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Yanzhou Bids For Felix Resources Case Study Solution and Analysis


Introduction

Yanzhou Bids For Felix Resources Case Study Analysis is the largest publishing company with a greatest market share in the China's book retail market. CMP supplies a number of services consisting of; gathering details, processing information and interaction services. Significant service sections of the business consist of; books, regulars, consultancy and circulation. The company has a vast product portfolio and its major products include books, regulars, online media, exhibits, research study reports etc. Yanzhou Bids For Felix Resources Case Study Help has actually become a specialized info service provider and a big comprehensive Science and Innovation publishing business through the combination of print media, audio-visual media and the network media.

Crucial Problems

Although, Yanzhou Bids For Felix Resources Case Study Help has actually invested its 60 years journey efficiently, being an effective publishing home, however, the changing macro market trends and forces bring certain challenges to the publishing industry in general and CMP in specific. These elements consist of;

• Entryway of the brand-new publishing firms in the market.
• Declining growth of the publishing market.
• Market saturation.
• Intro of digital publishing techniques
• Enhancement of science and technology.
Executive Summary
The change of the macro markets have raised a number of questions to the management at CPM that what could be the future of CMP in this circumstance? Do the long valuable experience, technical resources and the capabilities of the business could be used to strive for the future development unceasingly? How could the business sustain its long term competitive position in future?

Situational Analysis
Internal Analysis
SWOT Analysis
Strengths


Yanzhou Bids For Felix Resources Case Study Solution has specific strengths that can be used to lower the hazards, overcome the weak point and avail the opportunities. Strengths of CMP are provided as follows;

• The long term experience of Yanzhou Bids For Felix Resources Case Study Help in the publishing industry i.e. 60 years allows the business to supply high quality products at a lower expense using its previous experiences.
• The technical resources and capabilities created by its effective journey provide a competitive advantage to CMP.
• Vast item portfolioof CMP assists it to diversify its danger and provide high worth to its clients.
• Strong financial position permits the business to think about several advancement opportunities without any fear of raising fund externally.

Weaknesses

Along with the strengths, the company has certain weaknesses which might increase restrictions for the business in implementing its advancement program. The weaknesses of Yanzhou Bids For Felix Resources Case Study Solution are given as follows;

• Despite of being a science and innovation publishing company, the company still has standard methods ofpublishing which are not compatible with the growing technological shift.
• CMP extremely relies over the Chinese markets for its development. It must propose particular growth strategies to avoid its reliance over the Chinese markets to attain long term growth.
Porter's 5 Forces Analysis
Opportunities

The growth of the publishing market is decreasing since 2008, impacting Yanzhou Bids For Felix Resources Case Study Solution as well, however the growth could be restored by availing specific opportunities provided in the market. The marketplace opportunities for CMP include;

• The company could likewise introduce Digital Publishing by using its long term technical experience and a strong consumer acknowledgment in the market.
• CMP could think about an advancement program through the expansion towards foreign markets in order to reduce its dependence over Chinese markets by using its large funds.

Hazards

The changing macro patterns in the market and increasing competitors in the publishing market has positioned certain threats to Yanzhou Bids For Felix Resources Case Study Help including;( Gurel, 2017).

• Introduction of digital publishing i.e. virtual libraries could cause decreasing market share of Yanzhou Bids For Felix Resources Case Study Analysis due to the consumer shift towards virtual libraries.
• The existence of large number of rivals in the publishing industry increase the risk for CMP to lose its competitive position in the market, as competitors can get a strong customer base by using particular techniques like aggressive promotion, quality products, and so on
• Entrance of brand-new publishing companies in the market along with existence of high competition increases the danger of losing the customer base.

Financial Analysis.
Swot Analysis
The company has a rather competitive monetary efficiency. Due to lack of data, the monetary ratios of CMP could not be calculated. Nevertheless, the general financial efficiency of the company could be examined by utilizing the graphs given in the case Appendices. It could be examined from the Appendix III that the annual total revenues of CMP during the period 2000-2012 are growing at a high growth rate, showing that the annual need of the items of Yanzhou Bids For Felix Resources Case Study Help is growing and the company is rather effective in bring in a a great deal of clients at a possible price.

Together with it, the 2nd graph which shows the annual growth in the Yanzhou Bids For Felix Resources Case Study Solution overall assets, reveals that the business is rather effective in adding worth to its assets through its earnings. The growth in assets reveals that the overall worth of the company is likewise increasing with increasing the overall earnings. (Unknown, 2013).

Another monetary analysis of the company utilizing the provided information might be the analysis relating to the distribution of overall incomes of the business. Huge part of the incomes of CMP comes from the sales of its published books i.e. 64% as shown in the Case Appendix V. The business could move towards other business sections with a potential development to attain its future development objective.

PESTEL Analysis

PESTEL analysis might be carried out to find out the various external forces affecting the performance of the business and the current patterns in the external environment of the business. A brief PESTEL analysis of the company is provided as follows; (Alanzi, 2018).

Political.

As the publishing sector could have a considerable influence on the frame of mind of the people about the communist ideology of the federal government, for that reason, the publishing sector is highly monitored and assisted by the Publicity Department of the Communist Party of China. For that reason, it could be said that the overall political forces impacting Yanzhou Bids For Felix Resources Case Study Solution service are high. The government policies relating to the publishing sector are likewise increasing with the passage of time.

Economical.

Economic forces impacting the publishing sector in basic and the CMP in particular includesthe costs of paper, the earnings level of consumers, the inflation rate, and the general GDP growth of the nation. All these forces combine impact the need for the publishing market.

Social and Demographical.

The consumer choices are shifting towards digital publishing rather than the standard was of publishing. In this regard, CMP ought to focus on digital publishing to fulfill the altering consumer choices.

Technological.

Technological forces affecting the CMP include the technological advancement in the reading methods etc. Improvement of science and innovation along with the increase of digital publishing might lower the need for the CMP products, if certain actions would not be taken quickly.

Environmental.
Vrio Analysis
Environmental forces impacting Yanzhou Bids For Felix Resources Case Study Solution consists of the issues of environmental neighborhoods over the usage of paper in publishing books. The paper utilized in the books while publishing is needed to be non reusable and the ink used while publishing ought to not be damaging for the environment.

Legal.

Legal guidelines for the publishing sector at whole are high. The legal regulations relating to the publishing sector is controlled by the General Administration of Press and Publication. Publishing Regulation 1997 requires the publishers to be authorized first by the Government to be gone into in the publishing market. The regulation prohibits direct involvement of foreign entities and individuals in the publishing sector.

Market Analysis (Porter's Five Forces Model).

Porter's Five Forces Model could be utilized to analyze the attractiveness of the publishing market China. A short analysis of the Porter's 5 Forces is provided as follows;.

Risk of New Entrants.

Risks of brand-new entrants in the Chinese Publishing Market is moderate. The potential development in the industry tends to attract new entrants to the publishing industry. Nevertheless, the presence of intense competition and the requirement of substantial capital tends to demotivate brand-new entrants to go into in the market.

Risk of Replacement.

Risk of Replacement is high for the Chinese Publishing Industry. The alternative products for the published documents is the files presented in the digital libraries on specific websites. The altering customer preferences towards digital learning increase the threat of alternative for the market.

Competitive Rivalry.

Competitive rivalry in the publishing market is high. The existence of a great deal of consumers in the Chinese Publishing Market like CIP, PTP etc. tends to produce high competitive rivalry for CMP. Together with it, new entrants are also participating in the marketplace increasing the competition for CMP.

Bargaining Power of Supplier.

The significant providers of the Yanzhou Bids For Felix Resources Case Study Solution consist of the providers of the paper for releasing files. As CMP is the largest publisher in the Chinese Publishing Market, therefore the general bargaining power of provider for CMP is low.

Bargaining Power of Purchaser.

Bargaining power of purchaser in the publishing industry is high. Due to the presence of a a great deal of publishers in the Chinese market and the market saturation, the purchasers needs high quality files at competitive costs.

Competitors Analysis.

CMP runs in a highly competitive market with the existence of large number of rivals. The business has a competitive position in the market with the highest market share in the Chinese publishing market. Major competitors of Yanzhou Bids For Felix Resources Case Study Analysis include;.

• Chemical Industry Press (CIP).
• Posts and telecommunication Press (PTP).

Chemical Industry Press (CIP).

CIPis one of the close competitors of CMP. Established in the very same duration, CIP publishes comparable type of books. For a large period, CIP held the largest market share, and still ranks 2nd and third in different market sections, with a major focus on instructional publications. CIP acts as a danger for CMP as it could wean its market share due to its long term competitive background. CIP is focused on digital publishing and might wean the marketplace share of Yanzhou Bids For Felix Resources Case Study Help quickly in the existing market circumstance.

Posts and telecommunication Press (PTP).

It was likewise founded in the exact same duration as Yanzhou Bids For Felix Resources Case Study Analysis and CIP. It is also one of the popular players in the publishing industry with a yearly total revenues of RMB 550 million in 2010.

Alternatives

Alternative-1: Expand towards New Markets

Pros

• Minimizing reliance over the Chinese markets.
• Increasing number of Customers
• Growth opportunities.
• Preventing the effect of market saturation in the Chinese publishing industry.

Cons
Recommendations
• Use of possible resources in growth.
• Danger of failure in new markets.
• Time consuming.

Alernative-2: Present Digital Publishing

Pros

• Sustaining customer base.
• Approaching brand-new markets.
• Easy to present using existing capabilities.
• Low threat of Failure.
• Low requirement for funds.
• Increased item portfolio provides high worth to consumers.

Cons

• Competition in the market by CIP, who has prior focus on the digital publishing.
• Shift of focus from the core service sectors to the brand-new one can lead the company to lose need of its items in the market.

Recommendations

As the choices are moving towards digital publishing and the business require an immediate service to avoid the declining industry growth. The business could also think about the growth program after the success of its digital publishing program.

Execution

In order to present digital publishing in its item portfolio, the business needs to first gathers the data related to the consumer demand, the potential markets, the federal government policies and the data related to the competitors presented in the market. If the preliminary offering proves a success, the business must go for the other markets. In this method the company would be able to execute its digital publishing program.

Conclusion

Although, the development of the publishing market is declining considering that 2008, revealing a danger to the business's long term presence, but the circumstance can be controlled by thinking about an advancement plan in the future. The business might think about introducing digital publishingin its existing market to execute its development program at immediate basis and to prevent the risk of failure for entryway in the brand-new markets.

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