Dangers
The changing macro trends in the market and increasing competition in the publishing market has actually positioned specific risks to Womens Tennis Association In Asia But Where A 2 Case Study Help including;( Gurel, 2017).
• Introduction of digital publishing i.e. digital libraries could lead to decreasing market share of Womens Tennis Association In Asia But Where A 2 Case Study Help due to the consumer shift towards virtual libraries.
• The existence of a great deal of competitors in the publishing industry increase the danger for CMP to lose its competitive position in the market, as rivals can acquire a strong customer base by using particular techniques like aggressive promo, quality items, etc.
• Entrance of new publishing firms in the industry together with existence of high competitors increases the risk of losing the consumer base.
Financial Analysis.
The company has a rather competitive monetary performance. Due to lack of information, the monetary ratios of CMP could not be determined. The total monetary efficiency of the company could be evaluated by using the charts given in the case Appendices. It could be analyzed from the Appendix III that the yearly total incomes of CMP during the period 2000-2012 are growing at a high growth rate, revealing that the yearly need of the products of Womens Tennis Association In Asia But Where A 2 Case Study Help is growing and the company is rather efficient in drawing in a a great deal of consumers at a possible cost.
In addition to it, the second chart which shows the annual growth in the Womens Tennis Association In Asia But Where A 2 Case Study Solution overall possessions, shows that the business is rather effective in adding value to its possessions through its incomes. The growth in assets reveals that the overall worth of the firm is also increasing with increasing the total revenues. (Unknown, 2013).
Another monetary analysis of the company utilizing the provided data could be the analysis relating to the distribution of overall revenues of the business. Huge part of the profits of CMP comes from the sales of its published books i.e. 64% as shown in the Case Appendix V. The business might move towards other organisation sectors with a possible growth to attain its future advancement objective.
PESTEL Analysis
PESTEL analysis could be conducted to find out the numerous external forces impacting the performance of the business and the recent trends in the external environment of the company. A short PESTEL analysis of the company is provided as follows; (Alanzi, 2018).
Political.
As the publishing sector might have a significant influence on the mindset of the people about the communist ideology of the federal government, for that reason, the publishing sector is highly supervised and guided by the Promotion Department of the Communist Celebration of China. It could be said that the overall political forces affecting CMP service are high. The government policies concerning the publishing sector are also increasing with the passage of time.
Affordable.
Economic forces affecting the publishing sector in basic and the CMP in specific includesthe prices of paper, the income level of consumers, the inflation rate, and the general GDP development of the nation. All these forces integrate impact the need for the publishing market.
Social and Demographical.
The customer preferences are moving towards digital publishing rather than the conventional was of publishing. In this regard, CMP should focus on digital publishing to satisfy the changing consumer choices.
Technological.
Technological forces affecting the CMP include the technological development in the reading techniques and so on. Enhancement of science and innovation in addition to the rise of digital publishing could lower the need for the CMP products, if specific actions would not be taken quickly.
Environmental.
Environmental forces impacting Womens Tennis Association In Asia But Where A 2 Case Study Analysis consists of the concerns of environmental communities over the use of paper in publishing books. The paper used in the books while publishing is needed to be disposable and the ink used while publishing should not be hazardous for the environment.
Legal.
Legal regulations for the publishing sector at whole are high. The legal policies relating to the publishing sector is controlled by the General Administration of Press and Publication. Publishing Regulation 1997 needs the publishers to be approved initially by the Government to be gone into in the publishing market. The regulation prohibits direct involvement of foreign entities and people in the publishing sector.
Market Analysis (Porter's 5 Forces Design).
Porter's Five Forces Model might be used to evaluate the appearance of the publishing industry China. A quick analysis of the Porter's 5 Forces is offered as follows;.
Hazard of New Entrants.
Risks of new entrants in the Chinese Publishing Market is moderate. The potential growth in the market tends to bring in brand-new entrants to the publishing market. The existence of intense competition and the requirement of big capital tends to demotivate new entrants to go into in the market.
Risk of Substitution.
Hazard of Replacement is high for the Chinese Publishing Industry. The substitute items for the released documents is the documents presented in the digital libraries on certain websites. The changing consumer preferences towards digital knowing increase the risk of alternative for the industry.
Competitive Rivalry.
Competitive rivalry in the publishing industry is high. The presence of a great deal of consumers in the Chinese Publishing Market like CIP, PTP etc. tends to produce high competitive competition for CMP. In addition to it, brand-new entrants are also participating in the marketplace increasing the competition for CMP.
Bargaining Power of Provider.
The significant providers of the Womens Tennis Association In Asia But Where A 2 Case Study Help consist of the suppliers of the paper for publishing files. As CMP is the biggest publisher in the Chinese Publishing Market, for that reason the overall bargaining power of supplier for CMP is low.
Bargaining Power of Buyer.
Bargaining power of buyer in the publishing industry is high. Due to the presence of a large number of publishers in the Chinese market and the marketplace saturation, the buyers needs high quality documents at competitive costs.
Competitors Analysis.
CMP operates in an extremely competitive industry with the presence of a great deal of competitors. The business has a competitive position in the market with the highest market share in the Chinese publishing market. Major rivals of Womens Tennis Association In Asia But Where A 2 Case Study Help include;.
• Chemical Industry Press (CIP).
• Posts and telecommunication Press (PTP).
Chemical Market Press (CIP).
CIP acts as a danger for CMP as it could wean its market share due to its long term competitive background. CIP is focused on digital publishing and might wean the market share of CMP easily in the existing market scenario.
Posts and telecommunication Press (PTP).
It was also established in the exact same period as Womens Tennis Association In Asia But Where A 2 Case Study Help and CIP. It is likewise one of the popular players in the publishing market with an annual overall revenues of RMB 550 million in 2010.
Alternatives
Alternative-1: Expand towards New Markets
Pros
• Decreasing reliance over the Chinese markets.
• Increasing number of Clients
• Development chances.
• Preventing the impact of market saturation in the Chinese publishing industry.
Cons
• Use of potential resources in growth.
• Threat of failure in new markets.
• Time consuming.
Alernative-2: Introduce Digital Publishing
Pros
• Sustaining customer base.
• Approaching brand-new markets.
• Easy to introduce utilizing existing capabilities.
• Low risk of Failure.
• Low requirement for funds.
• Increased product portfolio supplies high value to clients.
Cons
• Competition in the market by CIP, who has prior focus on the digital publishing.
• Shift of focus from the core service segments to the new one can lead the business to lose demand of its products in the market.
Suggestions
As the choices are moving towards digital publishing and the business need an immediate solution to avoid the decreasing market growth. The business might also think about the expansion program after the success of its digital publishing program.
Application
In order to introduce digital publishing in its item portfolio, the company ought to first gathers the information connected to the customer need, the potential markets, the government regulations and the information connected to the competitors presented in the market. After that, the business ought to decide one potential segment for its preliminary offering. It ought to collect research study that how it could differentiate its digital publishing from the existing competitors' products. The actions above the company need to go for the preliminary offering. The company must go for the other markets if the initial offering proves a success. In this method the company would be able to implement its digital publishing program.
Conclusion
Although, the development of the publishing market is decreasing given that 2008, showing a hazard to the company's long term presence, but the scenario can be controlled by considering an advancement plan in the future. The business could consider presenting digital publishingin its existing market to execute its advancement program at instant basis and to avoid the risk of failure for entryway in the new markets.
