Yonyou 2013 2 Case Study Solution and Analysis
Introduction
Yonyou 2013 2 Case Study Help is the biggest publishing business with a highest market share in the China's book retail market. CMP has ended up being a specialized information service provider and a large thorough Science and Innovation publishing business through the integration of print media, audio-visual media and the network media.
Important Problems
Although, Yonyou 2013 2 Case Study Analysis has spent its 60 years journey efficiently, being a successful publishing house, nevertheless, the changing macro market trends and forces bring specific obstacles to the publishing industry in general and CMP in particular. These elements include;
• Entrance of the brand-new publishing companies in the market.
• Decreasing development of the publishing market.
• Market saturation.
• Introduction of digital publishing techniques
• Improvement of science and technology.
The improvement of the macro markets have raised a number of concerns to the management at CPM that what could be the future of CMP in this scenario? Do the long important experience, technical resources and the capabilities of the company could be made use of to strive for the future advancement unceasingly? How could the business sustain its long term competitive position in future?
Situational Analysis
Internal Analysis
SWOT Analysis
Strengths
Yonyou 2013 2 Case Study Help has particular strengths that can be used to lower the dangers, conquer the weakness and obtain the opportunities. Strengths of CMP are provided as follows;
• The long term experience of Yonyou 2013 2 Case Study Solution in the publishing industry i.e. 60 years allows the business to provide high quality items at a lower cost using its previous experiences.
• The technical resources and abilities generated by its successful journey provide a competitive advantage to CMP.
• Vast product portfolioof CMP assists it to diversify its risk and supply high value to its customers.
• Strong monetary position enables the business to think about a number of advancement opportunities with no fear of raising fund externally.
Weaknesses
In addition to the strengths, the company has particular weaknesses which could increase restrictions for the company in executing its advancement program. The weak points of Yonyou 2013 2 Case Study Analysis are offered as follows;
• Despite of being a science and innovation publishing company, the business still has standard methods ofpublishing which are not compatible with the growing technological shift.
• CMP highly relies over the Chinese markets for its development. It needs to propose particular growth strategies to avoid its dependence over the Chinese markets to accomplish long term development.
Opportunities
Although, the growth of the publishing industry is decreasing given that 2008, impacting Yonyou 2013 2 Case Study Help too, however the development could be revived by availing certain chances presented in the market. The marketplace opportunities for CMP consist of;
• The company could likewise present Digital Publishing by using its long term technical experience and a strong consumer recognition in the market.
• CMP could think about an advancement program through the growth towards foreign markets in order to minimize its reliance over Chinese markets by utilizing its huge funds.
Risks
The changing macro patterns in the market and increasing competition in the publishing industry has actually postured certain threats to Yonyou 2013 2 Case Study Solution including;( Gurel, 2017).
• Intro of digital publishing i.e. virtual libraries might result in decreasing market share of Yonyou 2013 2 Case Study Solution due to the consumer shift towards virtual libraries.
• The presence of a great deal of rivals in the publishing industry increase the risk for CMP to lose its competitive position in the market, as rivals can gain a strong consumer base by using certain strategies like aggressive promotion, quality products, and so on
• Entryway of brand-new publishing companies in the market together with presence of high competitors increases the threat of losing the client base.
Financial Analysis.
The business has a rather competitive monetary efficiency. Due to lack of data, the monetary ratios of CMP might not be computed. Nevertheless, the overall monetary efficiency of the business could be evaluated by utilizing the charts given in the case Appendices. It might be analyzed from the Appendix III that the annual total profits of CMP throughout the duration 2000-2012 are growing at a high development rate, showing that the yearly need of the products of Yonyou 2013 2 Case Study Analysis is growing and the company is quite efficient in bring in a a great deal of clients at a possible rate.
In addition to it, the 2nd graph which reveals the annual development in the Yonyou 2013 2 Case Study Solution overall possessions, shows that the company is rather efficient in including value to its assets through its profits. The growth in assets shows that the total worth of the company is likewise increasing with increasing the total profits. (Unidentified, 2013).
Another monetary analysis of the business using the provided data might be the analysis regarding the circulation of total earnings of the company. Huge part of the revenues of CMP originates from the sales of its published books i.e. 64% as shown in the Case Appendix V. The business could move towards other company sections with a prospective growth to attain its future advancement objective.
PESTEL Analysis
PESTEL analysis might be performed to find out the different external forces affecting the efficiency of the business and the recent trends in the external environment of the business. A short PESTEL analysis of the business is given as follows; (Alanzi, 2018).
Political.
As the publishing sector might have a considerable impact on the mindset of individuals about the communist ideology of the federal government, therefore, the publishing sector is extremely monitored and assisted by the Promotion Department of the Communist Celebration of China. Therefore, it might be said that the total political forces affecting Yonyou 2013 2 Case Study Solution service are high. The federal government policies relating to the publishing sector are also increasing with the passage of time.
Cost-effective.
Economic forces impacting the publishing sector in general and the CMP in specific includesthe costs of paper, the earnings level of customers, the inflation rate, and the overall GDP growth of the nation. All these forces integrate effect the demand for the publishing market.
Social and Demographical.
Social and demographical forces consist of the population growth, the customer's choices towards checking out helpful materials etc. China has the highest population on the planet with a high population development, revealing the increasing number of customers of the Yonyou 2013 2 Case Study Analysis. The customer choices are shifting towards digital publishing rather than the conventional was of publishing. In this regard, CMP needs to concentrate on digital publishing to fulfill the changing customer choices.
Technological.
Technological forces impacting the CMP include the technological advancement in the reading strategies and so on. Improvement of science and technology in addition to the rise of digital publishing might minimize the need for the CMP products, if specific actions would not be taken quickly.
Environmental.
Ecological forces affecting Yonyou 2013 2 Case Study Analysis includes the issues of environmental neighborhoods over the usage of paper in publishing books. The paper utilized in the books while publishing is required to be disposable and the ink utilized while publishing needs to not be harmful for the environment.
Legal.
Legal regulations for the publishing sector at whole are high. Publishing Regulation 1997 requires the publishers to be approved first by the Federal government to be gone into in the publishing market.
Market Analysis (Porter's 5 Forces Model).
Porter's 5 Forces Model could be utilized to evaluate the beauty of the publishing industry China. A brief analysis of the Porter's 5 Forces is provided as follows;.
Risk of New Entrants.
Risks of new entrants in the Chinese Publishing Market is moderate. The possible development in the market tends to attract brand-new entrants to the publishing industry. The presence of intense competitors and the requirement of big capital tends to demotivate brand-new entrants to enter in the market.
Risk of Replacement.
Danger of Replacement is high for the Chinese Publishing Market. The substitute items for the released documents is the documents provided in the digital libraries on specific websites. The altering customer preferences towards digital learning increase the risk of alternative for the industry.
Competitive Competition.
Competitive competition in the publishing market is high. The presence of large number of consumers in the Chinese Publishing Market like CIP, PTP etc. tends to produce high competitive competition for CMP. Along with it, new entrants are also entering into the marketplace increasing the competitors for CMP.
Bargaining Power of Provider.
The major suppliers of the Yonyou 2013 2 Case Study Help consist of the providers of the paper for releasing files. As CMP is the largest publisher in the Chinese Publishing Market, therefore the total bargaining power of provider for CMP is low.
Bargaining Power of Buyer.
Negotiating power of buyer in the publishing industry is high. Due to the presence of a large number of publishers in the Chinese market and the marketplace saturation, the purchasers requires high quality files at competitive rates.
Rivals Analysis.
CMP runs in a highly competitive industry with the existence of a great deal of competitors. The business has a competitive position in the market with the greatest market share in the Chinese publishing market. Major rivals of Yonyou 2013 2 Case Study Solution consist of;.
• Chemical Market Press (CIP).
• Posts and telecommunication Press (PTP).
Chemical Industry Press (CIP).
CIPis among the close rivals of CMP. Founded in the very same period, CIP releases comparable type of books. For a large time period, CIP held the largest market share, and still ranks third and second in numerous market sections, with a major concentrate on educational publications. CIP acts as a hazard for CMP as it might wean its market share due to its long term competitive background. CIP is focused on digital publishing and might wean the market share of Yonyou 2013 2 Case Study Solution easily in the existing market situation.
Posts and telecommunication Press (PTP).
It was also established in the exact same duration as Yonyou 2013 2 Case Study Analysis and CIP. It is likewise one of the prominent players in the publishing industry with an annual overall earnings of RMB 550 million in 2010.
Alternatives
Alternative-1: Broaden towards New Markets
Pros
• Decreasing dependence over the Chinese markets.
• Increasing number of Consumers
• Growth chances.
• Avoiding the effect of market saturation in the Chinese publishing industry.
Cons
• Usage of possible resources in growth.
• Danger of failure in new markets.
• Time consuming.
Alernative-2: Present Digital Publishing
Pros
• Sustaining consumer base.
• Approaching brand-new markets.
• Easy to present using present abilities.
• Low risk of Failure.
• Low requirement for funds.
• Increased item portfolio supplies high worth to customers.
Cons
• Competition in the market by CIP, who has prior focus on the digital publishing.
• Shift of focus from the core business sections to the new one can lead the company to lose demand of its products in the market.
Suggestions
With the deep analysis of the internal and external environment of the business along with the industry analysis and the competitor analysis, Alternative 2 is suggested to CMP to attain its future advancement. As the choices are moving towards digital publishing and the company require an immediate option to prevent the decreasing market development. For that reason, intro of digital publishing might prove to be an immediate service with low quantity of risk for the business. However, the company could likewise consider the expansion program after the success of its digital publishing program.
Implementation
In order to present digital publishing in its product portfolio, the business must first collects the information related to the consumer demand, the possible markets, the federal government policies and the information related to the competitors provided in the market. After that, the company must choose one possible segment for its initial offering. It must gather research study that how it could distinguish its digital publishing from the existing competitors' items. The steps above the company need to go for the initial offering. If the preliminary offering proves a success, the company ought to go for the other markets. In this way the business would be able to implement its digital publishing program.
Conclusion
The development of the publishing market is declining considering that 2008, showing a danger to the company's long term existence, however the scenario can be managed by considering a development plan in the future. The company could consider introducing digital publishingin its existing market to execute its advancement program at instant basis and to avoid the threat of failure for entryway in the brand-new markets.
